SEO Market Leaders: DIY

Last updated on July 5, 2025

Top 10 DIY websites by Share of Search in December 2025.

This report is measured using the top 749 search queries for DIY.

bunnings.com.au

bunnings.com.au

21.0% ↓

ikea.com

ikea.com

11.4% ↓

kmart.com.au

kmart.com.au

5.5% ↓

fantasticfurniture.com.au

fantasticfurniture.com.au

4.2% ↑

jbhifi.com.au

jbhifi.com.au

3.9%

en.wikipedia.org

en.wikipedia.org

3.5% ↑

amazon.com.au

amazon.com.au

3.4% ↑

harveynorman.com.au

harveynorman.com.au

2.3% ↓

officeworks.com.au

officeworks.com.au

2.3% ↓

amartfurniture.com.au

amartfurniture.com.au

2.3% ↓

DIY Share of Search Overview (December 2025)

//Best performer

bunnings.com.au leads the market with

21.0%

share of search

//Top 3 Websites

combined command total of

37.9%

share of search

//Keyword Coverage

Ranges from 9 to 3215 appearances

421

average per website

Share of Search Distribution for DIY in December 2025

Top 5 websites control 46.0% of the total share of search. The remaining 54.0% is distributed among 45 other websites.

bunnings.com.au

bunnings.com.au

21.0%
ikea.com

ikea.com

11.4%
kmart.com.au

kmart.com.au

5.5%
fantasticfurniture.com.au

fantasticfurniture.com.au

4.2%
jbhifi.com.au

jbhifi.com.au

3.9%

Other websites

54.0%

Trending up in the top 50

Fastest Growing Share of Search DIY Websites in December 2025

#WebsiteMonthly Change
32
tradetools.com

tradetools.com

+7
36
luxoliving.com.au

luxoliving.com.au

+4
22
blindsonline.com.au

blindsonline.com.au

+3
26
bcf.com.au

bcf.com.au

+3
21
freedom.com.au

freedom.com.au

+2

Trending down in the top 50

Fastest Declining Share of Search DIY Websites in December 2025

#WebsiteMonthly Change
30
budget.com.au

budget.com.au

-4
24
rentalcars.com

rentalcars.com

-3
35
strandbags.com.au

strandbags.com.au

-3
44
looksmartalterations.com.au

looksmartalterations.com.au

-3
46
adairs.com.au

adairs.com.au

-3

Top position changes for DIY in December 2025

  • tradetools.com: Climbed 7 positions to rank #32 globally.

  • luxoliving.com.au: Moved up 4 positions to #36 globally.

  • blindsonline.com.au, bcf.com.au, freedom.com.au: Gained 3, 3, 2 positions, respectively.

  • budget.com.au: Dropped 4 positions to rank #30 globally.

  • rentalcars.com: Moved down 3 positions to #24 globally.

  • strandbags.com.au, looksmartalterations.com.au, adairs.com.au: Lost 3, 3, 3 positions, respectively.

# Company Share of SearchMonthly ChangeKeywords Ranking
1
bunnings.com.au

bunnings.com.au

21.0%
0
3215
2
ikea.com

ikea.com

11.4%
0
1355
3
kmart.com.au

kmart.com.au

5.5%
0
988
4
fantasticfurniture.com.au

fantasticfurniture.com.au

4.2%
0
304
5
jbhifi.com.au

jbhifi.com.au

3.9%
0
302
6
en.wikipedia.org

en.wikipedia.org

3.5%
0
818
7
amazon.com.au

amazon.com.au

3.4%
0
1926
8
harveynorman.com.au

harveynorman.com.au

2.3%
0
846
9
officeworks.com.au

officeworks.com.au

2.3%
0
470
10
amartfurniture.com.au

amartfurniture.com.au

2.3%
0
255
11
hertz.com.au

hertz.com.au

2.1%
0
34
12
bigw.com.au

bigw.com.au

2.0%
0
1050
13
mocka.com.au

mocka.com.au

1.8%
0
147
14
thegoodguys.com.au

thegoodguys.com.au

1.8%
0
268
15
spotlightstores.com

spotlightstores.com

1.7%
+1
429
16
tradelink.com.au

tradelink.com.au

1.7%
-1
51
17
totaltools.com.au

totaltools.com.au

1.6%
0
399
18
supercheapauto.com.au

supercheapauto.com.au

1.4%
0
241
19
mitre10.com.au

mitre10.com.au

1.3%
0
738
20
missamara.com.au

missamara.com.au

1.2%
0
67
21
freedom.com.au

freedom.com.au

1.1%
+2
358
22
blindsonline.com.au

blindsonline.com.au

1.1%
+3
88
23
myer.com.au

myer.com.au

1.1%
-1
544
24
rentalcars.com

rentalcars.com

1.1%
-3
20
25
reddit.com

reddit.com

1.1%
-1
1206
26
bcf.com.au

bcf.com.au

1.1%
+3
79
27
templeandwebster.com.au

templeandwebster.com.au

1.0%
+1
555
28
diyblinds.com.au

diyblinds.com.au

1.0%
+2
86
29
jimslaundryservices.com.au

jimslaundryservices.com.au

1.0%
-2
22
30
budget.com.au

budget.com.au

0.9%
-4
31

*Websites can appear more than once for the same query.

Frequently asked questions about

Share of Search Analysis in Australia for Desktop users.

What is the current share of search DIY leader in December 2025 for Desktop users in Australia?

Which is the top share of search trending DIY websites in Australia for Desktop users in December 2025?

Which is the fastest declining DIY website in Australia for Desktop users in December 2025?

What are the most significant changes in the DIY rankings for Australia in December 2025?

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