Top 10 websites by Share of Search in September 2025.
This report is measured using the top 50 search queries for eSims.
eSims Share of Search Overview (September 2025)
Best performer: airalo.com leads with a 19.5% share of search.
Top 3 Websites: Command 45.7% of total share of search.
Keyword Coverage: Ranges from 1 to 155 appearances, averaging 37 per website.
Share of Search Distribution for eSims in September 2025
Top 5 websites control 59.0% of the total share of search. The remaining 41.0% is distributed among 45 other websites.
airalo.com
simify.com
myvegantravels.com
reddit.com
saily.com
Other websites
Trending up in the top 50
Fastest Growing Share of Search eSims Websites in September 2025
| # | Website | Monthly Change |
|---|---|---|
| 32 |  en.wikipedia.org | +12 |
| 40 |  belaroundtheworld.com | +6 |
| 44 |  travel.orange.com | +6 |
| 33 |  whistleout.com.au | +5 |
| 43 |  esim.net | +5 |
Trending down in the top 50
Fastest Declining Share of Search eSims Websites in September 2025
| # | Website | Monthly Change |
|---|---|---|
| 42 |  forbes.com | -6 |
| 36 |  lp.myroami.com | -5 |
| 39 |  easysim.global | -5 |
| 45 |  klook.com | -5 |
| 46 |  connecting-humanity.org | -5 |
en.wikipedia.org: Climbed 12 positions to rank #32 globally.
belaroundtheworld.com: Moved up 6 positions to #40 globally.
travel.orange.com, whistleout.com.au, esim.net: Gained 6, 5, 5 positions, respectively.
forbes.com: Dropped 6 positions to rank #42 globally.
lp.myroami.com: Moved down 5 positions to #36 globally.
easysim.global, klook.com, connecting-humanity.org: Lost 5, 5, 5 positions, respectively.
| # | Company | Share of Search | Monthly Change | Keywords Ranking |
|---|---|---|---|---|
| 1 | airalo.com | 19.5% | 0 | 155 |
| 2 | simify.com | 14.4% | 0 | 118 |
| 3 | myvegantravels.com | 11.8% | 0 | 56 |
| 4 | reddit.com | 9.3% | 0 | 135 |
| 5 | saily.com | 4.0% | +1 | 62 |
| 6 |  simcorner.com | 3.5% | -1 | 96 |
| 7 |  tokyocheapo.com | 3.2% | +1 | 13 |
| 8 |  travellikeanna.com | 3.0% | -1 | 40 |
| 9 |  techradar.com | 2.5% | 0 | 63 |
| 10 |  betterroaming.com | 2.4% | 0 | 23 |
| 11 |  support.apple.com | 2.3% | 0 | 69 |
| 12 |  telstra.com.au | 1.7% | +1 | 28 |
| 13 |  flightcentre.com.au | 1.7% | +2 | 35 |
| 14 |  zensim.com.au | 1.5% | +4 | 60 |
| 15 |  boost.com.au | 1.3% | -3 | 14 |
| 16 |  telsim.com.au | 1.1% | 0 | 23 |
| 17 |  youtube.com | 1.0% | -3 | 61 |
| 18 |  finder.com.au | 1.0% | -1 | 17 |
| 19 |  esim.holafly.com | 1.0% | 0 | 71 |
| 20 |  travelkon.com.au | 0.9% | +2 | 51 |
| 21 |  globalstarlink.com.au | 0.9% | +2 | 36 |
| 22 |  escapesim.com.au | 0.8% | -2 | 56 |
| 23 |  travel.vodafone.com | 0.7% | +1 | 28 |
| 24 |  bali.com | 0.7% | +1 | 6 |
| 25 |  pointhacks.com.au | 0.7% | -4 | 28 |
| 26 |  getnomad.app | 0.7% | +2 | 56 |
| 27 |  cybernews.com | 0.6% | -1 | 48 |
| 28 |  mobal.com | 0.6% | +4 | 13 |
| 29 |  simoptions.com | 0.6% | -2 | 15 |
| 30 |  esim.com.au | 0.5% | -1 | 14 |