SEO Market Leaders: Credit Cards

Last updated on July 4, 2025

Top 10 websites by Share of Search in September 2025.

This report is measured using the top 552 search queries for Credit Cards.

money.com.au

money.com.au

18.5% ↓

canstar.com.au

canstar.com.au

16.3% ↑

commbank.com.au

commbank.com.au

9.0% ↓

nab.com.au

nab.com.au

8.5% ↓

pointhacks.com.au

pointhacks.com.au

5.7% ↓

anz.com.au

anz.com.au

4.2% ↑

finder.com.au

finder.com.au

3.9% ↑

cardsandbanking.qantas.com

cardsandbanking.qantas.com

3.8% ↓

westpac.com.au

westpac.com.au

3.2% ↓

reddit.com

reddit.com

3.0% ↑

Credit Cards Share of Search Overview (September 2025)

  • Best performer: money.com.au leads with a 18.5% share of search.

  • Top 3 Websites: Command 43.9% of total share of search.

  • Keyword Coverage: Ranges from 8 to 3764 appearances, averaging 1450 per website.

Share of Search Distribution for Credit Cards in September 2025

Top 5 websites control 58.0% of the total share of search. The remaining 41.9% is distributed among 45 other websites.

money.com.au

money.com.au

18.5%
canstar.com.au

canstar.com.au

16.3%
commbank.com.au

commbank.com.au

9.0%
nab.com.au

nab.com.au

8.5%
pointhacks.com.au

pointhacks.com.au

5.7%

Other websites

41.9%

Trending up in the top 50

Fastest Growing Share of Search Credit Cards Websites in September 2025

#WebsiteMonthly Change
22
mastercard.com.au

mastercard.com.au

+10
21
bankofmelbourne.com.au

bankofmelbourne.com.au

+4
30
koganmoney.com.au

koganmoney.com.au

+4
7
finder.com.au

finder.com.au

+3
12
creditcard.com.au

creditcard.com.au

+3

Trending down in the top 50

Fastest Declining Share of Search Credit Cards Websites in September 2025

#WebsiteMonthly Change
29
youtube.com

youtube.com

-6
26
wise.com

wise.com

-4
31
mozo.com.au

mozo.com.au

-4
45
investopedia.com

investopedia.com

-4
24
www1.citibank.com.au

www1.citibank.com.au

-3
  • mastercard.com.au: Climbed 10 positions to rank #22 globally.

  • bankofmelbourne.com.au: Moved up 4 positions to #21 globally.

  • koganmoney.com.au, finder.com.au, creditcard.com.au: Gained 4, 3, 3 positions, respectively.

  • youtube.com: Dropped 6 positions to rank #29 globally.

  • wise.com: Moved down 4 positions to #26 globally.

  • mozo.com.au, investopedia.com, www1.citibank.com.au: Lost 4, 4, 3 positions, respectively.

# Company Share of SearchMonthly ChangeKeywords Ranking
1
money.com.au

money.com.au

18.5%
0
2822
2
canstar.com.au

canstar.com.au

16.3%
0
3633
3
commbank.com.au

commbank.com.au

9.0%
0
3736
4
nab.com.au

nab.com.au

8.5%
0
3764
5
pointhacks.com.au

pointhacks.com.au

5.7%
0
1481
6
anz.com.au

anz.com.au

4.2%
0
3450
7
finder.com.au

finder.com.au

3.9%
+3
2932
8
cardsandbanking.qantas.com

cardsandbanking.qantas.com

3.8%
-1
1669
9
westpac.com.au

westpac.com.au

3.2%
-1
3531
10
reddit.com

reddit.com

3.0%
-1
1625
11
moneysmart.gov.au

moneysmart.gov.au

1.9%
+1
1337
12
creditcard.com.au

creditcard.com.au

1.8%
+3
1670
13
creditcardcompare.com.au

creditcardcompare.com.au

1.7%
-2
1927
14
bendigobank.com.au

bendigobank.com.au

1.4%
-1
2283
15
hsbc.com.au

hsbc.com.au

1.3%
-1
2123
16
virginmoney.com.au

virginmoney.com.au

1.2%
0
1966
17
latitudefinancial.com.au

latitudefinancial.com.au

1.2%
0
2148
18
bankwest.com.au

bankwest.com.au

1.1%
+1
2547
19
stgeorge.com.au

stgeorge.com.au

1.0%
-1
2008
20
americanexpress.com

americanexpress.com

0.9%
0
2781
21
bankofmelbourne.com.au

bankofmelbourne.com.au

0.9%
+4
686
22
mastercard.com.au

mastercard.com.au

0.7%
+10
453
23
velocityfrequentflyer.com

velocityfrequentflyer.com

0.7%
+1
773
24
www1.citibank.com.au

www1.citibank.com.au

0.6%
-3
1349
25
boq.com.au

boq.com.au

0.6%
+1
1130
26
wise.com

wise.com

0.6%
-4
921
27
ing.com.au

ing.com.au

0.6%
+3
994
28
moneyme.com.au

moneyme.com.au

0.6%
0
657
29
youtube.com

youtube.com

0.5%
-6
1480
30
koganmoney.com.au

koganmoney.com.au

0.5%
+4
1079

*Websites can appear more than once for the same query.

FAQs about Share of Search Analysis in Australia for Desktop Users

What is the current share of search Credit Cards leader in September 2025 for Desktop users in Australia?

Which is the top share of search trending Credit Cards websites in Australia for Desktop users in September 2025?

Which is the fastest declining Credit Cards website in Australia for Desktop users in September 2025?

What are the most significant changes in the Credit Cards rankings for Australia in September 2025?

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