SEO Market Leaders: Superannuation

Last updated on July 5, 2025

Top 10 Superannuation websites by Share of Search in November 2025.

This report is measured using the top 451 search queries for Superannuation .

australiansuper.com

australiansuper.com

25.8% ↓

ato.gov.au

ato.gov.au

22.8% ↑

moneysmart.gov.au

moneysmart.gov.au

15.4% ↓

australianretirementtrust.com.au

australianretirementtrust.com.au

6.5% ↑

aware.com.au

aware.com.au

2.5% ↑

industrysuper.com

industrysuper.com

2.4% ↑

nationwidesuper.com.au

nationwidesuper.com.au

2.0% ↑

en.wikipedia.org

en.wikipedia.org

1.9% ↑

fairwork.gov.au

fairwork.gov.au

1.6% ↑

qsuper.qld.gov.au

qsuper.qld.gov.au

1.6%

Superannuation Share of Search Overview (November 2025)

//Best performer

australiansuper.com leads the market with

25.8%

share of search

//Top 3 Websites

combined command total of

64.0%

share of search

//Keyword Coverage

Ranges from 45 to 3133 appearances

795

average per website

Share of Search Distribution for Superannuation in November 2025

Top 5 websites control 73.1% of the total share of search. The remaining 26.9% is distributed among 45 other websites.

australiansuper.com

australiansuper.com

25.8%
ato.gov.au

ato.gov.au

22.8%
moneysmart.gov.au

moneysmart.gov.au

15.4%
australianretirementtrust.com.au

australianretirementtrust.com.au

6.5%
aware.com.au

aware.com.au

2.5%

Other websites

26.9%

Trending up in the top 50

Fastest Growing Share of Search Superannuation Websites in November 2025

#WebsiteMonthly Change
7
nationwidesuper.com.au

nationwidesuper.com.au

+10
44
equipsuper.com.au

equipsuper.com.au

+5
32
treasury.gov.au

treasury.gov.au

+4
9
fairwork.gov.au

fairwork.gov.au

+3
13
ngssuper.com.au

ngssuper.com.au

+3

Trending down in the top 50

Fastest Declining Share of Search Superannuation Websites in November 2025

#WebsiteMonthly Change
16
superratings.com.au

superratings.com.au

-9
11
superguide.com.au

superguide.com.au

-5
50
finder.com.au

finder.com.au

-5
48
asic.gov.au

asic.gov.au

-4
35
commbank.com.au

commbank.com.au

-3

Top position changes for Superannuation in November 2025

  • nationwidesuper.com.au: Climbed 10 positions to rank #7 globally.

  • equipsuper.com.au: Moved up 5 positions to #44 globally.

  • treasury.gov.au, fairwork.gov.au, ngssuper.com.au: Gained 4, 3, 3 positions, respectively.

  • superratings.com.au: Dropped 9 positions to rank #16 globally.

  • superguide.com.au: Moved down 5 positions to #11 globally.

  • finder.com.au, asic.gov.au, commbank.com.au: Lost 5, 4, 3 positions, respectively.

# Company Share of SearchMonthly ChangeKeywords Ranking
1
australiansuper.com

australiansuper.com

25.8%
0
2676
2
ato.gov.au

ato.gov.au

22.8%
0
3133
3
moneysmart.gov.au

moneysmart.gov.au

15.4%
0
2231
4
australianretirementtrust.com.au

australianretirementtrust.com.au

6.5%
0
1974
5
aware.com.au

aware.com.au

2.5%
0
1316
6
industrysuper.com

industrysuper.com

2.4%
+2
1547
7
nationwidesuper.com.au

nationwidesuper.com.au

2.0%
+10
892
8
en.wikipedia.org

en.wikipedia.org

1.9%
+1
766
9
fairwork.gov.au

fairwork.gov.au

1.6%
+3
679
10
qsuper.qld.gov.au

qsuper.qld.gov.au

1.6%
0
1208
11
superguide.com.au

superguide.com.au

1.4%
-5
1275
12
rest.com.au

rest.com.au

1.4%
-1
1341
13
ngssuper.com.au

ngssuper.com.au

1.2%
+3
552
14
hostplus.com.au

hostplus.com.au

1.2%
-1
788
15
unisuper.com.au

unisuper.com.au

1.1%
-1
1616
16
superratings.com.au

superratings.com.au

1.0%
-9
260
17
superfundlookup.gov.au

superfundlookup.gov.au

1.0%
-2
528
18
csc.gov.au

csc.gov.au

0.9%
0
1218
19
superannuation.asn.au

superannuation.asn.au

0.9%
0
793
20
business.gov.au

business.gov.au

0.7%
+1
753
21
hesta.com.au

hesta.com.au

0.5%
+1
927
22
canstar.com.au

canstar.com.au

0.5%
-2
820
23
cbussuper.com.au

cbussuper.com.au

0.4%
+1
533
24
caresuper.com.au

caresuper.com.au

0.4%
-1
619
25
servicesaustralia.gov.au

servicesaustralia.gov.au

0.4%
0
761
26
apra.gov.au

apra.gov.au

0.4%
0
714
27
mercersuper.com.au

mercersuper.com.au

0.3%
0
589
28
firstsuper.com.au

firstsuper.com.au

0.2%
+2
793
29
telstrasuper.com.au

telstrasuper.com.au

0.2%
0
534
30
noelwhittaker.com.au

noelwhittaker.com.au

0.2%
-2
116

*Websites can appear more than once for the same query.

Frequently asked questions about

Share of Search Analysis in Australia for Desktop users.

What is the current share of search Superannuation leader in November 2025 for Desktop users in Australia?

Which is the top share of search trending Superannuation websites in Australia for Desktop users in November 2025?

Which is the fastest declining Superannuation website in Australia for Desktop users in November 2025?

What are the most significant changes in the Superannuation rankings for Australia in November 2025?

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