SEO Market Leaders: Broadband

Last updated on July 23, 2025

Top 10 websites by Share of Search in July 2025.

This report is measured using the top 246 search queries for Broadband.

comparebroadband.com.au

comparebroadband.com.au

aussiebroadband.com.au

aussiebroadband.com.au

telstra.com.au

telstra.com.au

finder.com.au

finder.com.au

whistleout.com.au

whistleout.com.au

tpg.com.au

tpg.com.au

iinet.net.au

iinet.net.au

nbnco.com.au

nbnco.com.au

tangerine.com.au

tangerine.com.au

optus.com.au

optus.com.au

Broadband Share of Search Overview (July 2025)

  • Best performer: comparebroadband.com.au leads with a 12.7% share of search.

  • Top 3 Websites: Command 37.4% of total share of search.

  • Keyword Coverage: Ranges from 6 to 355 appearances, averaging 112 per website.

Share of Search Distribution for Broadband in July 2025

Top 5 websites control 58.4% of the total share of search. The remaining 41.6% is distributed among 45 other websites.

comparebroadband.com.au

comparebroadband.com.au

12.7%
aussiebroadband.com.au

aussiebroadband.com.au

12.6%
telstra.com.au

telstra.com.au

12.1%
finder.com.au

finder.com.au

11.3%
whistleout.com.au

whistleout.com.au

9.7%

Other websites

41.6%
# Company Share of SearchKeywords Ranking
1
comparebroadband.com.au

comparebroadband.com.au

12.7%
332
2
aussiebroadband.com.au

aussiebroadband.com.au

12.6%
338
3
telstra.com.au

telstra.com.au

12.1%
355
4
finder.com.au

finder.com.au

11.3%
257
5
whistleout.com.au

whistleout.com.au

9.7%
353
6
tpg.com.au

tpg.com.au

6.5%
331
7
iinet.net.au

iinet.net.au

5.5%
326
8
nbnco.com.au

nbnco.com.au

4.5%
91
9
tangerine.com.au

tangerine.com.au

2.6%
181
10
optus.com.au

optus.com.au

2.2%
266
11
belong.com.au

belong.com.au

1.9%
220
12
iselect.com.au

iselect.com.au

1.8%
149
13
reddit.com

reddit.com

1.4%
79
14
speedtest.net

speedtest.net

1.1%
18
15
canstarblue.com.au

canstarblue.com.au

1.0%
179
16
vodafone.com.au

vodafone.com.au

1.0%
207
17
superloop.com

superloop.com

0.9%
134
18
officeworks.com.au

officeworks.com.au

0.8%
43
19
letsbemates.com.au

letsbemates.com.au

0.7%
146
20
swoop.com.au

swoop.com.au

0.7%
66
21
dodo.com

dodo.com

0.7%
120
22
originenergy.com.au

originenergy.com.au

0.6%
176
23
spintel.net.au

spintel.net.au

0.6%
173
24
speedtest.telstra.com

speedtest.telstra.com

0.6%
8
25
skymesh.net.au

skymesh.net.au

0.6%
58
26
esc.net.au

esc.net.au

0.5%
13
27
dlink.com.au

dlink.com.au

0.4%
16
28
exetel.com.au

exetel.com.au

0.3%
52
29
southernphone.com.au

southernphone.com.au

0.3%
82
30
jbhifi.com.au

jbhifi.com.au

0.3%
74

*Websites can appear more than once for the same query.

FAQs about Share of Search Analysis in Australia for Desktop Users

What is the current share of search Broadband leader in July 2025 for Desktop users in Australia?

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