Top 10 Sports Betting websites by Share of Search in December 2025.
This report is measured using the top 225 search queries for Sports Betting.
Sports Betting Share of Search Overview (December 2025)
//Best performer
sportsbet.com.au leads the market with
32.9%
share of search
//Top 3 Websites
combined command total of
55.4%
share of search
//Keyword Coverage
Ranges from 13 to 643 appearances
158
average per website
Share of Search Distribution for Sports Betting in December 2025
Top 5 websites control 69.2% of the total share of search. The remaining 30.8% is distributed among 45 other websites.
sportsbet.com.au
ladbrokes.com.au
unibet.com.au
tab.com.au
betr.com.au
Other websites
Trending up in the top 50
Fastest Growing Share of Search Sports Betting Websites in December 2025
| # | Website | Monthly Change |
|---|---|---|
| 38 |  bettingsite.com.au | +10 |
| 43 |  freesupertips.com | +7 |
| 27 |  dexsport.io | +5 |
| 16 |  beforeyoubet.com.au | +3 |
| 34 |  cloudbet.com | +2 |
Trending down in the top 50
Fastest Declining Share of Search Sports Betting Websites in December 2025
| # | Website | Monthly Change |
|---|---|---|
| 46 |  oddsjam.com | -7 |
| 49 |  dabble.com.au | -6 |
| 14 |  play.google.com | -2 |
| 18 |  kruzey.com.au | -2 |
| 37 |  arbitragecalc.com | -2 |
Top position changes for Sports Betting in December 2025
bettingsite.com.au: Climbed 10 positions to rank #38 globally.
freesupertips.com: Moved up 7 positions to #43 globally.
dexsport.io, beforeyoubet.com.au, cloudbet.com: Gained 5, 3, 2 positions, respectively.
oddsjam.com: Dropped 7 positions to rank #46 globally.
dabble.com.au: Moved down 6 positions to #49 globally.
play.google.com, kruzey.com.au, arbitragecalc.com: Lost 2, 2, 2 positions, respectively.
| # | Company | Share of Search | Monthly Change | Keywords Ranking |
|---|---|---|---|---|
| 1 | sportsbet.com.au | 32.9% | 0 | 643 |
| 2 | ladbrokes.com.au | 11.6% | 0 | 263 |
| 3 | unibet.com.au | 10.9% | 0 | 405 |
| 4 | tab.com.au | 9.4% | 0 | 340 |
| 5 | betr.com.au | 4.4% | 0 | 331 |
| 6 |  aussportsbetting.com | 3.6% | 0 | 280 |
| 7 |  palmerbet.com | 3.2% | 0 | 220 |
| 8 |  bet365.com.au | 3.0% | 0 | 210 |
| 9 |  neds.com.au | 2.6% | 0 | 166 |
| 10 |  gobet.com.au | 1.7% | +1 | 359 |
| 11 |  apps.apple.com | 1.6% | -1 | 250 |
| 12 |  reddit.com | 1.1% | +1 | 365 |
| 13 |  bets.com.au | 1.1% | +1 | 364 |
| 14 | play.google.com | 1.0% | -2 | 157 |
| 15 |  justhorseracing.com.au | 0.9% | 0 | 357 |
| 16 | beforeyoubet.com.au | 0.7% | +3 | 340 |
| 17 |  en.wikipedia.org | 0.7% | 0 | 157 |
| 18 | kruzey.com.au | 0.7% | -2 | 201 |
| 19 |  aifs.gov.au | 0.6% | -1 | 91 |
| 20 |  tabtouch.mobi | 0.6% | 0 | 76 |
| 21 |  betright.com.au | 0.5% | 0 | 126 |
| 22 |  pointsbet.com.au | 0.5% | 0 | 135 |
| 23 |  odds.aussportsbetting.com | 0.4% | 0 | 56 |
| 24 |  odds.com.au | 0.4% | 0 | 131 |
| 25 |  betseeker.com.au | 0.3% | 0 | 252 |
| 26 |  mybettingsites.com | 0.3% | 0 | 168 |
| 27 | dexsport.io | 0.3% | +5 | 13 |
| 28 |  sportsbook.draftkings.com | 0.3% | -1 | 118 |
| 29 |  sportsbet.io | 0.3% | -1 | 42 |
| 30 |  sportsbetting.ag | 0.3% | -1 | 63 |
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