Top 10 websites by Share of Search in September 2025.
This report is measured using the top 333 search queries for Jewellery.
Jewellery Share of Search Overview (September 2025)
Best performer: prouds.com.au leads with a 20.9% share of search.
Top 3 Websites: Command 44.4% of total share of search.
Keyword Coverage: Ranges from 11 to 1384 appearances, averaging 249 per website.
Share of Search Distribution for Jewellery in September 2025
Top 5 websites control 61.3% of the total share of search. The remaining 38.7% is distributed among 45 other websites.
prouds.com.au
bycharlotte.com.au
michaelhill.com.au
lovisa.com.au
zamels.com.au
Other websites
Trending up in the top 50
Fastest Growing Share of Search Jewellery Websites in September 2025
| # | Website | Monthly Change |
|---|---|---|
| 26 |  adorne.com.au | +19 |
| 22 |  georgjensen.com | +3 |
| 23 |  simoncurwood.com.au | +3 |
| 34 |  kalyanjewellers.net | +3 |
| 32 |  secrets-shhh.com.au | +2 |
Trending down in the top 50
Fastest Declining Share of Search Jewellery Websites in September 2025
| # | Website | Monthly Change |
|---|---|---|
| 42 |  mocha.com.au | -10 |
| 47 |  hardybrothers.com.au | -9 |
| 37 |  en.wikipedia.org | -8 |
| 44 |  mezi.com.au | -8 |
| 28 |  saintvalentinejewellery.com | -7 |
adorne.com.au: Climbed 19 positions to rank #26 globally.
georgjensen.com: Moved up 3 positions to #22 globally.
simoncurwood.com.au, kalyanjewellers.net, secrets-shhh.com.au: Gained 3, 3, 2 positions, respectively.
mocha.com.au: Dropped 10 positions to rank #42 globally.
hardybrothers.com.au: Moved down 9 positions to #47 globally.
en.wikipedia.org, mezi.com.au, saintvalentinejewellery.com: Lost 8, 8, 7 positions, respectively.
| # | Company | Share of Search | Monthly Change | Keywords Ranking |
|---|---|---|---|---|
| 1 | prouds.com.au | 20.9% | 0 | 674 |
| 2 | bycharlotte.com.au | 12.7% | +1 | 535 |
| 3 | michaelhill.com.au | 10.8% | -1 | 1384 |
| 4 | lovisa.com.au | 9.3% | 0 | 793 |
| 5 | zamels.com.au | 7.6% | 0 | 364 |
| 6 |  tiffany.com.au | 5.4% | 0 | 505 |
| 7 |  goldmark.com.au | 4.9% | 0 | 598 |
| 8 |  anguscoote.com.au | 3.8% | +1 | 308 |
| 9 |  wallacebishop.com.au | 2.8% | +1 | 502 |
| 10 |  bevilles.com.au | 2.6% | -2 | 665 |
| 11 |  hoskings.com.au | 2.1% | +1 | 275 |
| 12 |  shiels.com.au | 2.0% | +1 | 781 |
| 13 |  sarahandsebastian.com | 1.7% | -2 | 394 |
| 14 |  stores.pandora.net | 1.3% | 0 | 106 |
| 15 |  armsofeve.com | 1.0% | 0 | 71 |
| 16 |  mazzucchellis.com.au | 0.8% | -1 | 171 |
| 17 |  francesca.com.au | 0.7% | -1 | 333 |
| 18 |  au.kirstinash.com | 0.6% | -1 | 190 |
| 19 |  zafino.com.au | 0.6% | -1 | 158 |
| 20 |  omjewellers.com.au | 0.5% | -1 | 167 |
| 21 |  gregoryjewellers.com.au | 0.5% | -1 | 240 |
| 22 | georgjensen.com | 0.4% | +3 | 45 |
| 23 | simoncurwood.com.au | 0.4% | +3 | 256 |
| 24 |  skinkandy.com | 0.4% | 0 | 13 |
| 25 |  m.mimco.com.au | 0.4% | 0 | 206 |
| 26 | adorne.com.au | 0.4% | +19 | 74 |
| 27 |  antonjewellery.com | 0.4% | -5 | 185 |
| 28 | saintvalentinejewellery.com | 0.3% | -7 | 67 |
| 29 |  colettehayman.com.au | 0.3% | -6 | 199 |
| 30 |  s-kin.com.au | 0.3% | 0 | 124 |