Top 10 websites by Share of Search in August 2025.
This report is measured using the top 84 search queries for Health Insurance.
Health Insurance Share of Search Overview (August 2025)
Best performer: comparethemarket.com.au leads with a 22.3% share of search.
Top 3 Websites: Command 59.0% of total share of search.
Keyword Coverage: Ranges from 4 to 228 appearances, averaging 59 per website.
Share of Search Distribution for Health Insurance in August 2025
Top 5 websites control 73.0% of the total share of search. The remaining 27.0% is distributed among 45 other websites.
comparethemarket.com.au
bupa.com.au
medibank.com.au
ahm.com.au
health.gov.au
Other websites
Trending up in the top 50
Fastest Growing Share of Search Health Insurance Websites in August 2025
| # | Website | Monthly Change |
|---|---|---|
| 25 |  teachershealth.com.au | +20 |
| 26 |  help.ahm.com.au | +17 |
| 37 |  guhealth.com.au | +11 |
| 33 |  phoenixhealthfund.com.au | +7 |
| 44 |  apia.com.au | +6 |
Trending down in the top 50
Fastest Declining Share of Search Health Insurance Websites in August 2025
| # | Website | Monthly Change |
|---|---|---|
| 46 |  485insurance.com.au | -17 |
| 47 |  nrma.com.au | -15 |
| 38 |  hciltd.com.au | -12 |
| 39 |  wise.com | -12 |
| 49 |  fastcover.com.au | -11 |
teachershealth.com.au: Climbed 20 positions to rank #25 globally.
help.ahm.com.au: Moved up 17 positions to #26 globally.
guhealth.com.au, phoenixhealthfund.com.au, apia.com.au: Gained 11, 7, 6 positions, respectively.
485insurance.com.au: Dropped 17 positions to rank #46 globally.
nrma.com.au: Moved down 15 positions to #47 globally.
hciltd.com.au, wise.com, fastcover.com.au: Lost 12, 12, 11 positions, respectively.
| # | Company | Share of Search | Monthly Change | Keywords Ranking |
|---|---|---|---|---|
| 1 | comparethemarket.com.au | 22.3% | +1 | 156 |
| 2 | bupa.com.au | 21.1% | -1 | 219 |
| 3 | medibank.com.au | 15.6% | 0 | 228 |
| 4 | ahm.com.au | 8.7% | 0 | 124 |
| 5 | health.gov.au | 5.3% | 0 | 129 |
| 6 |  hcf.com.au | 3.0% | 0 | 150 |
| 7 |  nib.com.au | 2.7% | 0 | 144 |
| 8 |  auspost.com.au | 1.8% | 0 | 21 |
| 9 |  canstar.com.au | 1.8% | +1 | 70 |
| 10 |  aami.com.au | 1.7% | -1 | 68 |
| 11 |  iselect.com.au | 1.5% | 0 | 100 |
| 12 |  insurance.qantas.com | 1.1% | +5 | 86 |
| 13 |  allianz.com.au | 1.1% | +1 | 41 |
| 14 |  hif.com.au | 0.9% | -2 | 72 |
| 15 |  privatehealth.gov.au | 0.8% | +3 | 84 |
| 16 |  gmhba.com.au | 0.7% | +3 | 95 |
| 17 |  1cover.com.au | 0.7% | -4 | 17 |
| 18 |  hbf.com.au | 0.6% | -2 | 92 |
| 19 |  frankhealthinsurance.com.au | 0.6% | -4 | 70 |
| 20 |  finder.com.au | 0.5% | 0 | 58 |
| 21 |  money.com.au | 0.5% | 0 | 12 |
| 22 |  australianunity.com.au | 0.5% | +1 | 89 |
| 23 |  peoplecare.com.au | 0.4% | -1 | 57 |
| 24 |  healthpartners.com.au | 0.4% | 0 | 71 |
| 25 | teachershealth.com.au | 0.4% | +20 | 37 |
| 26 | help.ahm.com.au | 0.4% | +17 | 18 |
| 27 |  scti.com.au | 0.3% | +1 | 14 |
| 28 |  commbank.com.au | 0.3% | -3 | 43 |
| 29 |  smartraveller.gov.au | 0.3% | +4 | 17 |
| 30 |  bupatravelinsurance.com.au | 0.3% | 0 | 6 |