Top 10 Jewellery websites by Share of Search in December 2025.
This report is measured using the top 333 search queries for Jewellery.
Jewellery Share of Search Overview (December 2025)
//Best performer
prouds.com.au leads the market with
21.9%
share of search
//Top 3 Websites
combined command total of
44.4%
share of search
//Keyword Coverage
Ranges from 8 to 1521 appearances
277
average per website
Share of Search Distribution for Jewellery in December 2025
Top 5 websites control 61.4% of the total share of search. The remaining 38.6% is distributed among 45 other websites.
prouds.com.au
bycharlotte.com.au
michaelhill.com.au
lovisa.com.au
zamels.com.au
Other websites
Trending up in the top 50
Fastest Growing Share of Search Jewellery Websites in December 2025
| # | Website | Monthly Change |
|---|---|---|
| 29 |  alanamariajewellery.com | +10 |
| 15 |  francesca.com.au | +2 |
| 20 |  omjewellers.com.au | +1 |
| 27 |  saintvalentinejewellery.com | +1 |
| 48 |  dubaijewellers.com.au | +1 |
Trending down in the top 50
Fastest Declining Share of Search Jewellery Websites in December 2025
| # | Website | Monthly Change |
|---|---|---|
| 50 |  grahams.com.au | -3 |
| 33 |  secrets-shhh.com.au | -2 |
| 36 |  cerrone.com.au | -2 |
| 37 |  mejuri.com | -2 |
| 38 |  kalyanjewellers.net | -2 |
Top position changes for Jewellery in December 2025
alanamariajewellery.com: Climbed 10 positions to rank #29 globally.
francesca.com.au: Moved up 2 positions to #15 globally.
omjewellers.com.au, saintvalentinejewellery.com, dubaijewellers.com.au: Gained 1, 1, 1 positions, respectively.
grahams.com.au: Dropped 3 positions to rank #50 globally.
secrets-shhh.com.au: Moved down 2 positions to #33 globally.
cerrone.com.au, mejuri.com, kalyanjewellers.net: Lost 2, 2, 2 positions, respectively.
| # | Company | Share of Search | Monthly Change | Keywords Ranking |
|---|---|---|---|---|
| 1 | prouds.com.au | 21.9% | 0 | 762 |
| 2 | bycharlotte.com.au | 11.8% | 0 | 624 |
| 3 | michaelhill.com.au | 10.8% | 0 | 1521 |
| 4 | lovisa.com.au | 8.9% | 0 | 898 |
| 5 | zamels.com.au | 8.1% | 0 | 393 |
| 6 |  goldmark.com.au | 5.2% | 0 | 678 |
| 7 |  tiffany.com.au | 4.8% | 0 | 558 |
| 8 |  anguscoote.com.au | 4.5% | 0 | 342 |
| 9 |  wallacebishop.com.au | 3.2% | 0 | 560 |
| 10 |  bevilles.com.au | 2.6% | 0 | 738 |
| 11 |  hoskings.com.au | 2.3% | 0 | 323 |
| 12 |  shiels.com.au | 2.0% | 0 | 854 |
| 13 |  sarahandsebastian.com | 1.4% | 0 | 409 |
| 14 |  stores.pandora.net | 1.3% | 0 | 107 |
| 15 | francesca.com.au | 0.9% | +2 | 381 |
| 16 |  armsofeve.com | 0.8% | -1 | 80 |
| 17 |  mazzucchellis.com.au | 0.7% | -1 | 183 |
| 18 |  zafino.com.au | 0.6% | 0 | 180 |
| 19 |  au.kirstinash.com | 0.6% | 0 | 226 |
| 20 | omjewellers.com.au | 0.5% | +1 | 178 |
| 21 |  gregoryjewellers.com.au | 0.5% | -1 | 257 |
| 22 |  skinkandy.com | 0.4% | 0 | 15 |
| 23 |  simoncurwood.com.au | 0.3% | 0 | 267 |
| 24 |  antonjewellery.com | 0.3% | 0 | 195 |
| 25 |  georgjensen.com | 0.3% | 0 | 47 |
| 26 |  m.mimco.com.au | 0.3% | 0 | 231 |
| 27 | saintvalentinejewellery.com | 0.3% | +1 | 68 |
| 28 |  adorne.com.au | 0.3% | -1 | 80 |
| 29 | alanamariajewellery.com | 0.3% | +10 | 187 |
| 30 |  colettehayman.com.au | 0.3% | -1 | 200 |
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