Top 10 websites by Share of Search in October 2025.
This report is measured using the top 737 search queries for Car Insurance.
Car Insurance Share of Search Overview (October 2025)
Best performer: comparethemarket.com.au leads with a 26.0% share of search.
Top 3 Websites: Command 55.6% of total share of search.
Keyword Coverage: Ranges from 141 to 4482 appearances, averaging 1902 per website.
3% of search queries in the Car Insurance report trigger AI Overview results. When weighted by search traffic, AI Overviews appear for 3% of total search volume.
Share of Search Distribution for Car Insurance in October 2025
Top 5 websites control 67.5% of the total share of search. The remaining 32.5% is distributed among 45 other websites.
comparethemarket.com.au
allianz.com.au
budgetdirect.com.au
qbe.com
bingle.com.au
Other websites
Trending up in the top 50
Fastest Growing Share of Search Car Insurance Websites in October 2025
| # | Website | Monthly Change |
|---|---|---|
| 20 |  rac.com.au | +2 |
| 42 |  australianunity.com.au | +2 |
| 10 |  youi.com.au | +1 |
| 15 |  ing.com.au | +1 |
| 17 |  racq.com.au | +1 |
Trending down in the top 50
Fastest Declining Share of Search Car Insurance Websites in October 2025
| # | Website | Monthly Change |
|---|---|---|
| 23 |  choosi.com.au | -3 |
| 11 |  gio.com.au | -1 |
| 16 |  realinsurance.com.au | -1 |
| 18 |  canstar.com.au | -1 |
| 26 |  seniors.com.au | -1 |
rac.com.au: Climbed 2 positions to rank #20 globally.
australianunity.com.au: Moved up 2 positions to #42 globally.
youi.com.au, ing.com.au, racq.com.au: Gained 1, 1, 1 positions, respectively.
choosi.com.au: Dropped 3 positions to rank #23 globally.
gio.com.au: Moved down 1 positions to #11 globally.
realinsurance.com.au, canstar.com.au, seniors.com.au: Lost 1, 1, 1 positions, respectively.
| # | Company | Share of Search | Monthly Change | Keywords Ranking |
|---|---|---|---|---|
| 1 | comparethemarket.com.au | 26.0% | 0 | 3706 |
| 2 | allianz.com.au | 21.2% | 0 | 4482 |
| 3 | budgetdirect.com.au | 8.4% | 0 | 4173 |
| 4 | qbe.com | 6.0% | 0 | 4116 |
| 5 | bingle.com.au | 5.9% | 0 | 2983 |
| 6 |  nrma.com.au | 5.5% | 0 | 4245 |
| 7 |  aami.com.au | 4.4% | 0 | 4167 |
| 8 |  suncorp.com.au | 3.0% | 0 | 3923 |
| 9 |  iselect.com.au | 2.2% | 0 | 2726 |
| 10 | youi.com.au | 2.0% | +1 | 3247 |
| 11 | gio.com.au | 2.0% | -1 | 3684 |
| 12 |  cgu.com.au | 1.6% | 0 | 2263 |
| 13 |  commbank.com.au | 1.2% | 0 | 2963 |
| 14 |  tiofi.com.au | 1.1% | 0 | 1754 |
| 15 | ing.com.au | 1.1% | +1 | 1987 |
| 16 | realinsurance.com.au | 1.0% | -1 | 2189 |
| 17 | racq.com.au | 0.7% | +1 | 2390 |
| 18 | canstar.com.au | 0.6% | -1 | 2281 |
| 19 |  shannons.com.au | 0.6% | 0 | 1794 |
| 20 | rac.com.au | 0.5% | +2 | 2808 |
| 21 |  raa.com.au | 0.5% | 0 | 2437 |
| 22 |  racv.com.au | 0.5% | +1 | 2895 |
| 23 | choosi.com.au | 0.4% | -3 | 1444 |
| 24 |  moneysmart.gov.au | 0.3% | 0 | 1438 |
| 25 |  virginmoney.com.au | 0.3% | +1 | 1871 |
| 26 | seniors.com.au | 0.2% | -1 | 1746 |
| 27 |  insurance.everyday.com.au | 0.2% | 0 | 2177 |
| 28 |  insurance.qantas.com | 0.2% | 0 | 1691 |
| 29 |  rollininsurance.com.au | 0.2% | 0 | 1435 |
| 30 |  apia.com.au | 0.2% | 0 | 1734 |