Top 10 websites by Share of Search in October 2025.
This report is measured using the top 50 search queries for eSims.
eSims Share of Search Overview (October 2025)
Best performer: airalo.com leads with a 18.4% share of search.
Top 3 Websites: Command 45.6% of total share of search.
Keyword Coverage: Ranges from 1 to 170 appearances, averaging 40 per website.
26% of search queries in the eSims report trigger AI Overview results. When weighted by search traffic, AI Overviews appear for 19% of total search volume.
Share of Search Distribution for eSims in October 2025
Top 5 websites control 59.5% of the total share of search. The remaining 40.5% is distributed among 45 other websites.
airalo.com
simify.com
myvegantravels.com
reddit.com
saily.com
Other websites
Trending up in the top 50
Fastest Growing Share of Search eSims Websites in October 2025
| # | Website | Monthly Change |
|---|---|---|
| 32 |  belaroundtheworld.com | +8 |
| 37 |  travel.orange.com | +7 |
| 15 |  globalstarlink.com.au | +6 |
| 12 |  zensim.com.au | +2 |
| 21 |  travel.vodafone.com Vodafone | +2 |
Trending down in the top 50
Fastest Declining Share of Search eSims Websites in October 2025
| # | Website | Monthly Change |
|---|---|---|
| 40 |  lp.myroami.com | -4 |
| 46 |  forbes.com | -4 |
| 47 |  esim.net | -4 |
| 36 |  whistleout.com.au | -3 |
| 41 |  au.pcmag.com | -3 |
belaroundtheworld.com: Climbed 8 positions to rank #32 globally.
travel.orange.com: Moved up 7 positions to #37 globally.
globalstarlink.com.au, zensim.com.au, travel.vodafone.com: Gained 6, 2, 2 positions, respectively.
lp.myroami.com: Dropped 4 positions to rank #40 globally.
forbes.com: Moved down 4 positions to #46 globally.
esim.net, whistleout.com.au, au.pcmag.com: Lost 4, 3, 3 positions, respectively.
| # | Company | Share of Search | Monthly Change | Keywords Ranking |
|---|---|---|---|---|
| 1 | airalo.com Airalo | 18.4% | 0 | 170 |
| 2 | simify.com | 15.7% | 0 | 131 |
| 3 | myvegantravels.com | 11.4% | 0 | 65 |
| 4 | reddit.com | 10.4% | 0 | 152 |
| 5 | saily.com | 3.6% | 0 | 65 |
| 6 |  simcorner.com | 3.5% | 0 | 107 |
| 7 |  tokyocheapo.com Tokyo Cheapo | 3.1% | 0 | 14 |
| 8 |  travellikeanna.com | 2.9% | 0 | 43 |
| 9 |  techradar.com TechRadar | 2.3% | 0 | 68 |
| 10 |  support.apple.com Apple | 2.3% | +1 | 73 |
| 11 |  betterroaming.com | 2.1% | -1 | 25 |
| 12 | zensim.com.au | 1.6% | +2 | 64 |
| 13 |  flightcentre.com.au Flight Centre | 1.6% | 0 | 39 |
| 14 |  telstra.com.au Kloud Solutions | 1.5% | -2 | 29 |
| 15 | globalstarlink.com.au | 1.5% | +6 | 42 |
| 16 |  boost.com.au Boost Mobile Australia | 1.2% | -1 | 16 |
| 17 |  telsim.com.au | 1.1% | -1 | 26 |
| 18 |  esim.holafly.com Holafly | 1.0% | +1 | 76 |
| 19 |  youtube.com | 0.9% | -2 | 62 |
| 20 |  finder.com.au Finder | 0.9% | -2 | 19 |
| 21 | travel.vodafone.com Vodafone | 0.9% | +2 | 31 |
| 22 |  travelkon.com.au | 0.9% | -2 | 54 |
| 23 |  escapesim.com.au | 0.8% | -1 | 59 |
| 24 |  getnomad.app Nomad | 0.7% | +2 | 60 |
| 25 |  bali.com Bali.com | 0.7% | -1 | 7 |
| 26 |  pointhacks.com.au Point Hacks | 0.7% | -1 | 29 |
| 27 |  cybernews.com CyberNews | 0.6% | 0 | 51 |
| 28 |  mobal.com mobal.com | 0.6% | 0 | 14 |
| 29 |  simoptions.com SimOptions | 0.5% | 0 | 15 |
| 30 |  esim.com.au | 0.5% | 0 | 14 |