Top 10 Income Protection websites by Share of Search in October 2025.
This report is measured using the top 453 search queries for Income Protection.
Income Protection Share of Search Overview (October 2025)
//Best performer
moneysmart.gov.au leads the market with
29.9%
share of search
//Top 3 Websites
combined command total of
48.8%
share of search
//Keyword Coverage
Ranges from 64 to 1235 appearances
371
average per website
Share of Search Distribution for Income Protection in October 2025
Top 5 websites control 62.0% of the total share of search. The remaining 38.0% is distributed among 45 other websites.
moneysmart.gov.au
tal.com.au
aami.com.au
iselect.com.au
commbank.com.au
Other websites
Trending up in the top 50
Fastest Growing Share of Search Income Protection Websites in October 2025
| # | Website | Monthly Change |
|---|---|---|
| 16 |  finder.com.au Finder | +3 |
| 31 |  mauriceblackburn.com.au | +3 |
| 41 |  cbussuper.com.au | +2 |
| 19 |  rest.com.au | +1 |
| 24 |  lifebroker.com.au | +1 |
Trending down in the top 50
Fastest Declining Share of Search Income Protection Websites in October 2025
| # | Website | Monthly Change |
|---|---|---|
| 20 |  anz.com.au ANZ | -3 |
| 17 |  hostplus.com.au | -1 |
| 25 |  onepath.com.au | -1 |
| 32 |  choosi.com.au Choosi | -1 |
| 33 |  avant.org.au | -1 |
Top position changes for Income Protection in October 2025
finder.com.au: Climbed 3 positions to rank #16 globally.
mauriceblackburn.com.au: Moved up 3 positions to #31 globally.
cbussuper.com.au, rest.com.au, lifebroker.com.au: Gained 2, 1, 1 positions, respectively.
anz.com.au: Dropped 3 positions to rank #20 globally.
hostplus.com.au: Moved down 1 positions to #17 globally.
onepath.com.au, choosi.com.au, avant.org.au: Lost 1, 1, 1 positions, respectively.
| # | Company | Share of Search | Monthly Change | Keywords Ranking |
|---|---|---|---|---|
| 1 | moneysmart.gov.au Moneysmart | 29.9% | 0 | 1235 |
| 2 | tal.com.au TAL | 11.0% | 0 | 1063 |
| 3 | aami.com.au Suncorp Group | 7.9% | 0 | 563 |
| 4 | iselect.com.au iSelect | 7.0% | 0 | 558 |
| 5 | commbank.com.au Commonwealth Bank | 6.2% | 0 | 422 |
| 6 |  ato.gov.au | 4.9% | 0 | 770 |
| 7 |  zurich.com.au Zurich | 3.9% | 0 | 640 |
| 8 |  comparethemarket.com.au Compare the Market AU | 3.2% | 0 | 700 |
| 9 |  medibank.com.au Medibank | 2.6% | 0 | 508 |
| 10 |  australiansuper.com | 2.5% | 0 | 598 |
| 11 |  canstar.com.au Canstar | 2.3% | 0 | 644 |
| 12 |  suncorp.com.au Suncorp | 1.5% | 0 | 564 |
| 13 |  realinsurance.com.au Real Insurance | 1.4% | 0 | 613 |
| 14 |  nobleoak.com.au Westpac | 0.9% | 0 | 514 |
| 15 |  aware.com.au | 0.9% | 0 | 404 |
| 16 | finder.com.au Finder | 0.8% | +3 | 508 |
| 17 | hostplus.com.au | 0.8% | -1 | 322 |
| 18 |  mlc.com.au | 0.8% | 0 | 356 |
| 19 | rest.com.au | 0.7% | +1 | 305 |
| 20 | anz.com.au ANZ | 0.7% | -3 | 436 |
| 21 |  australianretirementtrust.com.au ART | 0.7% | 0 | 467 |
| 22 |  aspectuw.au | 0.7% | 0 | 427 |
| 23 |  protect.net.au | 0.6% | 0 | 150 |
| 24 | lifebroker.com.au | 0.5% | +1 | 408 |
| 25 | onepath.com.au | 0.5% | -1 | 336 |
| 26 |  resolutionlife.com.au | 0.5% | 0 | 149 |
| 27 |  hcf.com.au HCF | 0.5% | 0 | 270 |
| 28 |  budgetdirect.com.au Auto & General | 0.5% | 0 | 284 |
| 29 |  afca.org.au | 0.4% | 0 | 218 |
| 30 |  insurancewatch.com.au Insurance Watch Australia | 0.4% | 0 | 401 |
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