Top 10 websites by Share of Search in June 2025.
This report is measured using the top 410 search queries for Kids & Babies.
Kids & Babies Share of Share Overview (June 2025)
Best performer: babybunting.com.au leads with a 8.0% share of search.
Top 3 Websites: Command 21.9% of total share of search.
Keyword Coverage: Ranges from 3 to 349 appearances, averaging 108 per website.
Share of Search Distribution for Kids & Babies in June 2025
Top 5 websites control 32.5% of the total share of search. The remaining 67.5% is distributed among 45 other websites.
babybunting.com.au
www2.hm.com
ergopouch.com.au
purebaby.com.au
bigw.com.au
Other websites
| # | Company | Share of Search | Keywords Ranking |
|---|---|---|---|
| 1 | babybunting.com.au Baby Bunting | 8.0% | 231 |
| 2 | www2.hm.com H&M | 7.3% | 286 |
| 3 | ergopouch.com.au ergoPouch | 6.6% | 88 |
| 4 | purebaby.com.au Purebaby | 6.3% | 258 |
| 5 | bigw.com.au Woolworths Group | 4.3% | 343 |
| 6 |  lovetodream.com.au Love to Dream | 3.9% | 50 |
| 7 |  theiconic.com.au THE ICONIC | 3.0% | 274 |
| 8 |  arabellaandrose.com.au Arabella And Rose | 2.6% | 41 |
| 9 |  shoesandsox.com.au Shoes & Sox | 2.5% | 72 |
| 10 |  myer.com.au Myer Pty Ltd. | 2.4% | 327 |
| 11 |  alittlelacey.com.au A Little Lacey | 2.4% | 66 |
| 12 |  bardotjunior.com | 2.3% | 59 |
| 13 |  bonds.com.au Hanes Brands Australasia | 2.2% | 136 |
| 14 |  speedo.com.au Speedo Australia | 2.1% | 14 |
| 15 |  au.seafolly.com Seafolly | 2.1% | 10 |
| 16 |  bubbablueonline.com.au Bubba Blue | 2.0% | 59 |
| 17 |  cbca.org.au Cbca | 1.9% | 20 |
| 18 |  olliesplace.com.au Ollies Place Kidswear | 1.8% | 160 |
| 19 |  ergobaby.com.au | 1.8% | 3 |
| 20 |  seedheritage.com Seed Heritage | 1.8% | 159 |
| 21 |  thetrybe.com.au | 1.8% | 34 |
| 22 |  portier.com.au | 1.7% | 4 |
| 23 |  target.com.au Wesfarmers | 1.7% | 259 |
| 24 |  en.wikipedia.org Wikipedia | 1.6% | 34 |
| 25 |  davidjones.com David Jones | 1.5% | 286 |
| 26 |  minihaha.com.au Minihaha | 1.3% | 61 |
| 27 |  peteralexander.com.au Peter Alexander Sleepwear | 1.3% | 48 |
| 28 |  target.com Target | 1.2% | 87 |
| 29 |  bestandless.com.au greenlit brands | 1.2% | 349 |
| 30 |  asterandoak.com.au Aster & Oak | 1.2% | 92 |