Top 10 websites by Share of Search in July 2025.
This report is measured using the top 84 search queries for Health Insurance.
Health Insurance Share of Search Overview (July 2025)
Best performer: bupa.com.au leads with a 24.0% share of search.
Top 3 Websites: Command 59.6% of total share of search.
Keyword Coverage: Ranges from 2 to 113 appearances, averaging 29 per website.
Share of Search Distribution for Health Insurance in July 2025
Top 5 websites control 73.0% of the total share of search. The remaining 27.0% is distributed among 45 other websites.
bupa.com.au
comparethemarket.com.au
medibank.com.au
ahm.com.au
health.gov.au
Other websites
| # | Company | Share of Search | Keywords Ranking |
|---|---|---|---|
| 1 | bupa.com.au | 24.0% | 113 |
| 2 | comparethemarket.com.au | 22.8% | 78 |
| 3 | medibank.com.au | 12.8% | 111 |
| 4 | ahm.com.au | 8.4% | 62 |
| 5 | health.gov.au | 5.0% | 63 |
| 6 |  hcf.com.au | 3.8% | 76 |
| 7 |  nib.com.au | 2.2% | 68 |
| 8 |  auspost.com.au | 2.1% | 10 |
| 9 |  aami.com.au | 1.7% | 35 |
| 10 |  canstar.com.au | 1.4% | 38 |
| 11 |  iselect.com.au | 1.2% | 50 |
| 12 |  hif.com.au | 1.2% | 37 |
| 13 |  1cover.com.au | 1.0% | 10 |
| 14 |  allianz.com.au | 0.9% | 18 |
| 15 |  frankhealthinsurance.com.au | 0.8% | 40 |
| 16 |  hbf.com.au | 0.8% | 49 |
| 17 |  insurance.qantas.com | 0.7% | 36 |
| 18 |  privatehealth.gov.au | 0.7% | 40 |
| 19 |  gmhba.com.au | 0.6% | 46 |
| 20 |  finder.com.au | 0.6% | 29 |
| 21 |  money.com.au | 0.6% | 6 |
| 22 |  peoplecare.com.au | 0.5% | 32 |
| 23 |  australianunity.com.au | 0.5% | 48 |
| 24 |  healthpartners.com.au | 0.4% | 36 |
| 25 |  commbank.com.au | 0.3% | 22 |
| 26 |  hciltd.com.au | 0.3% | 10 |
| 27 |  wise.com | 0.3% | 3 |
| 28 |  scti.com.au | 0.3% | 6 |
| 29 |  485insurance.com.au | 0.3% | 2 |
| 30 |  doctorshealthfund.com.au | 0.3% | 24 |