Top 10 Vitamins and Supplements websites by Share of Search in December 2025.
This report is measured using the top 488 search queries for Vitamins and Supplements.
Vitamins and Supplements Share of Search Overview (December 2025)
//Best performer
chemistwarehouse.com.au leads the market with
12.7%
share of search
//Top 3 Websites
combined command total of
28.2%
share of search
//Keyword Coverage
Ranges from 30 to 1146 appearances
308
average per website
Share of Search Distribution for Vitamins and Supplements in December 2025
Top 5 websites control 39.4% of the total share of search. The remaining 60.6% is distributed among 45 other websites.
chemistwarehouse.com.au
ods.od.nih.gov
swisse.com.au
supplementmart.com.au
elitesupps.com.au
Other websites
Trending up in the top 50
Fastest Growing Share of Search Vitamins and Supplements Websites in December 2025
| # | Website | Monthly Change |
|---|---|---|
| 43 |  ausport.gov.au | +4 |
| 6 |  bulknutrients.com.au | +3 |
| 13 |  australiansportsnutrition.com.au | +3 |
| 32 |  dietitiansaustralia.org.au | +3 |
| 26 |  supplementwarehouse.com.au | +2 |
Trending down in the top 50
Fastest Declining Share of Search Vitamins and Supplements Websites in December 2025
| # | Website | Monthly Change |
|---|---|---|
| 16 |  healthdirect.gov.au | -3 |
| 46 |  medicalnewstoday.com | -3 |
| 27 |  healthylife.com.au | -2 |
| 34 |  health.com | -2 |
| 42 |  thecollagen.co | -2 |
Top position changes for Vitamins and Supplements in December 2025
ausport.gov.au: Climbed 4 positions to rank #43 globally.
bulknutrients.com.au: Moved up 3 positions to #6 globally.
australiansportsnutrition.com.au, dietitiansaustralia.org.au, supplementwarehouse.com.au: Gained 3, 3, 2 positions, respectively.
healthdirect.gov.au: Dropped 3 positions to rank #16 globally.
medicalnewstoday.com: Moved down 3 positions to #46 globally.
healthylife.com.au, health.com, thecollagen.co: Lost 2, 2, 2 positions, respectively.
| # | Company | Share of Search | Monthly Change | Keywords Ranking |
|---|---|---|---|---|
| 1 | chemistwarehouse.com.au | 12.7% | 0 | 1146 |
| 2 | ods.od.nih.gov | 8.7% | 0 | 268 |
| 3 | swisse.com.au | 6.8% | 0 | 531 |
| 4 | supplementmart.com.au | 5.8% | 0 | 505 |
| 5 | elitesupps.com.au | 5.3% | 0 | 596 |
| 6 | bulknutrients.com.au | 4.8% | +3 | 603 |
| 7 |  healthline.com | 4.6% | -1 | 965 |
| 8 |  nutritionwarehouse.com.au | 4.5% | -1 | 524 |
| 9 |  mayoclinic.org | 4.5% | -1 | 409 |
| 10 |  webmd.com | 3.8% | 0 | 579 |
| 11 |  ostelin.com.au | 2.9% | 0 | 32 |
| 12 |  metagenics.com.au | 2.3% | 0 | 417 |
| 13 | australiansportsnutrition.com.au | 2.0% | +3 | 536 |
| 14 |  my.clevelandclinic.org | 1.9% | 0 | 238 |
| 15 |  amazon.com.au | 1.9% | 0 | 1036 |
| 16 | healthdirect.gov.au | 1.9% | -3 | 287 |
| 17 |  ethicalnutrients.com.au | 1.7% | 0 | 214 |
| 18 |  priceline.com.au | 1.6% | 0 | 348 |
| 19 |  health.harvard.edu | 1.5% | 0 | 308 |
| 20 |  blackmores.com.au | 1.4% | 0 | 505 |
| 21 |  nhs.uk | 1.2% | 0 | 213 |
| 22 |  maltofer.com.au | 1.1% | 0 | 30 |
| 23 |  bbc.com | 1.1% | 0 | 43 |
| 24 |  musclenation.org | 1.0% | 0 | 85 |
| 25 |  medlineplus.gov | 0.9% | +1 | 71 |
| 26 | supplementwarehouse.com.au | 0.9% | +2 | 211 |
| 27 | healthylife.com.au | 0.9% | -2 | 530 |
| 28 |  en.wikipedia.org | 0.8% | -1 | 160 |
| 29 |  nccih.nih.gov | 0.8% | 0 | 47 |
| 30 |  mysupplementstore.com.au | 0.8% | 0 | 149 |
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