Top 10 websites by Share of Search in July 2025.
This report is measured using the top 381 search queries for Life Insurance.
Life Insurance Share of Search Overview (July 2025)
Best performer: allianz.com.au leads with a 22.7% share of search.
Top 3 Websites: Command 45.1% of total share of search.
Keyword Coverage: Ranges from 1 to 546 appearances, averaging 190 per website.
Share of Search Distribution for Life Insurance in July 2025
Top 5 websites control 55.0% of the total share of search. The remaining 45.0% is distributed among 45 other websites.
allianz.com.au
moneysmart.gov.au
comparethemarket.com.au
commbank.com.au
tal.com.au
Other websites
| # | Company | Share of Search | Keywords Ranking |
|---|---|---|---|
| 1 | allianz.com.au | 22.7% | 527 |
| 2 | moneysmart.gov.au | 13.7% | 514 |
| 3 | comparethemarket.com.au | 8.7% | 505 |
| 4 | commbank.com.au | 5.1% | 372 |
| 5 | tal.com.au | 4.8% | 546 |
| 6 |  medibank.com.au | 4.6% | 285 |
| 7 |  realinsurance.com.au | 4.0% | 468 |
| 8 |  budgetdirect.com.au | 3.8% | 386 |
| 9 |  aami.com.au | 3.3% | 453 |
| 10 |  health.gov.au | 3.1% | 66 |
| 11 |  iselect.com.au | 2.7% | 372 |
| 12 |  nrma.com.au | 2.7% | 75 |
| 13 |  qbe.com | 2.6% | 76 |
| 14 |  bupa.com.au | 1.5% | 97 |
| 15 |  ahm.com.au | 1.3% | 107 |
| 16 |  insurancewatch.com.au | 1.2% | 341 |
| 17 |  apra.gov.au | 1.2% | 92 |
| 18 |  aia.com.au | 1.1% | 280 |
| 19 |  canstar.com.au | 1.0% | 358 |
| 20 |  gio.com.au | 0.8% | 56 |
| 21 |  hcf.com.au | 0.8% | 116 |
| 22 |  suncorp.com.au | 0.7% | 303 |
| 23 |  nobleoak.com.au | 0.6% | 408 |
| 24 |  zurich.com.au | 0.6% | 212 |
| 25 |  insurancecouncil.com.au | 0.5% | 21 |
| 26 |  resolutionlife.com.au | 0.5% | 84 |
| 27 |  lifedesignanalysis.com | 0.5% | 4 |
| 28 |  bingle.com.au | 0.5% | 40 |
| 29 |  mflinsurance.com | 0.4% | 1 |
| 30 |  metlife.com.au | 0.4% | 184 |