Top 10 websites by Share of Search in October 2025.
This report is measured using the top 453 search queries for Income Protection.
Income Protection Share of Search Overview (October 2025)
Best performer: moneysmart.gov.au leads with a 29.9% share of search.
Top 3 Websites: Command 48.8% of total share of search.
Keyword Coverage: Ranges from 64 to 1235 appearances, averaging 371 per website.
7% of search queries in the Income Protection report trigger AI Overview results. When weighted by search traffic, AI Overviews appear for 2% of total search volume.
Share of Search Distribution for Income Protection in October 2025
Top 5 websites control 62.0% of the total share of search. The remaining 38.0% is distributed among 45 other websites.
moneysmart.gov.au
tal.com.au
aami.com.au
iselect.com.au
commbank.com.au
Other websites
Trending up in the top 50
Fastest Growing Share of Search Income Protection Websites in October 2025
| # | Website | Monthly Change |
|---|---|---|
| 16 |  finder.com.au Finder | +3 |
| 31 |  mauriceblackburn.com.au | +3 |
| 41 |  cbussuper.com.au | +2 |
| 19 |  rest.com.au | +1 |
| 24 |  lifebroker.com.au | +1 |
Trending down in the top 50
Fastest Declining Share of Search Income Protection Websites in October 2025
| # | Website | Monthly Change |
|---|---|---|
| 20 |  anz.com.au ANZ | -3 |
| 17 |  hostplus.com.au | -1 |
| 25 |  onepath.com.au | -1 |
| 32 |  choosi.com.au Choosi | -1 |
| 33 |  avant.org.au | -1 |
finder.com.au: Climbed 3 positions to rank #16 globally.
mauriceblackburn.com.au: Moved up 3 positions to #31 globally.
cbussuper.com.au, rest.com.au, lifebroker.com.au: Gained 2, 1, 1 positions, respectively.
anz.com.au: Dropped 3 positions to rank #20 globally.
hostplus.com.au: Moved down 1 positions to #17 globally.
onepath.com.au, choosi.com.au, avant.org.au: Lost 1, 1, 1 positions, respectively.
| # | Company | Share of Search | Monthly Change | Keywords Ranking |
|---|---|---|---|---|
| 1 | moneysmart.gov.au Moneysmart | 29.9% | 0 | 1235 |
| 2 | tal.com.au TAL | 11.0% | 0 | 1063 |
| 3 | aami.com.au Suncorp Group | 7.9% | 0 | 563 |
| 4 | iselect.com.au iSelect | 7.0% | 0 | 558 |
| 5 | commbank.com.au Commonwealth Bank | 6.2% | 0 | 422 |
| 6 |  ato.gov.au | 4.9% | 0 | 770 |
| 7 |  zurich.com.au Zurich | 3.9% | 0 | 640 |
| 8 |  comparethemarket.com.au Compare the Market AU | 3.2% | 0 | 700 |
| 9 |  medibank.com.au Medibank | 2.6% | 0 | 508 |
| 10 |  australiansuper.com | 2.5% | 0 | 598 |
| 11 |  canstar.com.au Canstar | 2.3% | 0 | 644 |
| 12 |  suncorp.com.au Suncorp | 1.5% | 0 | 564 |
| 13 |  realinsurance.com.au Real Insurance | 1.4% | 0 | 613 |
| 14 |  nobleoak.com.au Westpac | 0.9% | 0 | 514 |
| 15 |  aware.com.au | 0.9% | 0 | 404 |
| 16 | finder.com.au Finder | 0.8% | +3 | 508 |
| 17 | hostplus.com.au | 0.8% | -1 | 322 |
| 18 |  mlc.com.au | 0.8% | 0 | 356 |
| 19 | rest.com.au | 0.7% | +1 | 305 |
| 20 | anz.com.au ANZ | 0.7% | -3 | 436 |
| 21 |  australianretirementtrust.com.au ART | 0.7% | 0 | 467 |
| 22 |  aspectuw.au | 0.7% | 0 | 427 |
| 23 |  protect.net.au | 0.6% | 0 | 150 |
| 24 | lifebroker.com.au | 0.5% | +1 | 408 |
| 25 | onepath.com.au | 0.5% | -1 | 336 |
| 26 |  resolutionlife.com.au | 0.5% | 0 | 149 |
| 27 |  hcf.com.au HCF | 0.5% | 0 | 270 |
| 28 |  budgetdirect.com.au Auto & General | 0.5% | 0 | 284 |
| 29 |  afca.org.au | 0.4% | 0 | 218 |
| 30 |  insurancewatch.com.au Insurance Watch Australia | 0.4% | 0 | 401 |