Top 10 eSims websites by Share of Search in December 2025.
This report is measured using the top 50 search queries for eSims.
eSims Share of Search Overview (December 2025)
//Best performer
airalo.com leads the market with
18.7%
share of search
//Top 3 Websites
combined command total of
45.5%
share of search
//Keyword Coverage
Ranges from 1 to 186 appearances
43
average per website
Share of Search Distribution for eSims in December 2025
Top 5 websites control 59.6% of the total share of search. The remaining 40.4% is distributed among 45 other websites.
airalo.com
simify.com
myvegantravels.com
reddit.com
simcorner.com
Other websites
Trending up in the top 50
Fastest Growing Share of Search eSims Websites in December 2025
| # | Website | Monthly Change |
|---|---|---|
| 30 |  breathingtravel.com | +16 |
| 36 |  virginaustralia.com | +9 |
| 34 |  gourmettraveller.com.au | +3 |
| 20 |  travel.vodafone.com | +2 |
| 24 |  bali.com | +2 |
Trending down in the top 50
Fastest Declining Share of Search eSims Websites in December 2025
| # | Website | Monthly Change |
|---|---|---|
| 39 |  en.wikipedia.org | -4 |
| 40 |  whistleout.com.au | -4 |
| 42 |  easysim.global | -4 |
| 43 |  travel.orange.com | -4 |
| 45 |  ozmobiles.com.au | -4 |
Top position changes for eSims in December 2025
breathingtravel.com: Climbed 16 positions to rank #30 globally.
virginaustralia.com: Moved up 9 positions to #36 globally.
gourmettraveller.com.au, travel.vodafone.com, bali.com: Gained 3, 2, 2 positions, respectively.
en.wikipedia.org: Dropped 4 positions to rank #39 globally.
whistleout.com.au: Moved down 4 positions to #40 globally.
easysim.global, travel.orange.com, ozmobiles.com.au: Lost 4, 4, 4 positions, respectively.
| # | Company | Share of Search | Monthly Change | Keywords Ranking |
|---|---|---|---|---|
| 1 | airalo.com | 18.7% | 0 | 186 |
| 2 | simify.com | 16.0% | 0 | 144 |
| 3 | myvegantravels.com | 10.8% | 0 | 71 |
| 4 | reddit.com | 10.5% | 0 | 164 |
| 5 | simcorner.com | 3.6% | +1 | 119 |
| 6 |  tokyocheapo.com | 3.3% | +1 | 17 |
| 7 |  saily.com | 3.3% | -2 | 67 |
| 8 |  travellikeanna.com | 2.9% | 0 | 46 |
| 9 |  techradar.com | 2.2% | 0 | 73 |
| 10 |  support.apple.com | 2.2% | 0 | 77 |
| 11 |  betterroaming.com | 1.9% | 0 | 26 |
| 12 |  globalstarlink.com.au | 1.6% | 0 | 42 |
| 13 |  zensim.com.au | 1.5% | +1 | 73 |
| 14 |  flightcentre.com.au | 1.4% | -1 | 41 |
| 15 |  telstra.com.au | 1.4% | 0 | 34 |
| 16 |  boost.com.au | 1.1% | 0 | 20 |
| 17 |  travelkon.com.au | 1.1% | +1 | 67 |
| 18 |  telsim.com.au | 1.1% | -1 | 29 |
| 19 |  esim.holafly.com | 1.0% | 0 | 84 |
| 20 | travel.vodafone.com | 1.0% | +2 | 35 |
| 21 |  finder.com.au | 0.9% | -1 | 21 |
| 22 |  youtube.com | 0.9% | -1 | 67 |
| 23 |  escapesim.com.au | 0.7% | 0 | 63 |
| 24 | bali.com | 0.7% | +2 | 9 |
| 25 |  getnomad.app | 0.7% | -1 | 63 |
| 26 |  mobal.com | 0.7% | +1 | 17 |
| 27 |  pointhacks.com.au | 0.6% | -2 | 31 |
| 28 |  belaroundtheworld.com | 0.6% | +1 | 25 |
| 29 |  cybernews.com | 0.6% | -1 | 52 |
| 30 | breathingtravel.com | 0.6% | +16 | 11 |
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