Top 10 Beauty & Cosmetics websites by Share of Search in December 2025.
This report is measured using the top 831 search queries for Beauty & Cosmetics.
Beauty & Cosmetics Share of Search Overview (December 2025)
//Best performer
mecca.com leads the market with
12.5%
share of search
//Top 3 Websites
combined command total of
32.5%
share of search
//Keyword Coverage
Ranges from 47 to 2615 appearances
716
average per website
Share of Search Distribution for Beauty & Cosmetics in December 2025
Top 5 websites control 46.8% of the total share of search. The remaining 53.2% is distributed among 45 other websites.
mecca.com
chemistwarehouse.com.au
thebodyshop.com.au
sephora.com.au
myer.com.au
Other websites
Trending up in the top 50
Fastest Growing Share of Search Beauty & Cosmetics Websites in December 2025
| # | Website | Monthly Change |
|---|---|---|
| 35 |  au.fragrancenet.com | +12 |
| 40 |  gotoskincare.com | +9 |
| 34 |  kiehls.com.au | +6 |
| 43 |  bondisands.com.au | +5 |
| 25 |  reddit.com | +3 |
Trending down in the top 50
Fastest Declining Share of Search Beauty & Cosmetics Websites in December 2025
| # | Website | Monthly Change |
|---|---|---|
| 28 |  dermalogica.com.au | -4 |
| 41 |  trydossier.com.au | -4 |
| 45 |  myperfumeshop.com.au | -4 |
| 50 |  davidjones.com | -4 |
| 32 |  dbcosmetics.com.au | -3 |
Top position changes for Beauty & Cosmetics in December 2025
au.fragrancenet.com: Climbed 12 positions to rank #35 globally.
gotoskincare.com: Moved up 9 positions to #40 globally.
kiehls.com.au, bondisands.com.au, reddit.com: Gained 6, 5, 3 positions, respectively.
dermalogica.com.au: Dropped 4 positions to rank #28 globally.
trydossier.com.au: Moved down 4 positions to #41 globally.
myperfumeshop.com.au, davidjones.com, dbcosmetics.com.au: Lost 4, 4, 3 positions, respectively.
| # | Company | Share of Search | Monthly Change | Keywords Ranking |
|---|---|---|---|---|
| 1 | mecca.com | 12.5% | 0 | 2615 |
| 2 | chemistwarehouse.com.au | 10.8% | 0 | 1636 |
| 3 | thebodyshop.com.au | 9.1% | 0 | 913 |
| 4 | sephora.com.au | 7.4% | +1 | 2160 |
| 5 | myer.com.au | 6.9% | -1 | 2089 |
| 6 |  priceline.com.au | 3.9% | 0 | 2025 |
| 7 |  dusk.com.au | 3.2% | 0 | 373 |
| 8 |  perfumery.com.au | 2.9% | 0 | 403 |
| 9 |  en.wikipedia.org | 2.5% | +1 | 363 |
| 10 |  glasshousefragrances.com | 2.4% | -1 | 285 |
| 11 |  au.loccitane.com | 2.0% | 0 | 758 |
| 12 |  hairhouse.com.au | 1.9% | 0 | 378 |
| 13 |  bathandbodyworks.com.au | 1.8% | 0 | 323 |
| 14 |  natio.com.au | 1.7% | 0 | 981 |
| 15 |  byrdie.com | 1.7% | 0 | 782 |
| 16 |  maccosmetics.com.au | 1.6% | 0 | 565 |
| 17 |  adorebeauty.com.au | 1.4% | +1 | 2122 |
| 18 |  cityperfume.com.au | 1.3% | -1 | 398 |
| 19 |  clinique.com.au | 1.3% | 0 | 776 |
| 20 |  jomalone.com.au | 1.3% | +1 | 386 |
| 21 |  perfumeclearancecentre.com.au | 1.2% | -1 | 315 |
| 22 |  kmart.com.au | 1.1% | +1 | 1257 |
| 23 |  amazon.com.au | 1.1% | -1 | 2031 |
| 24 |  ecoya.com.au | 1.0% | +2 | 235 |
| 25 | reddit.com | 1.0% | +3 | 1788 |
| 26 |  priceattack.com.au | 1.0% | +1 | 228 |
| 27 |  yslbeauty.com.au | 1.0% | -2 | 437 |
| 28 | dermalogica.com.au | 0.9% | -4 | 460 |
| 29 |  ozhairandbeauty.com | 0.9% | +1 | 525 |
| 30 |  laroche-posay.com.au | 0.8% | +2 | 519 |
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