Top 10 websites by Share of Search in October 2025.
This report is measured using the top 84 search queries for Health Insurance.
Health Insurance Share of Search Overview (October 2025)
Best performer: bupa.com.au leads with a 23.8% share of search.
Top 3 Websites: Command 54.0% of total share of search.
Keyword Coverage: Ranges from 6 to 368 appearances, averaging 92 per website.
1% of search queries in the Health Insurance report trigger AI Overview results. When weighted by search traffic, AI Overviews appear for 0% of total search volume.
Share of Search Distribution for Health Insurance in October 2025
Top 5 websites control 70.7% of the total share of search. The remaining 29.3% is distributed among 45 other websites.
bupa.com.au
comparethemarket.com.au
medibank.com.au
ahm.com.au
health.gov.au
Other websites
Trending up in the top 50
Fastest Growing Share of Search Health Insurance Websites in October 2025
| # | Website | Monthly Change |
|---|---|---|
| 20 |  allianzcare.com Allianz | +14 |
| 9 |  canstar.com.au Canstar | +1 |
| 12 |  smartraveller.gov.au Smartraveller | +1 |
| 30 |  guhealth.com.au GU Health insurance | +1 |
Trending down in the top 50
Fastest Declining Share of Search Health Insurance Websites in October 2025
| # | Website | Monthly Change |
|---|---|---|
| 24 |  finder.com.au Finder | -3 |
| 25 |  australianunity.com.au Australian Unity | -3 |
| 28 |  peoplecare.com.au Peoplecare | -3 |
| 31 |  scti.com.au | -3 |
| 32 |  help.ahm.com.au Medibank | -3 |
allianzcare.com: Climbed 14 positions to rank #20 globally.
canstar.com.au: Moved up 1 positions to #9 globally.
smartraveller.gov.au, guhealth.com.au: Gained 1, 1 positions, respectively.
finder.com.au: Dropped 3 positions to rank #24 globally.
australianunity.com.au: Moved down 3 positions to #25 globally.
peoplecare.com.au, scti.com.au, help.ahm.com.au: Lost 3, 3, 3 positions, respectively.
| # | Company | Share of Search | Monthly Change | Keywords Ranking |
|---|---|---|---|---|
| 1 | bupa.com.au Bupa | 23.8% | 0 | 351 |
| 2 | comparethemarket.com.au Compare the Market AU | 15.8% | 0 | 231 |
| 3 | medibank.com.au Medibank | 14.4% | 0 | 368 |
| 4 | ahm.com.au Medibank | 8.7% | 0 | 201 |
| 5 | health.gov.au health | 8.0% | 0 | 203 |
| 6 |  hcf.com.au HCF | 3.1% | 0 | 238 |
| 7 |  nib.com.au Nib | 3.0% | 0 | 231 |
| 8 |  iselect.com.au iSelect | 2.0% | 0 | 160 |
| 9 | canstar.com.au Canstar | 1.9% | +1 | 116 |
| 10 |  auspost.com.au Australia Post | 1.7% | -1 | 35 |
| 11 |  aami.com.au Suncorp Group | 1.5% | 0 | 101 |
| 12 | smartraveller.gov.au Smartraveller | 1.3% | +1 | 27 |
| 13 |  allianz.com.au Allianz | 1.2% | -1 | 69 |
| 14 |  insurance.qantas.com Qantas | 1.0% | 0 | 133 |
| 15 |  wise.com Wise | 0.9% | 0 | 8 |
| 16 |  hif.com.au HIF | 0.8% | -1 | 111 |
| 17 |  privatehealth.gov.au PrivateHealth.gov.au | 0.8% | -1 | 130 |
| 18 |  gmhba.com.au gmhba-limited | 0.8% | -1 | 150 |
| 19 |  teachershealth.com.au Teachers Health | 0.7% | -1 | 77 |
| 20 | allianzcare.com Allianz | 0.6% | +14 | 16 |
| 21 |  hbf.com.au HBF Health Insurance | 0.6% | -2 | 135 |
| 22 |  1cover.com.au 1Cover | 0.6% | -2 | 26 |
| 23 |  money.com.au Money | 0.5% | 0 | 21 |
| 24 | finder.com.au Finder | 0.5% | -3 | 83 |
| 25 | australianunity.com.au Australian Unity | 0.4% | -3 | 130 |
| 26 |  frankhealthinsurance.com.au Frank Health Insurance | 0.4% | -2 | 101 |
| 27 |  healthpartners.com.au Health Partners | 0.4% | -1 | 111 |
| 28 | peoplecare.com.au Peoplecare | 0.4% | -3 | 87 |
| 29 |  commbank.com.au Commonwealth Bank | 0.3% | -2 | 69 |
| 30 | guhealth.com.au GU Health insurance | 0.3% | +1 | 53 |