Top 10 websites by Share of Search in July 2025.
This report is measured using the top 38 search queries for Pet Insurance.
Pet Insurance Share of Search Overview (July 2025)
Best performer: comparethemarket.com.au leads with a 22.7% share of search.
Top 3 Websites: Command 50.3% of total share of search.
Keyword Coverage: Ranges from 1 to 43 appearances, averaging 13 per website.
Share of Search Distribution for Pet Insurance in July 2025
Top 5 websites control 64.3% of the total share of search. The remaining 35.7% is distributed among 45 other websites.
comparethemarket.com.au
rspcapetinsurance.org.au
lgra.com
petinsurance.com.au
petinsuranceaustralia.com.au
Other websites
| # | Company | Share of Search | Keywords Ranking |
|---|---|---|---|
| 1 | comparethemarket.com.au | 22.7% | 43 |
| 2 | rspcapetinsurance.org.au | 20.2% | 39 |
| 3 | lgra.com | 7.3% | 2 |
| 4 | petinsurance.com.au | 7.2% | 30 |
| 5 | petinsuranceaustralia.com.au | 6.8% | 26 |
| 6 |  medibank.com.au | 4.4% | 38 |
| 7 |  bowwowinsurance.com.au | 4.2% | 29 |
| 8 |  insurance.everyday.com.au | 2.9% | 35 |
| 9 |  commbank.com.au | 2.5% | 22 |
| 10 |  investopedia.com | 2.3% | 1 |
| 11 |  iselect.com.au | 1.6% | 23 |
| 12 |  content.naic.org | 1.6% | 1 |
| 13 |  petsy.com.au | 1.4% | 16 |
| 14 |  bupa.com.au | 1.2% | 22 |
| 15 |  prtinsurance.com | 1.2% | 2 |
| 16 |  budgetdirect.com.au | 1.0% | 30 |
| 17 |  legalandgeneral.com | 0.9% | 2 |
| 18 |  racq.com.au | 0.8% | 12 |
| 19 |  petcovergroup.com | 0.8% | 23 |
| 20 |  petbarn.com.au | 0.7% | 11 |
| 21 |  knose.com.au | 0.7% | 17 |
| 22 |  rac.com.au | 0.7% | 10 |
| 23 |  aon.com | 0.6% | 1 |
| 24 |  northerntrust.com | 0.5% | 1 |
| 25 |  aami.com.au | 0.5% | 21 |
| 26 |  vetschoice.guildinsurance.com.au | 0.4% | 11 |
| 27 |  ai-cio.com | 0.3% | 2 |
| 28 |  petsecure.com.au | 0.3% | 9 |
| 29 |  guidedogsinsurance.org.au | 0.3% | 12 |
| 30 |  hif.com.au | 0.3% | 7 |