SEO Market Leaders: Men’s Shoes

Last updated on July 14, 2025

Top 10 Men's Shoes websites by Share of Search in December 2025.

This report is measured using the top 279 search queries for Men's Shoes.

footlocker.com.au

footlocker.com.au

9.5% ↑

hushpuppies.com.au

hushpuppies.com.au

7.3% ↓

hypedc.com

hypedc.com

6.3% ↓

platypusshoes.com.au

platypusshoes.com.au

5.9% ↑

newbalance.com.au

newbalance.com.au

5.8% ↑

florsheim.com.au

florsheim.com.au

4.9% ↓

juliusmarlow.com.au

juliusmarlow.com.au

4.8% ↑

nike.com

nike.com

3.7% ↓

on.com

on.com

3.7% ↑

theathletesfoot.com.au

theathletesfoot.com.au

3.7% ↑

Men's Shoes Share of Search Overview (December 2025)

//Best performer

footlocker.com.au leads the market with

9.5%

share of search

//Top 3 Websites

combined command total of

23.2%

share of search

//Keyword Coverage

Ranges from 33 to 782 appearances

288

average per website

Share of Search Distribution for Men's Shoes in December 2025

Top 5 websites control 34.9% of the total share of search. The remaining 65.1% is distributed among 45 other websites.

footlocker.com.au

footlocker.com.au

9.5%
hushpuppies.com.au

hushpuppies.com.au

7.3%
hypedc.com

hypedc.com

6.3%
platypusshoes.com.au

platypusshoes.com.au

5.9%
newbalance.com.au

newbalance.com.au

5.8%

Other websites

65.1%

Trending up in the top 50

Fastest Growing Share of Search Men's Shoes Websites in December 2025

#WebsiteMonthly Change
22
sperry.com.au

sperry.com.au

+9
37
roddandgunn.com

roddandgunn.com

+7
42
mizuno.com.au

mizuno.com.au

+7
24
footgear.com.au

footgear.com.au

+4
9
on.com

on.com

+3

Trending down in the top 50

Fastest Declining Share of Search Men's Shoes Websites in December 2025

#WebsiteMonthly Change
30
merrellaustralia.com.au

merrellaustralia.com.au

-8
23
reebok.com.au

reebok.com.au

-6
29
au.ecco.com

au.ecco.com

-6
11
shoewarehouse.com.au

shoewarehouse.com.au

-3
44
lacoste.com.au

lacoste.com.au

-3

Top position changes for Men's Shoes in December 2025

  • sperry.com.au: Climbed 9 positions to rank #22 globally.

  • roddandgunn.com: Moved up 7 positions to #37 globally.

  • mizuno.com.au, footgear.com.au, on.com: Gained 7, 4, 3 positions, respectively.

  • merrellaustralia.com.au: Dropped 8 positions to rank #30 globally.

  • reebok.com.au: Moved down 6 positions to #23 globally.

  • au.ecco.com, shoewarehouse.com.au, lacoste.com.au: Lost 6, 3, 3 positions, respectively.

# Company Share of SearchMonthly ChangeKeywords Ranking
1
footlocker.com.au

footlocker.com.au

9.5%
0
329
2
hushpuppies.com.au

hushpuppies.com.au

7.3%
0
512
3
hypedc.com

hypedc.com

6.3%
0
295
4
platypusshoes.com.au

platypusshoes.com.au

5.9%
+1
280
5
newbalance.com.au

newbalance.com.au

5.8%
-1
421
6
florsheim.com.au

florsheim.com.au

4.9%
0
326
7
juliusmarlow.com.au

juliusmarlow.com.au

4.8%
0
353
8
nike.com

nike.com

3.7%
+1
782
9
on.com

on.com

3.7%
+3
191
10
theathletesfoot.com.au

theathletesfoot.com.au

3.7%
0
377
11
shoewarehouse.com.au

shoewarehouse.com.au

3.4%
-3
362
12
adidas.com.au

adidas.com.au

2.7%
+1
499
13
windsorsmith.com.au

windsorsmith.com.au

2.5%
-2
268
14
aquila.com.au

aquila.com.au

2.4%
+1
462
15
skechers.com.au

skechers.com.au

2.2%
+1
377
16
wildrhinoshoes.com.au

wildrhinoshoes.com.au

2.0%
-2
363
17
rebelsport.com.au

rebelsport.com.au

1.9%
+2
416
18
myer.com.au

myer.com.au

1.9%
0
555
19
jd-sports.com.au

jd-sports.com.au

1.9%
+2
268
20
theiconic.com.au

theiconic.com.au

1.7%
0
618
21
rmwilliams.com.au

rmwilliams.com.au

1.6%
+3
254
22
sperry.com.au

sperry.com.au

1.6%
+9
33
23
reebok.com.au

reebok.com.au

1.4%
-6
223
24
footgear.com.au

footgear.com.au

1.3%
+4
115
25
spendless.com.au

spendless.com.au

1.2%
0
460
26
yd.com.au

yd.com.au

1.1%
0
270
27
connor.com.au

connor.com.au

1.1%
+2
307
28
clarks.com.au

clarks.com.au

1.0%
-1
294
29
au.ecco.com

au.ecco.com

1.0%
-6
197
30
merrellaustralia.com.au

merrellaustralia.com.au

0.9%
-8
223

*Websites can appear more than once for the same query.

Frequently asked questions about

Share of Search Analysis in Australia for Desktop users.

What is the current share of search Men's Shoes leader in December 2025 for Desktop users in Australia?

Which is the top share of search trending Men's Shoes websites in Australia for Desktop users in December 2025?

Which is the fastest declining Men's Shoes website in Australia for Desktop users in December 2025?

What are the most significant changes in the Men's Shoes rankings for Australia in December 2025?

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