Top 10 websites by Share of Search in September 2025.
This report is measured using the top 180 search queries for Australian Fashion Brands.
Australian Fashion Brands Share of Search Overview (September 2025)
Best performer: kookai.com.au leads with a 6.6% share of search.
Top 3 Websites: Command 18.8% of total share of search.
Keyword Coverage: Ranges from 6 to 442 appearances, averaging 120 per website.
Share of Search Distribution for Australian Fashion Brands in September 2025
Top 5 websites control 30.7% of the total share of search. The remaining 69.3% is distributed among 45 other websites.
kookai.com.au
petalandpup.com.au
rebeccavallance.com
broadsheet.com.au
dissh.com.au
Other websites
Trending up in the top 50
Fastest Growing Share of Search Australian Fashion Brands Websites in September 2025
| # | Website | Monthly Change |
|---|---|---|
| 33 |  henne.com.au | +17 |
| 36 |  arcinaori.com.au | +13 |
| 11 |  beginningboutique.com.au | +9 |
| 21 |  scanlantheodore.com | +7 |
| 35 |  littlepartydress.com.au | +6 |
Trending down in the top 50
Fastest Declining Share of Search Australian Fashion Brands Websites in September 2025
| # | Website | Monthly Change |
|---|---|---|
| 23 |  sassandbide.com | -11 |
| 47 |  nookie.com.au | -11 |
| 45 |  orangesherbet.com.au | -8 |
| 46 |  ajeworld.com | -8 |
| 26 |  proudpoppyclothing.com.au | -5 |
henne.com.au: Climbed 17 positions to rank #33 globally.
arcinaori.com.au: Moved up 13 positions to #36 globally.
beginningboutique.com.au, scanlantheodore.com, littlepartydress.com.au: Gained 9, 7, 6 positions, respectively.
sassandbide.com: Dropped 11 positions to rank #23 globally.
nookie.com.au: Moved down 11 positions to #47 globally.
orangesherbet.com.au, ajeworld.com, proudpoppyclothing.com.au: Lost 8, 8, 5 positions, respectively.
| # | Company | Share of Search | Monthly Change | Keywords Ranking |
|---|---|---|---|---|
| 1 | kookai.com.au | 6.6% | +4 | 170 |
| 2 | petalandpup.com.au | 6.2% | +2 | 76 |
| 3 | rebeccavallance.com | 6.1% | -2 | 124 |
| 4 | broadsheet.com.au | 6.0% | -2 | 263 |
| 5 | dissh.com.au | 5.8% | -2 | 153 |
| 6 |  davidjones.com | 4.1% | +4 | 392 |
| 7 |  ajeworld.com.au | 4.0% | 0 | 300 |
| 8 |  forevernew.com.au | 3.6% | +1 | 55 |
| 9 |  rachelgilbert.com | 3.6% | -3 | 136 |
| 10 |  twosistersthelabel.com | 3.4% | -2 | 27 |
| 11 | beginningboutique.com.au | 3.0% | +9 | 42 |
| 12 |  russh.com | 2.8% | +3 | 206 |
| 13 |  oroton.com | 2.4% | +3 | 118 |
| 14 |  carlazampatti.com.au | 2.4% | -3 | 237 |
| 15 |  meshki.com.au | 2.3% | -2 | 33 |
| 16 |  cocoandlola.com.au | 2.3% | -2 | 200 |
| 17 |  sheike.com.au | 2.0% | 0 | 46 |
| 18 |  vogue.com.au | 2.0% | +4 | 385 |
| 19 |  australian-brand.com | 2.0% | +5 | 46 |
| 20 |  theiconic.com.au | 1.8% | -1 | 442 |
| 21 | scanlantheodore.com | 1.6% | +7 | 68 |
| 22 |  statusanxiety.com.au | 1.5% | -4 | 56 |
| 23 | sassandbide.com | 1.4% | -11 | 78 |
| 24 |  saba.com.au | 1.2% | -1 | 92 |
| 25 |  sachadrake.com | 1.2% | +1 | 161 |
| 26 | proudpoppyclothing.com.au | 1.2% | -5 | 14 |
| 27 |  strandbags.com.au | 1.2% | +3 | 100 |
| 28 |  australianfashion.org | 1.2% | +3 | 132 |
| 29 |  shopacler.com | 1.1% | -4 | 154 |
| 30 |  a-esque.com | 1.1% | +2 | 76 |