Top 10 Appliances websites by Share of Search in December 2025.
This report is measured using the top 506 search queries for Appliances.
Appliances Share of Search Overview (December 2025)
//Best performer
appliancesonline.com.au leads the market with
37.6%
share of search
//Top 3 Websites
combined command total of
64.7%
share of search
//Keyword Coverage
Ranges from 142 to 3971 appearances
664
average per website
Share of Search Distribution for Appliances in December 2025
Top 5 websites control 76.8% of the total share of search. The remaining 23.2% is distributed among 45 other websites.
appliancesonline.com.au
jbhifi.com.au
homeclearance.com.au
reddit.com
thegoodguys.com.au
Other websites
Trending up in the top 50
Fastest Growing Share of Search Appliances Websites in December 2025
| # | Website | Monthly Change |
|---|---|---|
| 22 |  costco.com.au | +6 |
| 30 |  au.trustpilot.com | +3 |
| 9 |  appliancegiant.com.au | +1 |
| 14 |  harveynorman.com.au | +1 |
| 16 |  birite.com.au | +1 |
Trending down in the top 50
Fastest Declining Share of Search Appliances Websites in December 2025
| # | Website | Monthly Change |
|---|---|---|
| 26 |  kogan.com | -2 |
| 10 |  binglee.com.au | -1 |
| 15 |  saappliancewarehouse.com.au | -1 |
| 17 |  kitchenware.com.au | -1 |
| 23 |  betta.com.au | -1 |
Top position changes for Appliances in December 2025
costco.com.au: Climbed 6 positions to rank #22 globally.
au.trustpilot.com: Moved up 3 positions to #30 globally.
appliancegiant.com.au, harveynorman.com.au, birite.com.au: Gained 1, 1, 1 positions, respectively.
kogan.com: Dropped 2 positions to rank #26 globally.
binglee.com.au: Moved down 1 positions to #10 globally.
saappliancewarehouse.com.au, kitchenware.com.au, betta.com.au: Lost 1, 1, 1 positions, respectively.
| # | Company | Share of Search | Monthly Change | Keywords Ranking |
|---|---|---|---|---|
| 1 | appliancesonline.com.au | 37.6% | 0 | 3971 |
| 2 | jbhifi.com.au | 17.7% | 0 | 1713 |
| 3 | homeclearance.com.au | 9.4% | 0 | 1581 |
| 4 | reddit.com | 7.3% | 0 | 1316 |
| 5 | thegoodguys.com.au | 4.8% | 0 | 2233 |
| 6 |  facebook.com | 4.3% | 0 | 1423 |
| 7 |  choice.com.au | 3.8% | 0 | 508 |
| 8 |  winnings.com.au | 1.9% | 0 | 992 |
| 9 | appliancegiant.com.au | 1.6% | +1 | 470 |
| 10 | binglee.com.au | 1.5% | -1 | 1402 |
| 11 |  appliancecentral.com.au | 1.1% | 0 | 652 |
| 12 |  applianceswarehouse.com.au | 0.6% | 0 | 1244 |
| 13 |  instagram.com | 0.5% | 0 | 507 |
| 14 | harveynorman.com.au | 0.5% | +1 | 1397 |
| 15 | saappliancewarehouse.com.au | 0.5% | -1 | 596 |
| 16 | birite.com.au | 0.4% | +1 | 455 |
| 17 | kitchenware.com.au | 0.4% | -1 | 227 |
| 18 |  ebay.com.au | 0.4% | 0 | 391 |
| 19 |  brisbaneappliance.com | 0.3% | 0 | 492 |
| 20 |  brisbanehomeappliances.com.au | 0.3% | 0 | 668 |
| 21 |  mydeal.com.au | 0.3% | 0 | 337 |
| 22 | costco.com.au | 0.3% | +6 | 449 |
| 23 | betta.com.au | 0.3% | -1 | 1234 |
| 24 |  statewideapp.com.au | 0.2% | -1 | 355 |
| 25 |  youtube.com | 0.2% | 0 | 437 |
| 26 | kogan.com | 0.2% | -2 | 400 |
| 27 |  fisherpaykel.com | 0.2% | -1 | 396 |
| 28 |  shophumm.com | 0.2% | -1 | 144 |
| 29 |  powerland.com.au | 0.2% | 0 | 142 |
| 30 | au.trustpilot.com | 0.2% | +3 | 246 |
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