Top 10 websites by Share of Search in August 2025.
This report is measured using the top 453 search queries for Income Protection.
Income Protection Share of Search Overview (August 2025)
Best performer: moneysmart.gov.au leads with a 29.9% share of search.
Top 3 Websites: Command 49.7% of total share of search.
Keyword Coverage: Ranges from 27 to 777 appearances, averaging 243 per website.
Share of Search Distribution for Income Protection in August 2025
Top 5 websites control 62.9% of the total share of search. The remaining 37.1% is distributed among 45 other websites.
moneysmart.gov.au
tal.com.au
commbank.com.au
iselect.com.au
aami.com.au
Other websites
Trending up in the top 50
Fastest Growing Share of Search Income Protection Websites in August 2025
| # | Website | Monthly Change |
|---|---|---|
| 37 |  qsuper.qld.gov.au | +12 |
| 21 |  mlc.com.au | +10 |
| 39 |  reddit.com | +7 |
| 19 |  australianretirementtrust.com.au | +6 |
| 7 |  zurich.com.au | +4 |
Trending down in the top 50
Fastest Declining Share of Search Income Protection Websites in August 2025
| # | Website | Monthly Change |
|---|---|---|
| 44 |  firstsuper.com.au | -12 |
| 46 |  virginmoney.com.au | -7 |
| 48 |  citizensadvice.org.uk | -7 |
| 24 |  lifebroker.com.au | -6 |
| 28 |  insurancewatch.com.au | -5 |
qsuper.qld.gov.au: Climbed 12 positions to rank #37 globally.
mlc.com.au: Moved up 10 positions to #21 globally.
reddit.com, australianretirementtrust.com.au, zurich.com.au: Gained 7, 6, 4 positions, respectively.
firstsuper.com.au: Dropped 12 positions to rank #44 globally.
virginmoney.com.au: Moved down 7 positions to #46 globally.
citizensadvice.org.uk, lifebroker.com.au, insurancewatch.com.au: Lost 7, 6, 5 positions, respectively.
| # | Company | Share of Search | Monthly Change | Keywords Ranking |
|---|---|---|---|---|
| 1 | moneysmart.gov.au | 29.9% | 0 | 777 |
| 2 | tal.com.au | 12.9% | 0 | 671 |
| 3 | commbank.com.au | 6.9% | 0 | 279 |
| 4 | iselect.com.au | 6.9% | 0 | 351 |
| 5 | aami.com.au | 6.3% | +1 | 357 |
| 6 |  ato.gov.au | 4.8% | -1 | 501 |
| 7 | zurich.com.au | 3.4% | +4 | 403 |
| 8 |  comparethemarket.com.au | 3.1% | -1 | 460 |
| 9 |  medibank.com.au | 2.5% | -1 | 323 |
| 10 |  australiansuper.com | 2.5% | -1 | 368 |
| 11 |  canstar.com.au | 2.3% | -1 | 438 |
| 12 |  suncorp.com.au | 1.4% | +1 | 362 |
| 13 |  realinsurance.com.au | 1.4% | +2 | 390 |
| 14 |  hostplus.com.au | 1.1% | -2 | 241 |
| 15 |  nobleoak.com.au | 1.0% | -1 | 344 |
| 16 |  anz.com.au | 0.8% | +1 | 283 |
| 17 |  aspectuw.au | 0.8% | -1 | 282 |
| 18 |  finder.com.au | 0.7% | +1 | 339 |
| 19 | australianretirementtrust.com.au | 0.7% | +6 | 311 |
| 20 |  rest.com.au | 0.7% | +1 | 202 |
| 21 | mlc.com.au | 0.6% | +10 | 234 |
| 22 |  onepath.com.au | 0.6% | 0 | 250 |
| 23 |  hcf.com.au | 0.6% | -3 | 205 |
| 24 | lifebroker.com.au | 0.6% | -6 | 291 |
| 25 |  aware.com.au | 0.5% | +1 | 240 |
| 26 |  budgetdirect.com.au | 0.5% | -2 | 187 |
| 27 |  afca.org.au | 0.5% | +3 | 133 |
| 28 | insurancewatch.com.au | 0.5% | -5 | 286 |
| 29 |  metlife.com.au | 0.4% | -1 | 150 |
| 30 |  mauriceblackburn.com.au | 0.4% | -1 | 175 |