SEO Market Leaders: eSims

Last updated on July 22, 2025

Top 10 websites by Share of Search in August 2025.

This report is measured using the top 50 search queries for eSims.

airalo.com

airalo.com

21.7% ↓

simify.com

simify.com

13.7% ↑

myvegantravels.com

myvegantravels.com

9.5% ↑

reddit.com

reddit.com

8.2% ↑

simcorner.com

simcorner.com

4.2% ↑

saily.com

saily.com

3.6% ↑

travellikeanna.com

travellikeanna.com

3.1% ↑

tokyocheapo.com

tokyocheapo.com

3.1% ↓

techradar.com

techradar.com

2.6% ↓

betterroaming.com

betterroaming.com

2.1% ↓

eSims Share of Search Overview (August 2025)

  • Best performer: airalo.com leads with a 21.7% share of search.

  • Top 3 Websites: Command 44.9% of total share of search.

  • Keyword Coverage: Ranges from 1 to 104 appearances, averaging 25 per website.

Share of Search Distribution for eSims in August 2025

Top 5 websites control 57.3% of the total share of search. The remaining 42.7% is distributed among 45 other websites.

airalo.com

airalo.com

21.7%
simify.com

simify.com

13.7%
myvegantravels.com

myvegantravels.com

9.5%
reddit.com

reddit.com

8.2%
simcorner.com

simcorner.com

4.2%

Other websites

42.7%

Trending up in the top 50

Fastest Growing Share of Search eSims Websites in August 2025

#WebsiteMonthly Change
37
en.japantravel.com

en.japantravel.com

+12
23
globalstarlink.com.au

globalstarlink.com.au

+10
41
connecting-humanity.org

connecting-humanity.org

+9
17
finder.com.au

finder.com.au

+8
22
travelkon.com.au

travelkon.com.au

+6

Trending down in the top 50

Fastest Declining Share of Search eSims Websites in August 2025

#WebsiteMonthly Change
49
traveltomtom.net

traveltomtom.net

-14
31
lp.myroami.com

lp.myroami.com

-11
50
travel.orange.com

travel.orange.com

-10
26
cybernews.com

cybernews.com

-8
24
travel.vodafone.com

travel.vodafone.com

-7
  • en.japantravel.com: Climbed 12 positions to rank #37 globally.

  • globalstarlink.com.au: Moved up 10 positions to #23 globally.

  • connecting-humanity.org, finder.com.au, travelkon.com.au: Gained 9, 8, 6 positions, respectively.

  • traveltomtom.net: Dropped 14 positions to rank #49 globally.

  • lp.myroami.com: Moved down 11 positions to #31 globally.

  • travel.orange.com, cybernews.com, travel.vodafone.com: Lost 10, 8, 7 positions, respectively.

# Company Share of SearchMonthly ChangeKeywords Ranking
1
airalo.com

airalo.com

21.7%
0
104
2
simify.com

simify.com

13.7%
0
80
3
myvegantravels.com

myvegantravels.com

9.5%
0
34
4
reddit.com

reddit.com

8.2%
0
91
5
simcorner.com

simcorner.com

4.2%
0
64
6
saily.com

saily.com

3.6%
+1
40
7
travellikeanna.com

travellikeanna.com

3.1%
+1
27
8
tokyocheapo.com

tokyocheapo.com

3.1%
-2
8
9
techradar.com

techradar.com

2.6%
+1
44
10
betterroaming.com

betterroaming.com

2.1%
+1
17
11
support.apple.com

support.apple.com

2.1%
+1
46
12
boost.com.au

boost.com.au

1.9%
+3
9
13
telstra.com.au

telstra.com.au

1.9%
-4
19
14
youtube.com

youtube.com

1.4%
+5
46
15
flightcentre.com.au

flightcentre.com.au

1.4%
+1
24
16
telsim.com.au

telsim.com.au

1.3%
-3
15
17
finder.com.au

finder.com.au

1.3%
+8
13
18
zensim.com.au

zensim.com.au

1.2%
-4
39
19
esim.holafly.com

esim.holafly.com

1.0%
+4
47
20
escapesim.com.au

escapesim.com.au

0.9%
+4
38
21
pointhacks.com.au

pointhacks.com.au

0.9%
+5
22
22
travelkon.com.au

travelkon.com.au

0.9%
+6
36
23
globalstarlink.com.au

globalstarlink.com.au

0.8%
+10
23
24
travel.vodafone.com

travel.vodafone.com

0.8%
-7
18
25
bali.com

bali.com

0.8%
-3
4
26
cybernews.com

cybernews.com

0.8%
-8
33
27
simoptions.com

simoptions.com

0.6%
-6
13
28
getnomad.app

getnomad.app

0.6%
+1
38
29
esim.com.au

esim.com.au

0.6%
+3
9
30
travelex.com.au

travelex.com.au

0.5%
-3
23

*Websites can appear more than once for the same query.

FAQs about Share of Search Analysis in Australia for Desktop Users

What is the current share of search eSims leader in August 2025 for Desktop users in Australia?

Which is the top share of search trending eSims websites in Australia for Desktop users in August 2025?

Which is the fastest declining eSims website in Australia for Desktop users in August 2025?

What are the most significant changes in the eSims rankings for Australia in August 2025?

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