Top 10 websites by Share of Search in October 2025.
This report is measured using the top 150 search queries for Buy Gold.
Buy Gold Share of Search Overview (October 2025)
Best performer: goldbullionaustralia.com.au leads with a 23.7% share of search.
Top 3 Websites: Command 42.1% of total share of search.
Keyword Coverage: Ranges from 7 to 720 appearances, averaging 188 per website.
3% of search queries in the Buy Gold report trigger AI Overview results. When weighted by search traffic, AI Overviews appear for 3% of total search volume.
Share of Search Distribution for Buy Gold in October 2025
Top 5 websites control 59.4% of the total share of search. The remaining 40.5% is distributed among 45 other websites.
goldbullionaustralia.com.au
abcbullion.com.au
guardian-gold.com.au
melbournegoldcompany.com.au
perthmint.com
Other websites
Trending up in the top 50
Fastest Growing Share of Search Buy Gold Websites in October 2025
| # | Website | Monthly Change |
|---|---|---|
| 33 |  northlakesgoldbuyers.com.au | +9 |
| 44 |  prouds.com.au | +5 |
| 35 |  canstar.com.au Canstar | +4 |
| 30 |  probemas.com Probemas | +3 |
| 18 |  playerauctions.com playerauctions | +2 |
Trending down in the top 50
Fastest Declining Share of Search Buy Gold Websites in October 2025
| # | Website | Monthly Change |
|---|---|---|
| 32 |  brisbanebullion.com.au | -3 |
| 37 |  asgoodasgoldaus.com.au | -3 |
| 50 |  coburgaquarium.com.au | -3 |
| 21 |  imperialbullion.com.au Imperial Bullion | -2 |
| 23 |  swanbullion.com Swan Bullion Company | -2 |
northlakesgoldbuyers.com.au: Climbed 9 positions to rank #33 globally.
prouds.com.au: Moved up 5 positions to #44 globally.
canstar.com.au, probemas.com, playerauctions.com: Gained 4, 3, 2 positions, respectively.
brisbanebullion.com.au: Dropped 3 positions to rank #32 globally.
asgoodasgoldaus.com.au: Moved down 3 positions to #37 globally.
coburgaquarium.com.au, imperialbullion.com.au, swanbullion.com: Lost 3, 2, 2 positions, respectively.
| # | Company | Share of Search | Monthly Change | Keywords Ranking |
|---|---|---|---|---|
| 1 | goldbullionaustralia.com.au Gold Bullion Australia | 23.7% | 0 | 720 |
| 2 | abcbullion.com.au Abcbullion | 9.2% | 0 | 620 |
| 3 | guardian-gold.com.au Guardian Gold | 9.1% | 0 | 573 |
| 4 | melbournegoldcompany.com.au | 9.0% | 0 | 448 |
| 5 | perthmint.com The Perth Mint | 8.4% | +1 | 597 |
| 6 |  ainsliebullion.com.au Ainslie Bullion | 8.3% | -1 | 477 |
| 7 |  kjc-gold-silver-bullion.com.au Kjc Gold Silver Bullion | 6.0% | 0 | 372 |
| 8 |  brisbanegoldcompany.com.au | 3.9% | 0 | 277 |
| 9 |  jaggards.com.au Jaggards | 2.0% | 0 | 379 |
| 10 |  australianbullioncompany.com.au Australian Bullion Company | 1.9% | 0 | 331 |
| 11 |  adelaidegoldcompany.com.au | 1.8% | +1 | 189 |
| 12 |  goldstackers.com.au Gold Stackers | 1.8% | -1 | 342 |
| 13 |  bullionnow.com.au Bullion Now | 1.4% | +1 | 273 |
| 14 |  melbournemint.com.au Melbourne Mint | 1.3% | -1 | 209 |
| 15 |  citygoldbullion.com.au City Gold Bullion | 1.0% | 0 | 287 |
| 16 |  bullionmoney.com.au Bullion Money | 0.8% | 0 | 206 |
| 17 |  reddit.com | 0.7% | 0 | 299 |
| 18 | playerauctions.com playerauctions | 0.6% | +2 | 17 |
| 19 |  overgear.com Overgear | 0.6% | -1 | 15 |
| 20 |  eldorado.gg Eldorado.gg | 0.6% | +2 | 19 |
| 21 | imperialbullion.com.au Imperial Bullion | 0.6% | -2 | 212 |
| 22 |  michaelhill.com.au Michael Hill | 0.5% | +1 | 72 |
| 23 | swanbullion.com Swan Bullion Company | 0.5% | -2 | 181 |
| 24 |  adelaide-exchange.com.au Adelaide Exchange Jewellers | 0.5% | +1 | 91 |
| 25 |  goldsecure.com.au | 0.4% | -1 | 206 |
| 26 |  fool.com.au The Motley Fool Australia | 0.3% | +1 | 76 |
| 27 |  g2g.com G2G | 0.3% | -1 | 15 |
| 28 |  brisbanegoldbrokers.com.au | 0.3% | 0 | 69 |
| 29 |  logangoldbuyers.com.au | 0.3% | +1 | 77 |
| 30 | probemas.com Probemas | 0.3% | +3 | 7 |