Top 10 Australian Fashion Brands websites by Share of Search in December 2025.
This report is measured using the top 180 search queries for Australian Fashion Brands.
Australian Fashion Brands Share of Search Overview (December 2025)
//Best performer
rebeccavallance.com leads the market with
8.7%
share of search
//Top 3 Websites
combined command total of
21.1%
share of search
//Keyword Coverage
Ranges from 7 to 446 appearances
135
average per website
Share of Search Distribution for Australian Fashion Brands in December 2025
Top 5 websites control 31.9% of the total share of search. The remaining 68.1% is distributed among 45 other websites.
rebeccavallance.com
kookai.com.au
dissh.com.au
broadsheet.com.au
ajeworld.com.au
Other websites
Trending up in the top 50
Fastest Growing Share of Search Australian Fashion Brands Websites in December 2025
| # | Website | Monthly Change |
|---|---|---|
| 36 |  sweatersaustralia.com.au | +10 |
| 14 |  scanlantheodore.com | +7 |
| 29 |  henne.com.au | +4 |
| 39 |  esther.com.au | +4 |
| 3 | dissh.com.au | +3 |
Trending down in the top 50
Fastest Declining Share of Search Australian Fashion Brands Websites in December 2025
| # | Website | Monthly Change |
|---|---|---|
| 49 |  manningcartell.com.au | -17 |
| 44 |  myer.com.au | -10 |
| 33 |  statusanxiety.com.au | -9 |
| 20 |  oroton.com | -6 |
| 46 |  reddit.com | -5 |
Top position changes for Australian Fashion Brands in December 2025
sweatersaustralia.com.au: Climbed 10 positions to rank #36 globally.
scanlantheodore.com: Moved up 7 positions to #14 globally.
henne.com.au, esther.com.au, dissh.com.au: Gained 4, 4, 3 positions, respectively.
manningcartell.com.au: Dropped 17 positions to rank #49 globally.
myer.com.au: Moved down 10 positions to #44 globally.
statusanxiety.com.au, oroton.com, reddit.com: Lost 9, 6, 5 positions, respectively.
| # | Company | Share of Search | Monthly Change | Keywords Ranking |
|---|---|---|---|---|
| 1 | rebeccavallance.com | 8.7% | 0 | 140 |
| 2 | kookai.com.au | 6.4% | +1 | 182 |
| 3 | dissh.com.au | 6.0% | +3 | 170 |
| 4 | broadsheet.com.au | 5.6% | -2 | 296 |
| 5 | ajeworld.com.au | 5.2% | +2 | 323 |
| 6 |  rachelgilbert.com | 5.1% | -2 | 164 |
| 7 |  carlazampatti.com.au | 4.0% | +2 | 278 |
| 8 |  russh.com | 3.9% | 0 | 229 |
| 9 |  davidjones.com | 3.6% | -4 | 401 |
| 10 |  twosistersthelabel.com | 3.2% | 0 | 23 |
| 11 |  forevernew.com.au | 2.9% | 0 | 53 |
| 12 |  beginningboutique.com.au | 2.7% | 0 | 42 |
| 13 |  vogue.com.au | 2.7% | 0 | 404 |
| 14 | scanlantheodore.com | 2.3% | +7 | 75 |
| 15 |  australian-brand.com | 2.2% | +1 | 53 |
| 16 |  sassandbide.com | 1.9% | +3 | 82 |
| 17 |  meshki.com.au | 1.8% | 0 | 29 |
| 18 |  theiconic.com.au | 1.7% | 0 | 446 |
| 19 |  australianfashion.org | 1.7% | -4 | 151 |
| 20 | oroton.com | 1.7% | -6 | 120 |
| 21 |  sachadrake.com | 1.6% | +2 | 170 |
| 22 |  shopacler.com | 1.6% | -2 | 175 |
| 23 |  cocoandlola.com.au | 1.5% | -1 | 214 |
| 24 |  petalandpup.com.au | 1.4% | +1 | 80 |
| 25 |  saba.com.au | 1.2% | +1 | 93 |
| 26 |  en.wikipedia.org | 1.2% | +1 | 172 |
| 27 |  orangesherbet.com.au | 1.1% | +1 | 17 |
| 28 |  shonajoy.com.au | 1.1% | 0 | 7 |
| 29 | henne.com.au | 1.1% | +4 | 37 |
| 30 |  eliyathelabel.com.au | 1.0% | +1 | 179 |
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