Top 10 Protein Powder websites by Share of Search in November 2025.
This report is measured using the top 647 search queries for Protein Powder.
Protein Powder Share of Search Overview (November 2025)
//Best performer
trueprotein.com.au leads the market with
15.8%
share of search
//Top 3 Websites
combined command total of
33.8%
share of search
//Keyword Coverage
Ranges from 15 to 1918 appearances
448
average per website
Share of Search Distribution for Protein Powder in November 2025
Top 5 websites control 46.1% of the total share of search. The remaining 53.9% is distributed among 45 other websites.
trueprotein.com.au
au.myprotein.com
bulknutrients.com.au
elitesupps.com.au
chemistwarehouse.com.au
Other websites
Trending up in the top 50
Fastest Growing Share of Search Protein Powder Websites in November 2025
| # | Website | Monthly Change |
|---|---|---|
| 19 |  costpricesupplements.com.au | +20 |
| 18 |  nutraorganics.com.au | +12 |
| 26 |  mayoclinic.org | +11 |
| 6 |  happyway.com.au | +2 |
| 15 |  uprotein.com.au | +2 |
Trending down in the top 50
Fastest Declining Share of Search Protein Powder Websites in November 2025
| # | Website | Monthly Change |
|---|---|---|
| 31 |  optimumnutrition.com | -13 |
| 33 |  fortune.com | -7 |
| 41 |  goodpricepharmacy.com.au | -6 |
| 44 |  health.com | -6 |
| 32 |  woolworths.com.au | -5 |
Top position changes for Protein Powder in November 2025
costpricesupplements.com.au: Climbed 20 positions to rank #19 globally.
nutraorganics.com.au: Moved up 12 positions to #18 globally.
mayoclinic.org, happyway.com.au, uprotein.com.au: Gained 11, 2, 2 positions, respectively.
optimumnutrition.com: Dropped 13 positions to rank #31 globally.
fortune.com: Moved down 7 positions to #33 globally.
goodpricepharmacy.com.au, health.com, woolworths.com.au: Lost 6, 6, 5 positions, respectively.
| # | Company | Share of Search | Monthly Change | Keywords Ranking |
|---|---|---|---|---|
| 1 | trueprotein.com.au | 15.8% | 0 | 1134 |
| 2 | au.myprotein.com | 10.0% | 0 | 1136 |
| 3 | bulknutrients.com.au | 8.0% | +1 | 1918 |
| 4 | elitesupps.com.au | 7.4% | -1 | 1051 |
| 5 | chemistwarehouse.com.au | 4.9% | 0 | 976 |
| 6 | happyway.com.au | 4.7% | +2 | 989 |
| 7 |  musashi.com | 4.0% | 0 | 424 |
| 8 |  health.harvard.edu | 3.6% | -2 | 277 |
| 9 |  macromike.com.au | 2.8% | 0 | 386 |
| 10 |  nutritionwarehouse.com.au | 2.8% | +1 | 880 |
| 11 |  amazon.com.au | 2.6% | +1 | 1417 |
| 12 |  australiansportsnutrition.com.au | 2.6% | -2 | 999 |
| 13 |  musclenation.org | 2.5% | 0 | 368 |
| 14 |  healthline.com | 2.1% | +1 | 565 |
| 15 | uprotein.com.au | 2.1% | +2 | 685 |
| 16 |  coles.com.au | 2.0% | 0 | 664 |
| 17 |  medicalnewstoday.com | 1.8% | -3 | 130 |
| 18 | nutraorganics.com.au | 1.4% | +12 | 149 |
| 19 | costpricesupplements.com.au | 1.3% | +20 | 135 |
| 20 |  tastelessprotein.com.au | 1.2% | 0 | 32 |
| 21 |  supplementmart.com.au | 1.0% | -2 | 542 |
| 22 |  amazonia.com | 0.9% | 0 | 248 |
| 23 |  reddit.com | 0.9% | -2 | 873 |
| 24 |  bbcgoodfood.com | 0.9% | -4 | 352 |
| 25 |  bscsupplements.com | 0.8% | -2 | 241 |
| 26 | mayoclinic.org | 0.8% | +11 | 101 |
| 27 |  shakesphere.com.au | 0.7% | -3 | 15 |
| 28 |  proteinsuppliesaustralia.com.au | 0.7% | +1 | 524 |
| 29 |  forbes.com | 0.7% | -4 | 222 |
| 30 |  vpa.com.au | 0.7% | -2 | 711 |
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