Top 10 Health Insurance websites by Share of Search in December 2025.
This report is measured using the top 84 search queries for Health Insurance.
Health Insurance Share of Search Overview (December 2025)
//Best performer
bupa.com.au leads the market with
25.3%
share of search
//Top 3 Websites
combined command total of
54.8%
share of search
//Keyword Coverage
Ranges from 6 to 396 appearances
93
average per website
Share of Search Distribution for Health Insurance in December 2025
Top 5 websites control 71.8% of the total share of search. The remaining 28.2% is distributed among 45 other websites.
bupa.com.au
comparethemarket.com.au
medibank.com.au
ahm.com.au
health.gov.au
Other websites
Trending up in the top 50
Fastest Growing Share of Search Health Insurance Websites in December 2025
| # | Website | Monthly Change |
|---|---|---|
| 25 |  guhealth.com.au | +4 |
| 16 |  gmhba.com.au | +2 |
| 22 |  finder.com.au | +1 |
Trending down in the top 50
Fastest Declining Share of Search Health Insurance Websites in December 2025
| # | Website | Monthly Change |
|---|---|---|
| 39 |  aia.com.au | -3 |
| 17 |  hif.com.au | -1 |
| 18 |  privatehealth.gov.au | -1 |
| 23 |  hbf.com.au | -1 |
| 26 |  australianunity.com.au | -1 |
Top position changes for Health Insurance in December 2025
guhealth.com.au: Climbed 4 positions to rank #25 globally.
gmhba.com.au: Moved up 2 positions to #16 globally.
finder.com.au: Gained 1 positions, respectively.
aia.com.au: Dropped 3 positions to rank #39 globally.
hif.com.au: Moved down 1 positions to #17 globally.
privatehealth.gov.au, hbf.com.au, australianunity.com.au: Lost 1, 1, 1 positions, respectively.
| # | Company | Share of Search | Monthly Change | Keywords Ranking |
|---|---|---|---|---|
| 1 | bupa.com.au | 25.3% | 0 | 375 |
| 2 | comparethemarket.com.au | 15.0% | 0 | 250 |
| 3 | medibank.com.au | 14.5% | 0 | 396 |
| 4 | ahm.com.au | 9.1% | 0 | 224 |
| 5 | health.gov.au | 8.0% | 0 | 221 |
| 6 |  hcf.com.au | 3.4% | 0 | 256 |
| 7 |  nib.com.au | 3.1% | 0 | 248 |
| 8 |  iselect.com.au | 2.0% | 0 | 168 |
| 9 |  canstar.com.au | 1.9% | 0 | 119 |
| 10 |  auspost.com.au | 1.6% | 0 | 36 |
| 11 |  aami.com.au | 1.4% | 0 | 109 |
| 12 |  smartraveller.gov.au | 1.2% | 0 | 29 |
| 13 |  allianz.com.au | 1.1% | 0 | 74 |
| 14 |  insurance.qantas.com | 0.9% | 0 | 133 |
| 15 |  wise.com | 0.8% | 0 | 8 |
| 16 | gmhba.com.au | 0.8% | +2 | 148 |
| 17 | hif.com.au | 0.7% | -1 | 110 |
| 18 | privatehealth.gov.au | 0.7% | -1 | 134 |
| 19 |  teachershealth.com.au | 0.6% | 0 | 77 |
| 20 |  money.com.au | 0.6% | 0 | 24 |
| 21 |  allianzcare.com | 0.5% | 0 | 16 |
| 22 | finder.com.au | 0.5% | +1 | 79 |
| 23 | hbf.com.au | 0.5% | -1 | 136 |
| 24 |  1cover.com.au | 0.5% | 0 | 28 |
| 25 | guhealth.com.au | 0.4% | +4 | 57 |
| 26 | australianunity.com.au | 0.4% | -1 | 129 |
| 27 |  frankhealthinsurance.com.au | 0.4% | -1 | 96 |
| 28 |  healthpartners.com.au | 0.4% | -1 | 106 |
| 29 |  peoplecare.com.au | 0.4% | -1 | 81 |
| 30 |  commbank.com.au | 0.3% | 0 | 66 |
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