Top 10 websites by Share of Search in August 2025.
This report is measured using the top 737 search queries for Car Insurance.
Car Insurance Share of Search Overview (August 2025)
Best performer: comparethemarket.com.au leads with a 25.4% share of search.
Top 3 Websites: Command 55.4% of total share of search.
Keyword Coverage: Ranges from 77 to 2884 appearances, averaging 1261 per website.
Share of Search Distribution for Car Insurance in August 2025
Top 5 websites control 69.6% of the total share of search. The remaining 30.4% is distributed among 45 other websites.
comparethemarket.com.au
allianz.com.au
budgetdirect.com.au
qbe.com
bingle.com.au
Other websites
Trending up in the top 50
Fastest Growing Share of Search Car Insurance Websites in August 2025
| # | Website | Monthly Change |
|---|---|---|
| 31 |  finder.com.au | +10 |
| 39 |  koganinsurance.com.au | +9 |
| 16 |  ing.com.au | +7 |
| 15 |  tiofi.com.au | +6 |
| 12 |  cgu.com.au | +5 |
Trending down in the top 50
Fastest Declining Share of Search Car Insurance Websites in August 2025
| # | Website | Monthly Change |
|---|---|---|
| 38 |  coles.com.au | -7 |
| 41 |  huddleinsurance.com | -7 |
| 17 |  racq.com.au | -6 |
| 21 |  raa.com.au | -6 |
| 35 |  eldersinsurance.com.au | -5 |
finder.com.au: Climbed 10 positions to rank #31 globally.
koganinsurance.com.au: Moved up 9 positions to #39 globally.
ing.com.au, tiofi.com.au, cgu.com.au: Gained 7, 6, 5 positions, respectively.
coles.com.au: Dropped 7 positions to rank #38 globally.
huddleinsurance.com: Moved down 7 positions to #41 globally.
racq.com.au, raa.com.au, eldersinsurance.com.au: Lost 6, 6, 5 positions, respectively.
| # | Company | Share of Search | Monthly Change | Keywords Ranking |
|---|---|---|---|---|
| 1 | comparethemarket.com.au | 25.4% | 0 | 2386 |
| 2 | allianz.com.au | 19.9% | 0 | 2884 |
| 3 | budgetdirect.com.au | 10.1% | +1 | 2769 |
| 4 | qbe.com | 7.8% | -1 | 2739 |
| 5 | bingle.com.au | 6.3% | 0 | 1897 |
| 6 |  aami.com.au | 5.0% | +1 | 2725 |
| 7 |  nrma.com.au | 3.8% | -1 | 2771 |
| 8 |  iselect.com.au | 3.1% | +1 | 1998 |
| 9 |  suncorp.com.au | 2.8% | +1 | 2515 |
| 10 |  gio.com.au | 2.1% | -2 | 2467 |
| 11 |  youi.com.au | 1.4% | +3 | 1994 |
| 12 | cgu.com.au | 1.1% | +5 | 1442 |
| 13 |  realinsurance.com.au | 1.0% | 0 | 1425 |
| 14 |  commbank.com.au | 0.8% | -2 | 1840 |
| 15 | tiofi.com.au | 0.8% | +6 | 1128 |
| 16 | ing.com.au | 0.8% | +7 | 1250 |
| 17 | racq.com.au | 0.8% | -6 | 1554 |
| 18 |  canstar.com.au | 0.7% | -2 | 1466 |
| 19 |  rac.com.au | 0.6% | -1 | 1906 |
| 20 |  racv.com.au | 0.6% | 0 | 1909 |
| 21 | raa.com.au | 0.5% | -6 | 1594 |
| 22 |  shannons.com.au | 0.5% | +5 | 1161 |
| 23 |  choosi.com.au | 0.5% | -4 | 941 |
| 24 |  moneysmart.gov.au | 0.3% | +4 | 924 |
| 25 |  virginmoney.com.au | 0.3% | -3 | 1277 |
| 26 |  insurance.everyday.com.au | 0.3% | -2 | 1513 |
| 27 |  seniors.com.au | 0.3% | -2 | 1153 |
| 28 |  insurance.qantas.com | 0.2% | -2 | 1185 |
| 29 |  rollininsurance.com.au | 0.2% | +4 | 938 |
| 30 |  apia.com.au | 0.2% | -1 | 1224 |