Top 10 websites by Share of Search in October 2025.
This report is measured using the top 248 search queries for Broadband.
Broadband Share of Search Overview (October 2025)
Best performer: comparebroadband.com.au leads with a 13.6% share of search.
Top 3 Websites: Command 39.4% of total share of search.
Keyword Coverage: Ranges from 15 to 1125 appearances, averaging 343 per website.
13% of search queries in the Broadband report trigger AI Overview results. When weighted by search traffic, AI Overviews appear for 10% of total search volume.
Share of Search Distribution for Broadband in October 2025
Top 5 websites control 59.7% of the total share of search. The remaining 40.3% is distributed among 45 other websites.
comparebroadband.com.au
aussiebroadband.com.au
finder.com.au
telstra.com.au
whistleout.com.au
Other websites
Trending up in the top 50
Fastest Growing Share of Search Broadband Websites in October 2025
| # | Website | Monthly Change |
|---|---|---|
| 30 |  more.com.au | +3 |
| 23 |  superloop.com | +2 |
| 34 |  iprimus.com.au | +2 |
| 48 |  boost.com.au | +2 |
| 10 |  iselect.com.au iSelect | +1 |
Trending down in the top 50
Fastest Declining Share of Search Broadband Websites in October 2025
| # | Website | Monthly Change |
|---|---|---|
| 25 |  spintel.net.au | -3 |
| 11 |  tangerine.com.au | -1 |
| 18 |  letsbemates.com.au | -1 |
| 31 |  southernphone.com.au | -1 |
| 32 |  compareandconnect.com.au | -1 |
more.com.au: Climbed 3 positions to rank #30 globally.
superloop.com: Moved up 2 positions to #23 globally.
iprimus.com.au, boost.com.au, iselect.com.au: Gained 2, 2, 1 positions, respectively.
spintel.net.au: Dropped 3 positions to rank #25 globally.
tangerine.com.au: Moved down 1 positions to #11 globally.
letsbemates.com.au, southernphone.com.au, compareandconnect.com.au: Lost 1, 1, 1 positions, respectively.
| # | Company | Share of Search | Monthly Change | Keywords Ranking |
|---|---|---|---|---|
| 1 | comparebroadband.com.au | 13.6% | 0 | 1021 |
| 2 | aussiebroadband.com.au | 12.9% | 0 | 1055 |
| 3 | finder.com.au Finder | 12.9% | 0 | 783 |
| 4 | telstra.com.au | 11.7% | 0 | 1125 |
| 5 | whistleout.com.au | 8.6% | 0 | 1049 |
| 6 |  tpg.com.au | 6.5% | 0 | 1037 |
| 7 |  iinet.net.au | 4.9% | 0 | 1010 |
| 8 |  nbnco.com.au | 4.5% | 0 | 298 |
| 9 |  optus.com.au | 2.1% | 0 | 843 |
| 10 | iselect.com.au iSelect | 1.8% | +1 | 461 |
| 11 | tangerine.com.au | 1.7% | -1 | 476 |
| 12 |  belong.com.au | 1.5% | 0 | 658 |
| 13 |  reddit.com | 1.5% | 0 | 258 |
| 14 |  speedtest.net | 1.1% | 0 | 50 |
| 15 |  canstarblue.com.au | 1.0% | 0 | 522 |
| 16 |  vodafone.com.au | 1.0% | 0 | 604 |
| 17 |  dodo.com | 0.8% | +1 | 367 |
| 18 | letsbemates.com.au | 0.8% | -1 | 473 |
| 19 |  officeworks.com.au Wesfarmers | 0.8% | 0 | 134 |
| 20 |  exetel.com.au | 0.7% | 0 | 282 |
| 21 |  originenergy.com.au | 0.7% | 0 | 526 |
| 22 |  speedtest.telstra.com | 0.6% | +1 | 27 |
| 23 | superloop.com | 0.6% | +2 | 347 |
| 24 |  swoop.com.au | 0.6% | 0 | 215 |
| 25 | spintel.net.au | 0.6% | -3 | 500 |
| 26 |  jbhifi.com.au JB Hi-Fi | 0.6% | 0 | 242 |
| 27 |  skymesh.net.au | 0.5% | 0 | 150 |
| 28 |  dlink.com.au | 0.4% | 0 | 51 |
| 29 |  esc.net.au | 0.3% | 0 | 36 |
| 30 | more.com.au | 0.3% | +3 | 276 |