Top 10 websites by Share of Search in October 2025.
This report is measured using the top 180 search queries for Australian Fashion Brands.
Australian Fashion Brands Share of Search Overview (October 2025)
Best performer: rebeccavallance.com leads with a 5.9% share of search.
Top 3 Websites: Command 17.5% of total share of search.
Keyword Coverage: Ranges from 6 to 471 appearances, averaging 128 per website.
6% of search queries in the Australian Fashion Brands report trigger AI Overview results. When weighted by search traffic, AI Overviews appear for 5% of total search volume.
Share of Search Distribution for Australian Fashion Brands in October 2025
Top 5 websites control 28.6% of the total share of search. The remaining 71.4% is distributed among 45 other websites.
rebeccavallance.com
broadsheet.com.au
petalandpup.com.au
kookai.com.au
dissh.com.au
Other websites
Trending up in the top 50
Fastest Growing Share of Search Australian Fashion Brands Websites in October 2025
| # | Website | Monthly Change |
|---|---|---|
| 26 |  orangesherbet.com.au | +19 |
| 38 |  eliyathelabel.com.au | +10 |
| 41 |  gormanshop.com.au | +9 |
| 21 |  australianfashion.org | +7 |
| 24 |  shopacler.com | +5 |
Trending down in the top 50
Fastest Declining Share of Search Australian Fashion Brands Websites in October 2025
| # | Website | Monthly Change |
|---|---|---|
| 43 |  handcoemporium.com.au | -6 |
| 46 |  reddit.com | -6 |
| 48 |  jacquie.jgl.com.au | -6 |
| 50 |  peppermayo.com | -6 |
| 12 |  forevernew.com.au | -4 |
orangesherbet.com.au: Climbed 19 positions to rank #26 globally.
eliyathelabel.com.au: Moved up 10 positions to #38 globally.
gormanshop.com.au, australianfashion.org, shopacler.com: Gained 9, 7, 5 positions, respectively.
handcoemporium.com.au: Dropped 6 positions to rank #43 globally.
reddit.com: Moved down 6 positions to #46 globally.
jacquie.jgl.com.au, peppermayo.com, forevernew.com.au: Lost 6, 6, 4 positions, respectively.
| # | Company | Share of Search | Monthly Change | Keywords Ranking |
|---|---|---|---|---|
| 1 | rebeccavallance.com | 5.9% | +2 | 136 |
| 2 | broadsheet.com.au | 5.8% | +2 | 289 |
| 3 | petalandpup.com.au | 5.8% | -1 | 77 |
| 4 | kookai.com.au | 5.7% | -3 | 178 |
| 5 | dissh.com.au | 5.4% | 0 | 164 |
| 6 |  davidjones.com | 5.1% | 0 | 413 |
| 7 |  rachelgilbert.com | 4.9% | +2 | 150 |
| 8 |  ajeworld.com.au | 4.3% | -1 | 320 |
| 9 |  russh.com | 3.7% | +3 | 208 |
| 10 |  carlazampatti.com.au | 3.3% | +4 | 251 |
| 11 |  twosistersthelabel.com | 3.2% | -1 | 28 |
| 12 | forevernew.com.au | 3.1% | -4 | 56 |
| 13 |  beginningboutique.com.au | 2.8% | -2 | 43 |
| 14 |  cocoandlola.com.au | 2.2% | +2 | 213 |
| 15 |  oroton.com | 2.1% | -2 | 115 |
| 16 |  vogue.com.au | 2.1% | +2 | 424 |
| 17 |  meshki.com.au | 2.0% | -2 | 33 |
| 18 |  australian-brand.com | 1.9% | +1 | 50 |
| 19 |  sheike.com.au | 1.8% | -2 | 48 |
| 20 |  theiconic.com.au | 1.7% | 0 | 471 |
| 21 | australianfashion.org | 1.6% | +7 | 146 |
| 22 |  scanlantheodore.com | 1.4% | -1 | 72 |
| 23 |  statusanxiety.com.au | 1.3% | -1 | 53 |
| 24 | shopacler.com | 1.3% | +5 | 166 |
| 25 |  sachadrake.com | 1.3% | 0 | 178 |
| 26 | orangesherbet.com.au | 1.3% | +19 | 17 |
| 27 |  sassandbide.com | 1.2% | -4 | 82 |
| 28 |  saba.com.au | 1.1% | -4 | 96 |
| 29 |  proudpoppyclothing.com.au | 1.1% | -3 | 14 |
| 30 |  strandbags.com.au | 1.0% | -3 | 100 |