SEO Market Leaders: Superannuation

Last updated on July 5, 2025

Top 10 websites by Share of Search in July 2025.

This report is measured using the top 451 search queries for Superannuation .

ato.gov.au

ato.gov.au

australiansuper.com

australiansuper.com

moneysmart.gov.au

moneysmart.gov.au

australianretirementtrust.com.au

australianretirementtrust.com.au

en.wikipedia.org

en.wikipedia.org

industrysuper.com

industrysuper.com

nationwidesuper.com.au

nationwidesuper.com.au

qsuper.qld.gov.au

qsuper.qld.gov.au

hostplus.com.au

hostplus.com.au

aware.com.au

aware.com.au

Superannuation Share of Search Overview (July 2025)

  • Best performer: ato.gov.au leads with a 27.9% share of search.

  • Top 3 Websites: Command 64.5% of total share of search.

  • Keyword Coverage: Ranges from 59 to 921 appearances, averaging 260 per website.

Share of Search Distribution for Superannuation in July 2025

Top 5 websites control 74.1% of the total share of search. The remaining 25.9% is distributed among 45 other websites.

ato.gov.au

ato.gov.au

27.9%
australiansuper.com

australiansuper.com

25.2%
moneysmart.gov.au

moneysmart.gov.au

11.4%
australianretirementtrust.com.au

australianretirementtrust.com.au

7.0%
en.wikipedia.org

en.wikipedia.org

2.7%

Other websites

25.9%
# Company Share of SearchKeywords Ranking
1
ato.gov.au

ato.gov.au

27.9%
921
2
australiansuper.com

australiansuper.com

25.2%
838
3
moneysmart.gov.au

moneysmart.gov.au

11.4%
721
4
australianretirementtrust.com.au

australianretirementtrust.com.au

7.0%
597
5
en.wikipedia.org

en.wikipedia.org

2.7%
277
6
industrysuper.com

industrysuper.com

2.3%
515
7
nationwidesuper.com.au

nationwidesuper.com.au

2.3%
277
8
qsuper.qld.gov.au

qsuper.qld.gov.au

2.1%
370
9
hostplus.com.au

hostplus.com.au

1.8%
263
10
aware.com.au

aware.com.au

1.7%
399
11
superguide.com.au

superguide.com.au

1.5%
400
12
fairwork.gov.au

fairwork.gov.au

1.4%
199
13
unisuper.com.au

unisuper.com.au

1.2%
493
14
superannuation.asn.au

superannuation.asn.au

1.0%
308
15
business.gov.au

business.gov.au

0.8%
252
16
rest.com.au

rest.com.au

0.8%
426
17
csc.gov.au

csc.gov.au

0.7%
401
18
superratings.com.au

superratings.com.au

0.7%
92
19
hesta.com.au

hesta.com.au

0.5%
310
20
ngssuper.com.au

ngssuper.com.au

0.5%
203
21
superfundlookup.gov.au

superfundlookup.gov.au

0.5%
191
22
servicesaustralia.gov.au

servicesaustralia.gov.au

0.5%
257
23
cbussuper.com.au

cbussuper.com.au

0.4%
204
24
canstar.com.au

canstar.com.au

0.4%
234
25
caresuper.com.au

caresuper.com.au

0.4%
207
26
apra.gov.au

apra.gov.au

0.4%
229
27
commbank.com.au

commbank.com.au

0.2%
180
28
zurich.com.au

zurich.com.au

0.2%
63
29
treasury.gov.au

treasury.gov.au

0.2%
204
30
mercersuper.com.au

mercersuper.com.au

0.2%
177

*Websites can appear more than once for the same query.

FAQs about Share of Search Analysis in Australia for Desktop Users

What is the current share of search Superannuation leader in July 2025 for Desktop users in Australia?

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