Top 10 websites by Share of Search in July 2025.
This report is measured using the top 449 search queries for Income Protection.
Income Protection Share of Search Overview (July 2025)
Best performer: moneysmart.gov.au leads with a 29.8% share of search.
Top 3 Websites: Command 51.7% of total share of search.
Keyword Coverage: Ranges from 13 to 375 appearances, averaging 122 per website.
Share of Search Distribution for Income Protection in July 2025
Top 5 websites control 63.6% of the total share of search. The remaining 36.4% is distributed among 45 other websites.
moneysmart.gov.au
tal.com.au
commbank.com.au
iselect.com.au
ato.gov.au
Other websites
| # | Company | Share of Search | Keywords Ranking |
|---|---|---|---|
| 1 | moneysmart.gov.au | 29.8% | 375 |
| 2 | tal.com.au | 14.5% | 345 |
| 3 | commbank.com.au | 7.5% | 143 |
| 4 | iselect.com.au | 6.4% | 167 |
| 5 | ato.gov.au | 5.4% | 256 |
| 6 |  aami.com.au | 4.9% | 171 |
| 7 |  comparethemarket.com.au | 3.4% | 240 |
| 8 |  medibank.com.au | 2.6% | 156 |
| 9 |  australiansuper.com | 2.4% | 169 |
| 10 |  canstar.com.au | 2.4% | 219 |
| 11 |  zurich.com.au | 2.1% | 186 |
| 12 |  hostplus.com.au | 1.7% | 136 |
| 13 |  suncorp.com.au | 1.4% | 184 |
| 14 |  nobleoak.com.au | 1.3% | 185 |
| 15 |  realinsurance.com.au | 1.0% | 180 |
| 16 |  aspectuw.au | 0.8% | 152 |
| 17 |  anz.com.au | 0.8% | 139 |
| 18 |  lifebroker.com.au | 0.8% | 156 |
| 19 |  finder.com.au | 0.7% | 160 |
| 20 |  hcf.com.au | 0.7% | 110 |
| 21 |  rest.com.au | 0.7% | 109 |
| 22 |  onepath.com.au | 0.7% | 125 |
| 23 |  insurancewatch.com.au | 0.5% | 160 |
| 24 |  budgetdirect.com.au | 0.5% | 100 |
| 25 |  australianretirementtrust.com.au | 0.5% | 143 |
| 26 |  aware.com.au | 0.4% | 101 |
| 27 |  protect.net.au | 0.4% | 45 |
| 28 |  metlife.com.au | 0.4% | 83 |
| 29 |  mauriceblackburn.com.au | 0.4% | 90 |
| 30 |  afca.org.au | 0.3% | 59 |