SEO Market Leaders: Beauty & Cosmetics

Last updated on June 26, 2025

Top 10 websites by Share of Search in June 2025.

This report is measured using the top 828 search queries for Beauty & Cosmetics.

mecca.com

mecca.com

MECCA

sephora.com.au

sephora.com.au

Sephora

myer.com.au

myer.com.au

Myer Pty Ltd.

thebodyshop.com.au

thebodyshop.com.au

Thebodyshop

chemistwarehouse.com.au

chemistwarehouse.com.au

Chemist Warehouse

dusk.com.au

dusk.com.au

Dusk

priceline.com.au

priceline.com.au

Priceline

glasshousefragrances.com

glasshousefragrances.com

Glasshouse Fragrances

perfumery.com.au

perfumery.com.au

PERFUMERY

hairhouse.com.au

hairhouse.com.au

Beauty & Cosmetics Share of Share Overview (June 2025)

  • Best performer: mecca.com leads with a 12.6% share of search.

  • Top 3 Websites: Command 31.9% of total share of search.

  • Keyword Coverage: Ranges from 5 to 703 appearances, averaging 213 per website.

Share of Search Distribution for Beauty & Cosmetics in June 2025

Top 5 websites control 45.5% of the total share of search. The remaining 54.5% is distributed among 45 other websites.

mecca.com

mecca.com

12.6%
sephora.com.au

sephora.com.au

10.2%
myer.com.au

myer.com.au

9.1%
thebodyshop.com.au

thebodyshop.com.au

7.3%
chemistwarehouse.com.au

chemistwarehouse.com.au

6.4%

Other websites

54.5%
# Company Share of SearchKeywords Ranking
1
mecca.com

mecca.com

MECCA

12.6%
703
2
sephora.com.au

sephora.com.au

Sephora

10.2%
634
3
myer.com.au

myer.com.au

Myer Pty Ltd.

9.1%
620
4
thebodyshop.com.au

thebodyshop.com.au

Thebodyshop

7.3%
312
5
chemistwarehouse.com.au

chemistwarehouse.com.au

Chemist Warehouse

6.4%
402
6
dusk.com.au

dusk.com.au

Dusk

4.0%
114
7
priceline.com.au

priceline.com.au

Priceline

3.7%
590
8
glasshousefragrances.com

glasshousefragrances.com

Glasshouse Fragrances

2.7%
79
9
perfumery.com.au

perfumery.com.au

PERFUMERY

2.6%
113
10
hairhouse.com.au

hairhouse.com.au

2.2%
114
11
cityperfume.com.au

cityperfume.com.au

City Perfume

2.0%
120
12
au.loccitane.com

au.loccitane.com

L'

2.0%
263
13
en.wikipedia.org

en.wikipedia.org

Wikipedia

1.8%
101
14
laroche-posay.com.au

laroche-posay.com.au

La Roche-Posay

1.6%
186
15
yslbeauty.com.au

yslbeauty.com.au

1.5%
140
16
maccosmetics.com.au

maccosmetics.com.au

MAC Cosmetics

1.5%
164
17
bathandbodyworks.com.au

bathandbodyworks.com.au

1.4%
94
18
dermalogica.com.au

dermalogica.com.au

Dermalogica AU

1.4%
157
19
priceattack.com.au

priceattack.com.au

Price Attack

1.4%
68
20
adorebeauty.com.au

adorebeauty.com.au

Adore Beauty

1.3%
609
21
abovethecollar.com.au

abovethecollar.com.au

1.2%
81
22
kmart.com.au

kmart.com.au

Wesfarmers

1.1%
327
23
amazon.com.au

amazon.com.au

Amazon

1.1%
603
24
natio.com.au

natio.com.au

Natio

1.1%
304
25
myperfumeshop.com.au

myperfumeshop.com.au

1.1%
123
26
elfcosmetics.com.au

elfcosmetics.com.au

Elfcosmetics

1.0%
122
27
livelyliving.com.au

livelyliving.com.au

Lively Living

1.0%
29
28
byrdie.com

byrdie.com

Byrdie

0.9%
188
29
moogoo.com.au

moogoo.com.au

MooGoo Skin Care

0.9%
68
30
perfumeclearancecentre.com.au

perfumeclearancecentre.com.au

Perfume Clearance Centre

0.9%
94

*Websites can appear more than once for the same query.

FAQs about Share of Voice Analysis in Australia for Desktop Users

What is the current share of search Beauty & Cosmetics leader in June 2025 for Desktop users in Australia?

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