Top 10 websites by Share of Search in July 2025.
This report is measured using the top 737 search queries for Car Insurance.
Car Insurance Share of Search Overview (July 2025)
Best performer: comparethemarket.com.au leads with a 26.3% share of search.
Top 3 Websites: Command 58.9% of total share of search.
Keyword Coverage: Ranges from 86 to 1416 appearances, averaging 612 per website.
Share of Search Distribution for Car Insurance in July 2025
Top 5 websites control 73.7% of the total share of search. The remaining 26.3% is distributed among 45 other websites.
comparethemarket.com.au
allianz.com.au
qbe.com
budgetdirect.com.au
bingle.com.au
Other websites
| # | Company | Share of Search | Keywords Ranking |
|---|---|---|---|
| 1 | comparethemarket.com.au | 26.3% | 1160 |
| 2 | allianz.com.au | 19.0% | 1416 |
| 3 | qbe.com | 13.6% | 1364 |
| 4 | budgetdirect.com.au | 8.4% | 1348 |
| 5 | bingle.com.au | 6.5% | 974 |
| 6 |  nrma.com.au | 4.8% | 1371 |
| 7 |  aami.com.au | 3.7% | 1348 |
| 8 |  gio.com.au | 3.0% | 1226 |
| 9 |  iselect.com.au | 2.2% | 920 |
| 10 |  suncorp.com.au | 1.4% | 1173 |
| 11 |  racq.com.au | 1.0% | 751 |
| 12 |  commbank.com.au | 0.9% | 826 |
| 13 |  realinsurance.com.au | 0.8% | 742 |
| 14 |  youi.com.au | 0.7% | 865 |
| 15 |  raa.com.au | 0.7% | 780 |
| 16 |  canstar.com.au | 0.6% | 638 |
| 17 |  cgu.com.au | 0.5% | 707 |
| 18 |  rac.com.au | 0.5% | 844 |
| 19 |  choosi.com.au | 0.5% | 519 |
| 20 |  racv.com.au | 0.4% | 843 |
| 21 |  tiofi.com.au | 0.4% | 544 |
| 22 |  virginmoney.com.au | 0.3% | 595 |
| 23 |  ing.com.au | 0.3% | 579 |
| 24 |  insurance.everyday.com.au | 0.3% | 713 |
| 25 |  seniors.com.au | 0.2% | 544 |
| 26 |  insurance.qantas.com | 0.2% | 570 |
| 27 |  shannons.com.au | 0.2% | 511 |
| 28 |  moneysmart.gov.au | 0.2% | 503 |
| 29 |  apia.com.au | 0.2% | 603 |
| 30 |  eldersinsurance.com.au | 0.2% | 397 |