Top 10 websites by Share of Search in September 2025.
This report is measured using the top 891 search queries for Kids & Babies.
Kids & Babies Share of Search Overview (September 2025)
Best performer: www2.hm.com leads with a 8.7% share of search.
Top 3 Websites: Command 23.2% of total share of search.
Keyword Coverage: Ranges from 11 to 1154 appearances, averaging 337 per website.
Share of Search Distribution for Kids & Babies in September 2025
Top 5 websites control 33.2% of the total share of search. The remaining 66.8% is distributed among 45 other websites.
www2.hm.com
babybunting.com.au
ergopouch.com.au
purebaby.com.au
lovetodream.com.au
Other websites
Trending up in the top 50
Fastest Growing Share of Search Kids & Babies Websites in September 2025
| # | Website | Monthly Change |
|---|---|---|
| 26 |  snugglehunnykids.com.au | +16 |
| 35 |  wilsonandfrenchy.com.au | +14 |
| 34 |  thememo.com.au | +12 |
| 24 |  ouibabe.com | +7 |
| 32 |  uniqlo.com | +7 |
Trending down in the top 50
Fastest Declining Share of Search Kids & Babies Websites in September 2025
| # | Website | Monthly Change |
|---|---|---|
| 41 |  speedo.com.au | -22 |
| 43 |  babybjorn.com.au | -10 |
| 44 |  shoewarehouse.com.au | -8 |
| 45 |  amazon.com.au | -8 |
| 23 |  portier.com.au | -6 |
snugglehunnykids.com.au: Climbed 16 positions to rank #26 globally.
wilsonandfrenchy.com.au: Moved up 14 positions to #35 globally.
thememo.com.au, ouibabe.com, uniqlo.com: Gained 12, 7, 7 positions, respectively.
speedo.com.au: Dropped 22 positions to rank #41 globally.
babybjorn.com.au: Moved down 10 positions to #43 globally.
shoewarehouse.com.au, amazon.com.au, portier.com.au: Lost 8, 8, 6 positions, respectively.
| # | Company | Share of Search | Monthly Change | Keywords Ranking |
|---|---|---|---|---|
| 1 | www2.hm.com | 8.7% | 0 | 855 |
| 2 | babybunting.com.au | 7.9% | 0 | 671 |
| 3 | ergopouch.com.au | 6.7% | 0 | 245 |
| 4 | purebaby.com.au | 6.0% | 0 | 767 |
| 5 | lovetodream.com.au | 4.0% | +1 | 138 |
| 6 |  bigw.com.au | 3.8% | -1 | 1005 |
| 7 |  shoesandsox.com.au | 3.5% | 0 | 226 |
| 8 |  arabellaandrose.com.au | 3.0% | 0 | 112 |
| 9 |  theiconic.com.au | 2.5% | +1 | 858 |
| 10 |  bonds.com.au | 2.4% | +1 | 429 |
| 11 |  myer.com.au | 2.3% | -2 | 965 |
| 12 |  cbca.org.au | 2.1% | +1 | 66 |
| 13 |  olliesplace.com.au | 2.0% | -1 | 521 |
| 14 |  bardotjunior.com | 2.0% | 0 | 155 |
| 15 |  en.wikipedia.org | 2.0% | +3 | 111 |
| 16 |  bestandless.com.au | 1.9% | 0 | 1154 |
| 17 |  alittlelacey.com.au | 1.9% | -2 | 220 |
| 18 |  bubbablueonline.com.au | 1.9% | +3 | 166 |
| 19 |  target.com.au | 1.7% | +6 | 804 |
| 20 |  minihaha.com.au | 1.6% | +3 | 216 |
| 21 |  ergobaby.com.au | 1.6% | +5 | 17 |
| 22 |  seedheritage.com | 1.6% | 0 | 453 |
| 23 | portier.com.au | 1.5% | -6 | 12 |
| 24 | ouibabe.com | 1.4% | +7 | 54 |
| 25 |  thetrybe.com.au | 1.4% | -1 | 99 |
| 26 | snugglehunnykids.com.au | 1.4% | +16 | 312 |
| 27 |  davidjones.com | 1.2% | 0 | 961 |
| 28 |  asterandoak.com.au | 1.2% | +2 | 274 |
| 29 |  cancercouncilshop.org.au | 1.2% | +3 | 55 |
| 30 |  theoodie.com | 1.2% | -2 | 17 |