Top 10 websites by Share of Search in September 2025.
This report is measured using the top 248 search queries for Broadband.
Broadband Share of Search Overview (September 2025)
Best performer: comparebroadband.com.au leads with a 13.6% share of search.
Top 3 Websites: Command 39.2% of total share of search.
Keyword Coverage: Ranges from 18 to 1092 appearances, averaging 339 per website.
Share of Search Distribution for Broadband in September 2025
Top 5 websites control 59.2% of the total share of search. The remaining 40.8% is distributed among 45 other websites.
comparebroadband.com.au
aussiebroadband.com.au
finder.com.au
telstra.com.au
whistleout.com.au
Other websites
Trending up in the top 50
Fastest Growing Share of Search Broadband Websites in September 2025
| # | Website | Monthly Change |
|---|---|---|
| 20 |  exetel.com.au | +6 |
| 37 |  pentanet.com.au | +6 |
| 31 |  compareandconnect.com.au | +5 |
| 26 |  jbhifi.com.au | +3 |
| 35 |  techradar.com | +3 |
Trending down in the top 50
Fastest Declining Share of Search Broadband Websites in September 2025
| # | Website | Monthly Change |
|---|---|---|
| 40 |  choice.com.au | -5 |
| 34 |  internode.on.net | -4 |
| 41 |  agl.com.au | -4 |
| 49 |  comparethemarket.com | -3 |
| 22 |  spintel.net.au | -2 |
exetel.com.au: Climbed 6 positions to rank #20 globally.
pentanet.com.au: Moved up 6 positions to #37 globally.
compareandconnect.com.au, jbhifi.com.au, techradar.com: Gained 5, 3, 3 positions, respectively.
choice.com.au: Dropped 5 positions to rank #40 globally.
internode.on.net: Moved down 4 positions to #34 globally.
agl.com.au, comparethemarket.com, spintel.net.au: Lost 4, 3, 2 positions, respectively.
| # | Company | Share of Search | Monthly Change | Keywords Ranking |
|---|---|---|---|---|
| 1 | comparebroadband.com.au | 13.6% | 0 | 987 |
| 2 | aussiebroadband.com.au | 12.9% | 0 | 1028 |
| 3 | finder.com.au | 12.7% | 0 | 764 |
| 4 | telstra.com.au | 11.3% | 0 | 1092 |
| 5 | whistleout.com.au | 8.7% | 0 | 1023 |
| 6 |  tpg.com.au | 6.6% | 0 | 1001 |
| 7 |  iinet.net.au | 5.3% | 0 | 981 |
| 8 |  nbnco.com.au | 4.5% | 0 | 291 |
| 9 |  optus.com.au | 2.2% | 0 | 834 |
| 10 |  tangerine.com.au | 1.7% | 0 | 477 |
| 11 |  iselect.com.au | 1.7% | +1 | 435 |
| 12 |  belong.com.au | 1.6% | -1 | 654 |
| 13 |  reddit.com | 1.4% | 0 | 256 |
| 14 |  speedtest.net | 1.1% | 0 | 47 |
| 15 |  canstarblue.com.au | 1.0% | 0 | 524 |
| 16 |  vodafone.com.au | 1.0% | 0 | 602 |
| 17 |  letsbemates.com.au | 0.8% | 0 | 469 |
| 18 |  dodo.com | 0.8% | 0 | 368 |
| 19 |  officeworks.com.au | 0.8% | 0 | 128 |
| 20 | exetel.com.au | 0.7% | +6 | 278 |
| 21 |  originenergy.com.au | 0.7% | 0 | 524 |
| 22 | spintel.net.au | 0.6% | -2 | 499 |
| 23 |  speedtest.telstra.com | 0.6% | +1 | 24 |
| 24 |  swoop.com.au | 0.6% | -2 | 222 |
| 25 |  superloop.com | 0.6% | -2 | 341 |
| 26 | jbhifi.com.au | 0.5% | +3 | 239 |
| 27 |  skymesh.net.au | 0.5% | -2 | 160 |
| 28 |  dlink.com.au | 0.4% | 0 | 50 |
| 29 |  esc.net.au | 0.3% | -2 | 35 |
| 30 |  southernphone.com.au | 0.3% | +1 | 265 |