SEO Market Leaders: Home Loans

Last updated on July 4, 2025

Top 10 websites by Share of Search in June 2025.

This report is measured using the top 624 search queries for Home Loans.

commbank.com.au

commbank.com.au

Commbank

rba.gov.au

rba.gov.au

Rba

mortgagechoice.com.au

mortgagechoice.com.au

REA Group

nab.com.au

nab.com.au

National Australia Bank

canstar.com.au

canstar.com.au

Canstar

asx.com.au

asx.com.au

ASX

realestate.com.au

realestate.com.au

realestate.com.au

tradingeconomics.com

tradingeconomics.com

Trading Economics

westpac.com.au

westpac.com.au

Westpac

qro.qld.gov.au

qro.qld.gov.au

Home Loans Share of Search Overview (June 2025)

  • Best performer: commbank.com.au leads with a 15.4% share of search.

  • Top 3 Websites: Command 35.4% of total share of search.

  • Keyword Coverage: Ranges from 2 to 757 appearances, averaging 208 per website.

Share of Search Distribution for Home Loans in June 2025

Top 5 websites control 47.9% of the total share of search. The remaining 52.1% is distributed among 45 other websites.

commbank.com.au

commbank.com.au

15.4%
rba.gov.au

rba.gov.au

10.2%
mortgagechoice.com.au

mortgagechoice.com.au

9.8%
nab.com.au

nab.com.au

7.3%
canstar.com.au

canstar.com.au

5.2%

Other websites

52.1%
# Company Share of SearchKeywords Ranking
1
commbank.com.au

commbank.com.au

Commbank

15.4%
757
2
rba.gov.au

rba.gov.au

Rba

10.2%
276
3
mortgagechoice.com.au

mortgagechoice.com.au

REA Group

9.8%
572
4
nab.com.au

nab.com.au

National Australia Bank

7.3%
631
5
canstar.com.au

canstar.com.au

Canstar

5.2%
615
6
asx.com.au

asx.com.au

ASX

4.8%
61
7
realestate.com.au

realestate.com.au

realestate.com.au

4.4%
411
8
tradingeconomics.com

tradingeconomics.com

Trading Economics

4.0%
117
9
westpac.com.au

westpac.com.au

Westpac

3.0%
531
10
qro.qld.gov.au

qro.qld.gov.au

2.9%
49
11
moneysmart.gov.au

moneysmart.gov.au

Moneysmart

2.3%
384
12
anz.com.au

anz.com.au

ANZ

2.2%
534
13
bendigobank.com.au

bendigobank.com.au

Bendigo Bank

1.7%
412
14
macquarie.com.au

macquarie.com.au

Macquarie

1.7%
474
15
money.com.au

money.com.au

Money

1.6%
370
16
ing.com.au

ing.com.au

ING

1.5%
399
17
en.wikipedia.org

en.wikipedia.org

Wikipedia

1.4%
133
18
qld.gov.au

qld.gov.au

1.4%
118
19
comparethemarket.com.au

comparethemarket.com.au

Compare the Market AU

1.3%
195
20
propertyvalue.com.au

propertyvalue.com.au

Propertyvalue.com.au

1.1%
4
21
au.finance.yahoo.com

au.finance.yahoo.com

Yahoo

1.1%
93
22
nimble.com.au

nimble.com.au

Nimble

0.9%
6
23
property.com.au

property.com.au

Property

0.9%
12
24
savings.com.au

savings.com.au

Savings.com.au

0.8%
322
25
news.com.au

news.com.au

news.com.au

0.8%
87
26
reddit.com

reddit.com

Reddit

0.7%
292
27
ato.gov.au

ato.gov.au

Australian Public Service

0.7%
117
28
domain.com.au

domain.com.au

Domain

0.7%
76
29
propertyinsights.nab.com.au

propertyinsights.nab.com.au

National Australia Bank

0.7%
3
30
abc.net.au

abc.net.au

ABC

0.7%
171

*Websites can appear more than once for the same query.

FAQs about Share of Search Analysis in Australia for Desktop Users

What is the current share of search Home Loans leader in June 2025 for Desktop users in Australia?

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