Top 10 Pet Insurance websites by Share of Search in December 2025.
This report is measured using the top 38 search queries for Pet Insurance.
Pet Insurance Share of Search Overview (December 2025)
//Best performer
rspcapetinsurance.org.au leads the market with
22.0%
share of search
//Top 3 Websites
combined command total of
53.0%
share of search
//Keyword Coverage
Ranges from 1 to 153 appearances
41
average per website
Share of Search Distribution for Pet Insurance in December 2025
Top 5 websites control 63.4% of the total share of search. The remaining 36.6% is distributed among 45 other websites.
rspcapetinsurance.org.au
comparethemarket.com.au
petinsuranceaustralia.com.au
lgra.com
petinsurance.com.au
Other websites
Trending up in the top 50
Fastest Growing Share of Search Pet Insurance Websites in December 2025
| # | Website | Monthly Change |
|---|---|---|
| 21 |  reddit.com | +8 |
| 33 |  buddypetinsurance.com.au | +8 |
| 23 |  aami.com.au | +7 |
| 11 |  alight.com | +3 |
| 18 |  canstar.com.au | +3 |
Trending down in the top 50
Fastest Declining Share of Search Pet Insurance Websites in December 2025
| # | Website | Monthly Change |
|---|---|---|
| 24 |  petcovergroup.com | -4 |
| 25 |  guidedogsinsurance.org.au | -3 |
| 38 |  petcircleinsurance.com.au | -3 |
| 39 |  realinsurance.com.au | -3 |
| 40 |  vetschoice.guildinsurance.com.au | -3 |
Top position changes for Pet Insurance in December 2025
reddit.com: Climbed 8 positions to rank #21 globally.
buddypetinsurance.com.au: Moved up 8 positions to #33 globally.
aami.com.au, alight.com, canstar.com.au: Gained 7, 3, 3 positions, respectively.
petcovergroup.com: Dropped 4 positions to rank #24 globally.
guidedogsinsurance.org.au: Moved down 3 positions to #25 globally.
petcircleinsurance.com.au, realinsurance.com.au, vetschoice.guildinsurance.com.au: Lost 3, 3, 3 positions, respectively.
| # | Company | Share of Search | Monthly Change | Keywords Ranking |
|---|---|---|---|---|
| 1 | rspcapetinsurance.org.au | 22.0% | +1 | 145 |
| 2 | comparethemarket.com.au | 21.3% | -1 | 153 |
| 3 | petinsuranceaustralia.com.au | 9.8% | 0 | 92 |
| 4 | lgra.com | 6.0% | 0 | 7 |
| 5 | petinsurance.com.au | 4.4% | 0 | 91 |
| 6 |  insurance.everyday.com.au | 4.1% | +1 | 120 |
| 7 |  medibank.com.au | 3.6% | -1 | 117 |
| 8 |  bowwowinsurance.com.au | 2.4% | 0 | 93 |
| 9 |  investopedia.com | 2.1% | 0 | 4 |
| 10 |  aon.com | 2.1% | +1 | 5 |
| 11 | alight.com | 1.9% | +3 | 4 |
| 12 |  iselect.com.au | 1.9% | -2 | 59 |
| 13 |  commbank.com.au | 1.5% | -1 | 76 |
| 14 |  bupa.com.au | 1.3% | -1 | 68 |
| 15 |  prtinsurance.com | 1.2% | +1 | 8 |
| 16 |  petsy.com.au | 1.1% | -1 | 55 |
| 17 |  content.naic.org | 1.0% | +2 | 5 |
| 18 | canstar.com.au | 0.9% | +3 | 47 |
| 19 |  legalandgeneral.com | 0.9% | -2 | 6 |
| 20 |  budgetdirect.com.au | 0.9% | -2 | 99 |
| 21 | reddit.com | 0.8% | +8 | 24 |
| 22 |  knose.com.au | 0.8% | +1 | 54 |
| 23 | aami.com.au | 0.6% | +7 | 63 |
| 24 | petcovergroup.com | 0.6% | -4 | 64 |
| 25 | guidedogsinsurance.org.au | 0.5% | -3 | 39 |
| 26 |  fetchpet.com.au | 0.5% | -2 | 37 |
| 27 |  racq.com.au | 0.4% | -2 | 45 |
| 28 |  rac.com.au | 0.4% | -2 | 34 |
| 29 |  petsure.com.au | 0.4% | -2 | 9 |
| 30 |  petbarn.com.au | 0.4% | -2 | 36 |
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