Top 10 websites by Share of Search in September 2025.
This report is measured using the top 225 search queries for Sports Betting.
Sports Betting Share of Search Overview (September 2025)
Best performer: sportsbet.com.au leads with a 34.5% share of search.
Top 3 Websites: Command 55.9% of total share of search.
Keyword Coverage: Ranges from 9 to 567 appearances, averaging 151 per website.
Share of Search Distribution for Sports Betting in September 2025
Top 5 websites control 69.9% of the total share of search. The remaining 30.1% is distributed among 45 other websites.
sportsbet.com.au
ladbrokes.com.au
unibet.com.au
tab.com.au
betr.com.au
Other websites
Trending up in the top 50
Fastest Growing Share of Search Sports Betting Websites in September 2025
| # | Website | Monthly Change |
|---|---|---|
| 20 |  tabtouch.mobi | +29 |
| 28 |  betus.com.pa | +20 |
| 23 |  betright.com.au | +12 |
| 9 |  neds.com.au | +10 |
| 7 |  palmerbet.com | +8 |
Trending down in the top 50
Fastest Declining Share of Search Sports Betting Websites in September 2025
| # | Website | Monthly Change |
|---|---|---|
| 42 |  bettingsitesaustralia.com.au | -15 |
| 17 |  kruzey.com.au | -7 |
| 24 |  nrl.com | -7 |
| 38 |  centsports.com | -7 |
| 39 |  bettingpro.com.au | -7 |
tabtouch.mobi: Climbed 29 positions to rank #20 globally.
betus.com.pa: Moved up 20 positions to #28 globally.
betright.com.au, neds.com.au, palmerbet.com: Gained 12, 10, 8 positions, respectively.
bettingsitesaustralia.com.au: Dropped 15 positions to rank #42 globally.
kruzey.com.au: Moved down 7 positions to #17 globally.
nrl.com, centsports.com, bettingpro.com.au: Lost 7, 7, 7 positions, respectively.
| # | Company | Share of Search | Monthly Change | Keywords Ranking |
|---|---|---|---|---|
| 1 | sportsbet.com.au | 34.5% | 0 | 567 |
| 2 | ladbrokes.com.au | 11.2% | +3 | 260 |
| 3 | unibet.com.au | 10.2% | 0 | 375 |
| 4 | tab.com.au | 10.1% | -2 | 292 |
| 5 | betr.com.au | 3.9% | +1 | 280 |
| 6 |  aussportsbetting.com | 3.5% | -2 | 255 |
| 7 | palmerbet.com | 3.0% | +8 | 211 |
| 8 |  bet365.com.au | 2.7% | -1 | 187 |
| 9 | neds.com.au | 2.5% | +10 | 156 |
| 10 |  apps.apple.com | 1.8% | +2 | 238 |
| 11 |  gobet.com.au | 1.8% | -3 | 318 |
| 12 |  play.google.com | 1.3% | +2 | 145 |
| 13 |  bets.com.au | 1.0% | +3 | 323 |
| 14 |  justhorseracing.com.au | 0.9% | -5 | 342 |
| 15 |  reddit.com | 0.9% | -4 | 348 |
| 16 |  pointsbet.com.au | 0.7% | +4 | 133 |
| 17 | kruzey.com.au | 0.7% | -7 | 206 |
| 18 |  beforeyoubet.com.au | 0.7% | -5 | 328 |
| 19 |  en.wikipedia.org | 0.6% | -1 | 137 |
| 20 | tabtouch.mobi | 0.6% | +29 | 80 |
| 21 |  aifs.gov.au | 0.6% | +2 | 88 |
| 22 |  odds.com.au | 0.5% | -1 | 130 |
| 23 | betright.com.au | 0.5% | +12 | 128 |
| 24 | nrl.com | 0.5% | -7 | 29 |
| 25 |  odds.aussportsbetting.com | 0.4% | -3 | 56 |
| 26 |  betseeker.com.au | 0.3% | -1 | 237 |
| 27 |  sportsbook.draftkings.com | 0.3% | -1 | 124 |
| 28 | betus.com.pa | 0.3% | +20 | 94 |
| 29 |  sportsbetting.ag | 0.3% | 0 | 64 |
| 30 |  mybettingsites.com | 0.3% | -6 | 168 |