Top 10 Kids & Babies websites by Share of Search in December 2025.
This report is measured using the top 891 search queries for Kids & Babies.
Kids & Babies Share of Search Overview (December 2025)
//Best performer
www2.hm.com leads the market with
8.4%
share of search
//Top 3 Websites
combined command total of
21.8%
share of search
//Keyword Coverage
Ranges from 12 to 1214 appearances
366
average per website
Share of Search Distribution for Kids & Babies in December 2025
Top 5 websites control 32.5% of the total share of search. The remaining 67.5% is distributed among 45 other websites.
www2.hm.com
babybunting.com.au
ergopouch.com.au
purebaby.com.au
bigw.com.au
Other websites
Trending up in the top 50
Fastest Growing Share of Search Kids & Babies Websites in December 2025
| # | Website | Monthly Change |
|---|---|---|
| 14 |  speedo.com.au | +24 |
| 28 |  kmart.com.au | +5 |
| 30 |  theoodie.com | +5 |
| 11 |  myer.com.au | +2 |
| 22 |  asterandoak.com.au | +2 |
Trending down in the top 50
Fastest Declining Share of Search Kids & Babies Websites in December 2025
| # | Website | Monthly Change |
|---|---|---|
| 37 |  industriekids.com.au | -7 |
| 33 |  davidjones.com | -6 |
| 21 |  olliesplace.com.au | -5 |
| 34 |  cancercouncilshop.org.au | -5 |
| 24 |  minihaha.com.au | -4 |
Top position changes for Kids & Babies in December 2025
speedo.com.au: Climbed 24 positions to rank #14 globally.
kmart.com.au: Moved up 5 positions to #28 globally.
theoodie.com, myer.com.au, asterandoak.com.au: Gained 5, 2, 2 positions, respectively.
industriekids.com.au: Dropped 7 positions to rank #37 globally.
davidjones.com: Moved down 6 positions to #33 globally.
olliesplace.com.au, cancercouncilshop.org.au, minihaha.com.au: Lost 5, 5, 4 positions, respectively.
| # | Company | Share of Search | Monthly Change | Keywords Ranking |
|---|---|---|---|---|
| 1 | www2.hm.com | 8.4% | 0 | 940 |
| 2 | babybunting.com.au | 6.9% | 0 | 710 |
| 3 | ergopouch.com.au | 6.4% | 0 | 269 |
| 4 | purebaby.com.au | 5.9% | 0 | 851 |
| 5 | bigw.com.au | 4.8% | 0 | 1059 |
| 6 |  lovetodream.com.au | 3.6% | 0 | 163 |
| 7 |  shoesandsox.com.au | 2.9% | 0 | 252 |
| 8 |  arabellaandrose.com.au | 2.9% | 0 | 119 |
| 9 |  theiconic.com.au | 2.6% | +1 | 913 |
| 10 |  bonds.com.au | 2.5% | -1 | 450 |
| 11 | myer.com.au | 2.5% | +2 | 1023 |
| 12 |  cbca.org.au | 2.4% | -1 | 70 |
| 13 |  alittlelacey.com.au | 2.2% | -1 | 249 |
| 14 | speedo.com.au | 2.2% | +24 | 57 |
| 15 |  bestandless.com.au | 2.0% | 0 | 1214 |
| 16 |  bardotjunior.com | 1.9% | -2 | 178 |
| 17 |  en.wikipedia.org | 1.8% | 0 | 116 |
| 18 |  au.seafolly.com | 1.8% | 0 | 38 |
| 19 |  bubbablueonline.com.au | 1.8% | 0 | 177 |
| 20 |  target.com.au | 1.7% | -2 | 846 |
| 21 | olliesplace.com.au | 1.6% | -5 | 547 |
| 22 | asterandoak.com.au | 1.6% | +2 | 298 |
| 23 |  ouibabe.com | 1.5% | -1 | 62 |
| 24 | minihaha.com.au | 1.5% | -4 | 226 |
| 25 |  seedheritage.com | 1.5% | -4 | 480 |
| 26 |  snugglehunnykids.com.au | 1.4% | -3 | 325 |
| 27 |  peteralexander.com.au | 1.4% | -2 | 136 |
| 28 | kmart.com.au | 1.3% | +5 | 933 |
| 29 |  ergobaby.com.au | 1.2% | -3 | 17 |
| 30 | theoodie.com | 1.2% | +5 | 18 |
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