SEO Market Leaders: Supermarkets & Groceries

Last updated on June 30, 2025

Top 10 websites by Share of Search in October 2025.

This report is measured using the top 569 search queries for Supermarket Groceries .

coles.com.au

coles.com.au

27.3% ↑

woolworths.com.au

woolworths.com.au

24.7% ↓

iga.com.au

iga.com.au

9.6% ↓

aldi.com.au

aldi.com.au

8.9% ↓

news.com.au

news.com.au

4.3% ↓

harrisfarm.com.au

harrisfarm.com.au

1.7% ↑

drakes.com.au

drakes.com.au

1.6% ↓

thegoodgrocer.com.au

thegoodgrocer.com.au

1.3% ↓

lamanna.com.au

lamanna.com.au

1.2% ↓

colesgroup.com.au

colesgroup.com.au

1.0% ↑

Supermarket Groceries Share of Search Overview (October 2025)

  • Best performer: coles.com.au leads with a 27.3% share of search.

  • Top 3 Websites: Command 61.6% of total share of search.

  • Keyword Coverage: Ranges from 2 to 2415 appearances, averaging 409 per website.

  • 3% of search queries in the Supermarket Groceries report trigger AI Overview results. When weighted by search traffic, AI Overviews appear for 2% of total search volume.

Share of Search Distribution for Supermarket Groceries in October 2025

Top 5 websites control 74.8% of the total share of search. The remaining 25.2% is distributed among 45 other websites.

coles.com.au

coles.com.au

27.3%
woolworths.com.au

woolworths.com.au

24.7%
iga.com.au

iga.com.au

9.6%
aldi.com.au

aldi.com.au

8.9%
news.com.au

news.com.au

4.3%

Other websites

25.2%

Trending up in the top 50

Fastest Growing Share of Search Supermarket Groceries Websites in October 2025

#WebsiteMonthly Change
16
play.google.com

play.google.com

+8
13
apps.apple.com

apps.apple.com

+7
10
colesgroup.com.au

colesgroup.com.au

+4
24
youtube.com

youtube.com

+3
6
harrisfarm.com.au

harrisfarm.com.au

+1

Trending down in the top 50

Fastest Declining Share of Search Supermarket Groceries Websites in October 2025

#WebsiteMonthly Change
20
almanac.com

almanac.com

-3
21
yelp.com

yelp.com

-3
12
shop.app

shop.app

-2
14
lighthousecare.org.au

lighthousecare.org.au

-2
15
en.wikipedia.org

en.wikipedia.org

-2
  • play.google.com: Climbed 8 positions to rank #16 globally.

  • apps.apple.com: Moved up 7 positions to #13 globally.

  • colesgroup.com.au, youtube.com, harrisfarm.com.au: Gained 4, 3, 1 positions, respectively.

  • almanac.com: Dropped 3 positions to rank #20 globally.

  • yelp.com: Moved down 3 positions to #21 globally.

  • shop.app, lighthousecare.org.au, en.wikipedia.org: Lost 2, 2, 2 positions, respectively.

# Company Share of SearchMonthly ChangeKeywords Ranking
1
coles.com.au

coles.com.au

27.3%
0
2299
2
woolworths.com.au

woolworths.com.au

24.7%
0
2415
3
iga.com.au

iga.com.au

9.6%
0
1696
4
aldi.com.au

aldi.com.au

8.9%
0
930
5
news.com.au

news.com.au

4.3%
0
58
6
harrisfarm.com.au

harrisfarm.com.au

1.7%
+1
1332
7
drakes.com.au

drakes.com.au

1.6%
-1
541
8
thegoodgrocer.com.au

thegoodgrocer.com.au

1.3%
0
457
9
lamanna.com.au

lamanna.com.au

1.2%
0
161
10
colesgroup.com.au

colesgroup.com.au

1.0%
+4
51
11
reddit.com

reddit.com

1.0%
0
1014
12
shop.app

shop.app

1.0%
-2
18
13
apps.apple.com

apps.apple.com

1.0%
+7
230
14
lighthousecare.org.au

lighthousecare.org.au

0.9%
-2
746
15
en.wikipedia.org

en.wikipedia.org

0.8%
-2
470
16
play.google.com

play.google.com

0.7%
+8
207
17
ritchies.com.au

ritchies.com.au

0.7%
-2
315
18
store.steampowered.com

store.steampowered.com

0.7%
-2
37
19
choice.com.au

choice.com.au

0.6%
0
540
20
almanac.com

almanac.com

0.6%
-3
3
21
yelp.com

yelp.com

0.6%
-3
893
22
nqr.com.au

nqr.com.au

0.6%
0
509
23
9news.com.au

9news.com.au

0.6%
-2
176
24
youtube.com

youtube.com

0.5%
+3
286
25
au.news.yahoo.com

au.news.yahoo.com

0.5%
-2
16
26
qefoodstores.com.au

qefoodstores.com.au

0.5%
-1
237
27
greenssupermarket.com.au

greenssupermarket.com.au

0.4%
-1
90
28
asianpantry.com.au

asianpantry.com.au

0.4%
+1
395
29
crittercontrol.com

crittercontrol.com

0.4%
-1
5
30
yellowpages.com.au

yellowpages.com.au

0.4%
+1
918

*Websites can appear more than once for the same query.

FAQs about Share of Search Analysis in Australia for Mobile Users

What is the current share of search Supermarket Groceries leader in October 2025 for Mobile users in Australia?

Which is the top share of search trending Supermarket Groceries websites in Australia for Mobile users in October 2025?

Which is the fastest declining Supermarket Groceries website in Australia for Mobile users in October 2025?

What are the most significant changes in the Supermarket Groceries rankings for Australia in October 2025?

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