Top 10 Income Protection websites by Share of Search in November 2025.
This report is measured using the top 453 search queries for Income Protection.
Income Protection Share of Search Overview (November 2025)
//Best performer
moneysmart.gov.au leads the market with
30.0%
share of search
//Top 3 Websites
combined command total of
49.0%
share of search
//Keyword Coverage
Ranges from 68 to 1295 appearances
386
average per website
Share of Search Distribution for Income Protection in November 2025
Top 5 websites control 61.9% of the total share of search. The remaining 38.1% is distributed among 45 other websites.
moneysmart.gov.au
tal.com.au
aami.com.au
iselect.com.au
commbank.com.au
Other websites
Trending up in the top 50
Fastest Growing Share of Search Income Protection Websites in November 2025
| # | Website | Monthly Change |
|---|---|---|
| 17 |  protect.net.au | +6 |
| 16 |  rest.com.au | +3 |
| 27 |  afca.org.au | +2 |
| 42 |  morganinsurancebrokers.com.au | +2 |
| 9 |  australiansuper.com | +1 |
Trending down in the top 50
Fastest Declining Share of Search Income Protection Websites in November 2025
| # | Website | Monthly Change |
|---|---|---|
| 18 |  finder.com.au | -2 |
| 19 |  hostplus.com.au | -2 |
| 20 |  mlc.com.au | -2 |
| 29 |  hcf.com.au | -2 |
| 10 |  medibank.com.au | -1 |
Top position changes for Income Protection in November 2025
protect.net.au: Climbed 6 positions to rank #17 globally.
rest.com.au: Moved up 3 positions to #16 globally.
afca.org.au, morganinsurancebrokers.com.au, australiansuper.com: Gained 2, 2, 1 positions, respectively.
finder.com.au: Dropped 2 positions to rank #18 globally.
hostplus.com.au: Moved down 2 positions to #19 globally.
mlc.com.au, hcf.com.au, medibank.com.au: Lost 2, 2, 1 positions, respectively.
| # | Company | Share of Search | Monthly Change | Keywords Ranking |
|---|---|---|---|---|
| 1 | moneysmart.gov.au | 30.0% | 0 | 1295 |
| 2 | tal.com.au | 10.9% | 0 | 1132 |
| 3 | aami.com.au | 8.1% | 0 | 589 |
| 4 | iselect.com.au | 6.8% | 0 | 586 |
| 5 | commbank.com.au | 6.1% | 0 | 441 |
| 6 |  ato.gov.au | 5.0% | 0 | 813 |
| 7 |  zurich.com.au | 3.9% | 0 | 670 |
| 8 |  comparethemarket.com.au | 3.1% | 0 | 736 |
| 9 | australiansuper.com | 2.6% | +1 | 619 |
| 10 | medibank.com.au | 2.5% | -1 | 527 |
| 11 |  canstar.com.au | 2.3% | 0 | 671 |
| 12 |  suncorp.com.au | 1.5% | 0 | 581 |
| 13 |  realinsurance.com.au | 1.3% | 0 | 638 |
| 14 |  nobleoak.com.au | 0.9% | 0 | 536 |
| 15 |  aware.com.au | 0.9% | 0 | 417 |
| 16 | rest.com.au | 0.9% | +3 | 332 |
| 17 | protect.net.au | 0.8% | +6 | 156 |
| 18 | finder.com.au | 0.8% | -2 | 523 |
| 19 | hostplus.com.au | 0.8% | -2 | 331 |
| 20 | mlc.com.au | 0.8% | -2 | 372 |
| 21 |  anz.com.au | 0.7% | -1 | 451 |
| 22 |  australianretirementtrust.com.au | 0.7% | -1 | 479 |
| 23 |  aspectuw.au | 0.6% | -1 | 441 |
| 24 |  lifebroker.com.au | 0.5% | 0 | 423 |
| 25 |  onepath.com.au | 0.5% | 0 | 336 |
| 26 |  resolutionlife.com.au | 0.5% | 0 | 157 |
| 27 | afca.org.au | 0.5% | +2 | 230 |
| 28 |  budgetdirect.com.au | 0.4% | 0 | 291 |
| 29 | hcf.com.au | 0.4% | -2 | 274 |
| 30 |  insurancewatch.com.au | 0.4% | 0 | 403 |
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