Top 10 websites by Share of Search in September 2025.
This report is measured using the top 541 search queries for Luxury Travel & Hotels.
Luxury Travel & Hotels Share of Search Overview (September 2025)
Best performer: luxuryescapes.com leads with a 14.3% share of search.
Top 3 Websites: Command 35.7% of total share of search.
Keyword Coverage: Ranges from 8 to 1733 appearances, averaging 331 per website.
Share of Search Distribution for Luxury Travel & Hotels in September 2025
Top 5 websites control 49.6% of the total share of search. The remaining 50.4% is distributed among 45 other websites.
luxuryescapes.com
forbestravelguide.com
mrandmrssmith.com
tripadvisor.com.au
cntraveller.com
Other websites
Trending up in the top 50
Fastest Growing Share of Search Luxury Travel & Hotels Websites in September 2025
| # | Website | Monthly Change |
|---|---|---|
| 27 |  dorsiatravel.com | +9 |
| 36 |  anantara.com | +8 |
| 42 |  reddit.com | +7 |
| 24 |  sofitelsydneydarlingharbour.com.au | +6 |
| 25 |  guide.michelin.com | +6 |
Trending down in the top 50
Fastest Declining Share of Search Luxury Travel & Hotels Websites in September 2025
| # | Website | Monthly Change |
|---|---|---|
| 43 |  balihoneymoonguide.com | -19 |
| 45 |  goldcoastluxuryresorts.com.au | -19 |
| 47 |  emporiumhotels.com.au | -7 |
| 41 |  lastminute.com.au | -6 |
| 48 |  wotif.com | -6 |
dorsiatravel.com: Climbed 9 positions to rank #27 globally.
anantara.com: Moved up 8 positions to #36 globally.
reddit.com, sofitelsydneydarlingharbour.com.au, guide.michelin.com: Gained 7, 6, 6 positions, respectively.
balihoneymoonguide.com: Dropped 19 positions to rank #43 globally.
goldcoastluxuryresorts.com.au: Moved down 19 positions to #45 globally.
emporiumhotels.com.au, lastminute.com.au, wotif.com: Lost 7, 6, 6 positions, respectively.
| # | Company | Share of Search | Monthly Change | Keywords Ranking |
|---|---|---|---|---|
| 1 | luxuryescapes.com | 14.3% | 0 | 1733 |
| 2 | forbestravelguide.com | 11.4% | 0 | 605 |
| 3 | mrandmrssmith.com | 10.0% | 0 | 1374 |
| 4 | tripadvisor.com.au | 8.1% | 0 | 1502 |
| 5 | cntraveller.com | 5.8% | +1 | 611 |
| 6 |  booking.com | 4.9% | -1 | 1246 |
| 7 |  langhamhotels.com | 4.3% | 0 | 183 |
| 8 |  capellahotels.com | 4.2% | 0 | 115 |
| 9 |  thehoteljournal.com | 2.2% | 0 | 253 |
| 10 |  americanexpress.com | 2.0% | +1 | 699 |
| 11 |  shangri-la.com | 1.9% | -1 | 149 |
| 12 |  pennywatson.com.au | 1.8% | 0 | 22 |
| 13 |  sofitelbrisbane.com.au | 1.6% | 0 | 22 |
| 14 |  crownhotels.com.au | 1.5% | +4 | 113 |
| 15 |  cntraveler.com | 1.4% | -1 | 554 |
| 16 |  slh.com | 1.4% | -1 | 887 |
| 17 |  fourseasons.com | 1.1% | +2 | 292 |
| 18 |  crystalbrookcollection.com | 0.9% | +4 | 104 |
| 19 |  ritzcarlton.com | 0.9% | +1 | 240 |
| 20 |  balihoneymoon.com | 0.9% | -4 | 15 |
| 21 |  luxurylodgesofaustralia.com.au | 0.9% | +2 | 107 |
| 22 |  qantas.com | 0.8% | -5 | 345 |
| 23 |  sofitel-melbourne.com.au | 0.8% | -2 | 16 |
| 24 | sofitelsydneydarlingharbour.com.au | 0.8% | +6 | 31 |
| 25 | guide.michelin.com | 0.8% | +6 | 234 |
| 26 |  theluxuryeditor.com | 0.8% | -1 | 480 |
| 27 | dorsiatravel.com | 0.8% | +9 | 25 |
| 28 |  marriott.com | 0.8% | +4 | 368 |
| 29 |  expedia.com.au | 0.8% | 0 | 883 |
| 30 |  thehotelguru.com | 0.7% | -3 | 430 |