Top 10 websites by Share of Search in August 2025.
This report is measured using the top 333 search queries for Jewellery.
Jewellery Share of Search Overview (August 2025)
Best performer: prouds.com.au leads with a 19.6% share of search.
Top 3 Websites: Command 45.2% of total share of search.
Keyword Coverage: Ranges from 3 to 861 appearances, averaging 167 per website.
Share of Search Distribution for Jewellery in August 2025
Top 5 websites control 62.5% of the total share of search. The remaining 37.5% is distributed among 45 other websites.
prouds.com.au
michaelhill.com.au
bycharlotte.com.au
lovisa.com.au
zamels.com.au
Other websites
Trending up in the top 50
Fastest Growing Share of Search Jewellery Websites in August 2025
| # | Website | Monthly Change |
|---|---|---|
| 27 |  swarovski.com | +22 |
| 18 |  zafino.com.au | +19 |
| 14 |  stores.pandora.net | +11 |
| 19 |  omjewellers.com.au | +11 |
| 9 |  anguscoote.com.au | +10 |
Trending down in the top 50
Fastest Declining Share of Search Jewellery Websites in August 2025
| # | Website | Monthly Change |
|---|---|---|
| 39 |  harliandharpa.com | -16 |
| 31 |  cerrone.com.au | -15 |
| 46 |  grahams.com.au | -14 |
| 30 |  alanamariajewellery.com | -13 |
| 38 |  hardybrothers.com.au | -12 |
swarovski.com: Climbed 22 positions to rank #27 globally.
zafino.com.au: Moved up 19 positions to #18 globally.
stores.pandora.net, omjewellers.com.au, anguscoote.com.au: Gained 11, 11, 10 positions, respectively.
harliandharpa.com: Dropped 16 positions to rank #39 globally.
cerrone.com.au: Moved down 15 positions to #31 globally.
grahams.com.au, alanamariajewellery.com, hardybrothers.com.au: Lost 14, 13, 12 positions, respectively.
| # | Company | Share of Search | Monthly Change | Keywords Ranking |
|---|---|---|---|---|
| 1 | prouds.com.au | 19.6% | +1 | 455 |
| 2 | michaelhill.com.au | 13.0% | -1 | 861 |
| 3 | bycharlotte.com.au | 12.6% | +1 | 341 |
| 4 | lovisa.com.au | 9.5% | -1 | 522 |
| 5 | zamels.com.au | 7.8% | 0 | 245 |
| 6 |  tiffany.com.au | 5.7% | 0 | 317 |
| 7 |  goldmark.com.au | 4.1% | +1 | 398 |
| 8 |  bevilles.com.au | 3.1% | +1 | 461 |
| 9 | anguscoote.com.au | 2.9% | +10 | 186 |
| 10 |  wallacebishop.com.au | 2.4% | +1 | 335 |
| 11 |  sarahandsebastian.com | 2.4% | -4 | 297 |
| 12 |  hoskings.com.au | 2.0% | +1 | 184 |
| 13 |  shiels.com.au | 1.9% | -1 | 516 |
| 14 | stores.pandora.net | 1.1% | +11 | 68 |
| 15 |  mazzucchellis.com.au | 1.1% | -5 | 133 |
| 16 |  francesca.com.au | 0.8% | +2 | 231 |
| 17 |  au.kirstinash.com | 0.8% | -2 | 131 |
| 18 | zafino.com.au | 0.7% | +19 | 110 |
| 19 | omjewellers.com.au | 0.7% | +11 | 113 |
| 20 |  gregoryjewellers.com.au | 0.6% | -6 | 183 |
| 21 |  saintvalentinejewellery.com | 0.5% | 0 | 67 |
| 22 |  antonjewellery.com | 0.4% | +5 | 109 |
| 23 |  colettehayman.com.au | 0.4% | -3 | 159 |
| 24 |  skinkandy.com | 0.4% | -2 | 8 |
| 25 |  georgjensen.com | 0.4% | 0 | 27 |
| 26 |  simoncurwood.com.au | 0.4% | +3 | 155 |
| 27 | swarovski.com | 0.3% | +22 | 59 |
| 28 |  templeofthesun.com.au | 0.3% | 0 | 34 |
| 29 |  en.wikipedia.org | 0.3% | -8 | 23 |
| 30 | alanamariajewellery.com | 0.3% | -13 | 126 |