Top 10 websites by Share of Search in September 2025.
This report is measured using the top 84 search queries for Health Insurance.
Health Insurance Share of Search Overview (September 2025)
Best performer: bupa.com.au leads with a 23.6% share of search.
Top 3 Websites: Command 54.7% of total share of search.
Keyword Coverage: Ranges from 6 to 344 appearances, averaging 89 per website.
Share of Search Distribution for Health Insurance in September 2025
Top 5 websites control 71.4% of the total share of search. The remaining 28.6% is distributed among 45 other websites.
bupa.com.au
comparethemarket.com.au
medibank.com.au
ahm.com.au
health.gov.au
Other websites
Trending up in the top 50
Fastest Growing Share of Search Health Insurance Websites in September 2025
| # | Website | Monthly Change |
|---|---|---|
| 13 |  smartraveller.gov.au | +16 |
| 18 |  teachershealth.com.au | +7 |
| 31 |  guhealth.com.au | +6 |
| 8 |  iselect.com.au | +3 |
| 30 |  phoenixhealthfund.com.au | +3 |
Trending down in the top 50
Fastest Declining Share of Search Health Insurance Websites in September 2025
| # | Website | Monthly Change |
|---|---|---|
| 44 |  doctorshealthfund.com.au | -12 |
| 49 |  hciltd.com.au | -11 |
| 24 |  frankhealthinsurance.com.au | -5 |
| 35 |  bupatravelinsurance.com.au | -5 |
| 48 |  compareclub.com.au | -5 |
smartraveller.gov.au: Climbed 16 positions to rank #13 globally.
teachershealth.com.au: Moved up 7 positions to #18 globally.
guhealth.com.au, iselect.com.au, phoenixhealthfund.com.au: Gained 6, 3, 3 positions, respectively.
doctorshealthfund.com.au: Dropped 12 positions to rank #44 globally.
hciltd.com.au: Moved down 11 positions to #49 globally.
frankhealthinsurance.com.au, bupatravelinsurance.com.au, compareclub.com.au: Lost 5, 5, 5 positions, respectively.
| # | Company | Share of Search | Monthly Change | Keywords Ranking |
|---|---|---|---|---|
| 1 | bupa.com.au | 23.6% | +1 | 334 |
| 2 | comparethemarket.com.au | 16.6% | -1 | 222 |
| 3 | medibank.com.au | 14.6% | 0 | 344 |
| 4 | ahm.com.au | 8.7% | 0 | 191 |
| 5 | health.gov.au | 8.0% | 0 | 194 |
| 6 |  hcf.com.au | 3.2% | 0 | 228 |
| 7 |  nib.com.au | 2.9% | 0 | 222 |
| 8 | iselect.com.au | 2.0% | +3 | 152 |
| 9 |  auspost.com.au | 1.8% | -1 | 33 |
| 10 |  canstar.com.au | 1.8% | -1 | 111 |
| 11 |  aami.com.au | 1.5% | -1 | 98 |
| 12 |  allianz.com.au | 1.2% | +1 | 66 |
| 13 | smartraveller.gov.au | 1.2% | +16 | 25 |
| 14 |  insurance.qantas.com | 1.0% | -2 | 133 |
| 15 |  hif.com.au | 0.8% | -1 | 111 |
| 16 |  privatehealth.gov.au | 0.8% | -1 | 129 |
| 17 |  gmhba.com.au | 0.8% | -1 | 150 |
| 18 | teachershealth.com.au | 0.7% | +7 | 74 |
| 19 |  hbf.com.au | 0.6% | -1 | 134 |
| 20 |  1cover.com.au | 0.6% | -3 | 26 |
| 21 |  finder.com.au | 0.5% | -1 | 82 |
| 22 |  australianunity.com.au | 0.5% | 0 | 130 |
| 23 |  money.com.au | 0.5% | -2 | 18 |
| 24 | frankhealthinsurance.com.au | 0.5% | -5 | 101 |
| 25 |  peoplecare.com.au | 0.4% | -2 | 87 |
| 26 |  healthpartners.com.au | 0.4% | -2 | 109 |
| 27 |  commbank.com.au | 0.3% | +1 | 69 |
| 28 |  scti.com.au | 0.3% | -1 | 22 |
| 29 |  help.ahm.com.au | 0.3% | -3 | 27 |
| 30 | phoenixhealthfund.com.au | 0.3% | +3 | 66 |