Top 10 websites by Share of Search in August 2025.
This report is measured using the top 831 search queries for Beauty & Cosmetics.
Beauty & Cosmetics Share of Search Overview (August 2025)
Best performer: mecca.com leads with a 13.0% share of search.
Top 3 Websites: Command 29.8% of total share of search.
Keyword Coverage: Ranges from 8 to 1499 appearances, averaging 417 per website.
Share of Search Distribution for Beauty & Cosmetics in August 2025
Top 5 websites control 44.8% of the total share of search. The remaining 55.2% is distributed among 45 other websites.
mecca.com
myer.com.au
sephora.com.au
thebodyshop.com.au
chemistwarehouse.com.au
Other websites
Trending up in the top 50
Fastest Growing Share of Search Beauty & Cosmetics Websites in August 2025
| # | Website | Monthly Change |
|---|---|---|
| 22 |  clinique.com.au | +13 |
| 26 |  ecoya.com.au | +11 |
| 19 |  byrdie.com | +9 |
| 29 |  reddit.com | +9 |
| 16 |  natio.com.au | +8 |
Trending down in the top 50
Fastest Declining Share of Search Beauty & Cosmetics Websites in August 2025
| # | Website | Monthly Change |
|---|---|---|
| 35 |  abovethecollar.com.au | -14 |
| 39 |  myperfumeshop.com.au | -14 |
| 43 |  browco.com.au | -12 |
| 25 |  yslbeauty.com.au | -10 |
| 38 |  moogoo.com.au | -9 |
clinique.com.au: Climbed 13 positions to rank #22 globally.
ecoya.com.au: Moved up 11 positions to #26 globally.
byrdie.com, reddit.com, natio.com.au: Gained 9, 9, 8 positions, respectively.
abovethecollar.com.au: Dropped 14 positions to rank #35 globally.
myperfumeshop.com.au: Moved down 14 positions to #39 globally.
browco.com.au, yslbeauty.com.au, moogoo.com.au: Lost 12, 10, 9 positions, respectively.
| # | Company | Share of Search | Monthly Change | Keywords Ranking |
|---|---|---|---|---|
| 1 | mecca.com | 13.0% | 0 | 1499 |
| 2 | myer.com.au | 8.7% | +1 | 1273 |
| 3 | sephora.com.au | 8.2% | -1 | 1301 |
| 4 | thebodyshop.com.au | 7.9% | 0 | 576 |
| 5 | chemistwarehouse.com.au | 7.0% | 0 | 912 |
| 6 |  dusk.com.au | 3.9% | 0 | 220 |
| 7 |  priceline.com.au | 3.7% | 0 | 1234 |
| 8 |  perfumery.com.au | 3.5% | +1 | 240 |
| 9 |  glasshousefragrances.com | 2.5% | -1 | 160 |
| 10 |  hairhouse.com.au | 2.4% | 0 | 227 |
| 11 |  au.loccitane.com | 2.2% | +1 | 474 |
| 12 |  en.wikipedia.org | 2.0% | +1 | 212 |
| 13 |  cityperfume.com.au | 1.9% | -2 | 248 |
| 14 |  maccosmetics.com.au | 1.9% | +2 | 334 |
| 15 |  bathandbodyworks.com.au | 1.6% | +2 | 182 |
| 16 | natio.com.au | 1.6% | +8 | 631 |
| 17 |  dermalogica.com.au | 1.4% | +1 | 301 |
| 18 |  adorebeauty.com.au | 1.3% | +2 | 1326 |
| 19 | byrdie.com | 1.3% | +9 | 434 |
| 20 |  priceattack.com.au | 1.2% | -1 | 139 |
| 21 |  laroche-posay.com.au | 1.1% | -7 | 342 |
| 22 | clinique.com.au | 1.1% | +13 | 453 |
| 23 |  amazon.com.au | 1.1% | 0 | 1293 |
| 24 |  kmart.com.au | 1.1% | -2 | 749 |
| 25 | yslbeauty.com.au | 1.0% | -10 | 279 |
| 26 | ecoya.com.au | 0.9% | +11 | 128 |
| 27 |  ozhairandbeauty.com | 0.9% | +6 | 374 |
| 28 |  perfumeclearancecentre.com.au | 0.9% | +2 | 191 |
| 29 | reddit.com | 0.9% | +9 | 1039 |
| 30 |  elfcosmetics.com.au | 0.9% | -4 | 235 |