Top 10 Jewellery websites by Share of Search in November 2025.
This report is measured using the top 333 search queries for Jewellery.
Jewellery Share of Search Overview (November 2025)
//Best performer
prouds.com.au leads the market with
22.1%
share of search
//Top 3 Websites
combined command total of
44.5%
share of search
//Keyword Coverage
Ranges from 8 to 1477 appearances
264
average per website
Share of Search Distribution for Jewellery in November 2025
Top 5 websites control 62.1% of the total share of search. The remaining 37.9% is distributed among 45 other websites.
prouds.com.au
bycharlotte.com.au
michaelhill.com.au
lovisa.com.au
zamels.com.au
Other websites
Trending up in the top 50
Fastest Growing Share of Search Jewellery Websites in November 2025
| # | Website | Monthly Change |
|---|---|---|
| 41 |  salera.com.au | +9 |
| 32 |  harliandharpa.com | +8 |
| 44 |  hhjewellery.com.au | +3 |
| 6 |  goldmark.com.au | +1 |
| 18 |  zafino.com.au | +1 |
Trending down in the top 50
Fastest Declining Share of Search Jewellery Websites in November 2025
| # | Website | Monthly Change |
|---|---|---|
| 50 |  artelia.com.au | -6 |
| 46 |  hardybrothers.com.au | -5 |
| 39 |  alanamariajewellery.com | -4 |
| 33 |  swarovski.com | -2 |
| 35 |  mejuri.com | -2 |
Top position changes for Jewellery in November 2025
salera.com.au: Climbed 9 positions to rank #41 globally.
harliandharpa.com: Moved up 8 positions to #32 globally.
hhjewellery.com.au, goldmark.com.au, zafino.com.au: Gained 3, 1, 1 positions, respectively.
artelia.com.au: Dropped 6 positions to rank #50 globally.
hardybrothers.com.au: Moved down 5 positions to #46 globally.
alanamariajewellery.com, swarovski.com, mejuri.com: Lost 4, 2, 2 positions, respectively.
| # | Company | Share of Search | Monthly Change | Keywords Ranking |
|---|---|---|---|---|
| 1 | prouds.com.au | 22.1% | 0 | 739 |
| 2 | bycharlotte.com.au | 11.8% | 0 | 585 |
| 3 | michaelhill.com.au | 10.7% | 0 | 1477 |
| 4 | lovisa.com.au | 9.4% | 0 | 854 |
| 5 | zamels.com.au | 8.1% | 0 | 375 |
| 6 | goldmark.com.au | 5.0% | +1 | 649 |
| 7 |  tiffany.com.au | 4.9% | -1 | 528 |
| 8 |  anguscoote.com.au | 3.7% | 0 | 326 |
| 9 |  wallacebishop.com.au | 3.3% | 0 | 543 |
| 10 |  bevilles.com.au | 2.5% | 0 | 713 |
| 11 |  hoskings.com.au | 2.3% | 0 | 302 |
| 12 |  shiels.com.au | 2.0% | 0 | 841 |
| 13 |  sarahandsebastian.com | 1.5% | 0 | 403 |
| 14 |  stores.pandora.net | 1.3% | 0 | 109 |
| 15 |  armsofeve.com | 0.9% | 0 | 75 |
| 16 |  mazzucchellis.com.au | 0.7% | 0 | 177 |
| 17 |  francesca.com.au | 0.7% | 0 | 358 |
| 18 | zafino.com.au | 0.6% | +1 | 170 |
| 19 |  au.kirstinash.com | 0.5% | -1 | 209 |
| 20 |  gregoryjewellers.com.au | 0.5% | 0 | 254 |
| 21 |  omjewellers.com.au | 0.5% | 0 | 175 |
| 22 |  skinkandy.com | 0.5% | 0 | 15 |
| 23 |  simoncurwood.com.au | 0.4% | 0 | 259 |
| 24 |  antonjewellery.com | 0.4% | +1 | 186 |
| 25 |  georgjensen.com | 0.4% | -1 | 47 |
| 26 |  m.mimco.com.au | 0.3% | 0 | 229 |
| 27 |  adorne.com.au | 0.3% | +1 | 78 |
| 28 |  saintvalentinejewellery.com | 0.3% | -1 | 70 |
| 29 |  colettehayman.com.au | 0.3% | +1 | 199 |
| 30 |  s-kin.com.au | 0.3% | -1 | 113 |
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