SEO Market Leaders: Income Protection

Last updated on July 8, 2025

Top 10 websites by Share of Search in September 2025.

This report is measured using the top 453 search queries for Income Protection.

moneysmart.gov.au

moneysmart.gov.au

29.9%

tal.com.au

tal.com.au

11.1% ↓

aami.com.au

aami.com.au

8.1% ↑

iselect.com.au

iselect.com.au

6.9% ↑

commbank.com.au

commbank.com.au

6.2% ↓

ato.gov.au

ato.gov.au

4.9% ↑

zurich.com.au

zurich.com.au

3.9% ↑

comparethemarket.com.au

comparethemarket.com.au

3.2% ↑

medibank.com.au

medibank.com.au

2.6% ↑

australiansuper.com

australiansuper.com

2.4% ↓

Income Protection Share of Search Overview (September 2025)

  • Best performer: moneysmart.gov.au leads with a 29.9% share of search.

  • Top 3 Websites: Command 49.0% of total share of search.

  • Keyword Coverage: Ranges from 61 to 1176 appearances, averaging 363 per website.

Share of Search Distribution for Income Protection in September 2025

Top 5 websites control 62.1% of the total share of search. The remaining 37.9% is distributed among 45 other websites.

moneysmart.gov.au

moneysmart.gov.au

29.9%
tal.com.au

tal.com.au

11.1%
aami.com.au

aami.com.au

8.1%
iselect.com.au

iselect.com.au

6.9%
commbank.com.au

commbank.com.au

6.2%

Other websites

37.9%

Trending up in the top 50

Fastest Growing Share of Search Income Protection Websites in September 2025

#WebsiteMonthly Change
15
aware.com.au

aware.com.au

+10
23
protect.net.au

protect.net.au

+8
26
resolutionlife.com.au

resolutionlife.com.au

+7
35
reddit.com

reddit.com

+4
41
ppsmutual.com.au

ppsmutual.com.au

+4

Trending down in the top 50

Fastest Declining Share of Search Income Protection Websites in September 2025

#WebsiteMonthly Change
48
coveraustralia.com.au

coveraustralia.com.au

-12
22
aspectuw.au

aspectuw.au

-5
49
firstsuper.com.au

firstsuper.com.au

-5
27
hcf.com.au

hcf.com.au

-4
33
metlife.com.au

metlife.com.au

-4
  • aware.com.au: Climbed 10 positions to rank #15 globally.

  • protect.net.au: Moved up 8 positions to #23 globally.

  • resolutionlife.com.au, reddit.com, ppsmutual.com.au: Gained 7, 4, 4 positions, respectively.

  • coveraustralia.com.au: Dropped 12 positions to rank #48 globally.

  • aspectuw.au: Moved down 5 positions to #22 globally.

  • firstsuper.com.au, hcf.com.au, metlife.com.au: Lost 5, 4, 4 positions, respectively.

# Company Share of SearchMonthly ChangeKeywords Ranking
1
moneysmart.gov.au

moneysmart.gov.au

29.9%
0
1176
2
tal.com.au

tal.com.au

11.1%
0
1009
3
aami.com.au

aami.com.au

8.1%
+2
548
4
iselect.com.au

iselect.com.au

6.9%
0
548
5
commbank.com.au

commbank.com.au

6.2%
-2
420
6
ato.gov.au

ato.gov.au

4.9%
0
739
7
zurich.com.au

zurich.com.au

3.9%
0
625
8
comparethemarket.com.au

comparethemarket.com.au

3.2%
0
676
9
medibank.com.au

medibank.com.au

2.6%
0
487
10
australiansuper.com

australiansuper.com

2.4%
0
579
11
canstar.com.au

canstar.com.au

2.3%
0
625
12
suncorp.com.au

suncorp.com.au

1.5%
0
538
13
realinsurance.com.au

realinsurance.com.au

1.4%
0
596
14
nobleoak.com.au

nobleoak.com.au

0.9%
+1
505
15
aware.com.au

aware.com.au

0.9%
+10
394
16
hostplus.com.au

hostplus.com.au

0.8%
-2
332
17
anz.com.au

anz.com.au

0.8%
-1
430
18
mlc.com.au

mlc.com.au

0.8%
+3
358
19
finder.com.au

finder.com.au

0.8%
-1
503
20
rest.com.au

rest.com.au

0.7%
0
297
21
australianretirementtrust.com.au

australianretirementtrust.com.au

0.7%
-2
467
22
aspectuw.au

aspectuw.au

0.7%
-5
418
23
protect.net.au

protect.net.au

0.6%
+8
148
24
onepath.com.au

onepath.com.au

0.5%
-2
335
25
lifebroker.com.au

lifebroker.com.au

0.5%
-1
411
26
resolutionlife.com.au

resolutionlife.com.au

0.5%
+7
145
27
hcf.com.au

hcf.com.au

0.5%
-4
280
28
budgetdirect.com.au

budgetdirect.com.au

0.5%
-2
281
29
afca.org.au

afca.org.au

0.4%
-2
213
30
insurancewatch.com.au

insurancewatch.com.au

0.4%
-2
390

*Websites can appear more than once for the same query.

FAQs about Share of Search Analysis in Australia for Desktop Users

What is the current share of search Income Protection leader in September 2025 for Desktop users in Australia?

Which is the top share of search trending Income Protection websites in Australia for Desktop users in September 2025?

Which is the fastest declining Income Protection website in Australia for Desktop users in September 2025?

What are the most significant changes in the Income Protection rankings for Australia in September 2025?

Marketing Pty Ltd t/a Ecommerce.com.au - Australia - All Rights Reserved © 2025