Top 10 websites by Share of Search in August 2025.
This report is measured using the top 891 search queries for Kids & Babies.
Kids & Babies Share of Search Overview (August 2025)
Best performer: www2.hm.com leads with a 8.5% share of search.
Top 3 Websites: Command 22.9% of total share of search.
Keyword Coverage: Ranges from 8 to 745 appearances, averaging 226 per website.
Share of Search Distribution for Kids & Babies in August 2025
Top 5 websites control 32.9% of the total share of search. The remaining 67.1% is distributed among 45 other websites.
www2.hm.com
babybunting.com.au
ergopouch.com.au
purebaby.com.au
bigw.com.au
Other websites
Trending up in the top 50
Fastest Growing Share of Search Kids & Babies Websites in August 2025
| # | Website | Monthly Change |
|---|---|---|
| 16 |  bestandless.com.au | +13 |
| 37 |  amazon.com.au | +11 |
| 29 |  kmart.com.au | +7 |
| 36 |  shoewarehouse.com.au | +7 |
| 12 |  olliesplace.com.au | +6 |
Trending down in the top 50
Fastest Declining Share of Search Kids & Babies Websites in August 2025
| # | Website | Monthly Change |
|---|---|---|
| 44 |  target.com | -16 |
| 49 |  wilsonandfrenchy.com.au | -8 |
| 26 |  ergobaby.com.au | -7 |
| 34 |  peteralexander.com.au | -7 |
| 38 |  booktopia.com.au | -6 |
bestandless.com.au: Climbed 13 positions to rank #16 globally.
amazon.com.au: Moved up 11 positions to #37 globally.
kmart.com.au, shoewarehouse.com.au, olliesplace.com.au: Gained 7, 7, 6 positions, respectively.
target.com: Dropped 16 positions to rank #44 globally.
wilsonandfrenchy.com.au: Moved down 8 positions to #49 globally.
ergobaby.com.au, peteralexander.com.au, booktopia.com.au: Lost 7, 7, 6 positions, respectively.
| # | Company | Share of Search | Monthly Change | Keywords Ranking |
|---|---|---|---|---|
| 1 | www2.hm.com | 8.5% | +1 | 563 |
| 2 | babybunting.com.au | 7.9% | -1 | 465 |
| 3 | ergopouch.com.au | 6.5% | 0 | 166 |
| 4 | purebaby.com.au | 5.9% | 0 | 492 |
| 5 | bigw.com.au | 4.1% | 0 | 680 |
| 6 |  lovetodream.com.au | 3.5% | 0 | 94 |
| 7 |  shoesandsox.com.au | 3.1% | +2 | 145 |
| 8 |  arabellaandrose.com.au | 2.8% | 0 | 75 |
| 9 |  myer.com.au | 2.6% | +1 | 652 |
| 10 |  theiconic.com.au | 2.6% | -3 | 561 |
| 11 |  bonds.com.au | 2.5% | +2 | 283 |
| 12 | olliesplace.com.au | 2.3% | +6 | 340 |
| 13 |  cbca.org.au | 2.0% | +4 | 43 |
| 14 |  bardotjunior.com | 2.0% | -2 | 102 |
| 15 |  alittlelacey.com.au | 2.0% | -4 | 141 |
| 16 | bestandless.com.au | 1.8% | +13 | 745 |
| 17 |  portier.com.au | 1.8% | +5 | 8 |
| 18 |  en.wikipedia.org | 1.8% | +6 | 71 |
| 19 |  speedo.com.au | 1.8% | -5 | 32 |
| 20 |  au.seafolly.com | 1.8% | -5 | 20 |
| 21 |  bubbablueonline.com.au | 1.7% | -5 | 112 |
| 22 |  seedheritage.com | 1.7% | -2 | 312 |
| 23 |  minihaha.com.au | 1.6% | +3 | 138 |
| 24 |  thetrybe.com.au | 1.6% | -3 | 65 |
| 25 |  target.com.au | 1.6% | -2 | 529 |
| 26 | ergobaby.com.au | 1.5% | -7 | 8 |
| 27 |  davidjones.com | 1.4% | -2 | 617 |
| 28 |  theoodie.com | 1.3% | +3 | 11 |
| 29 | kmart.com.au | 1.3% | +7 | 599 |
| 30 |  asterandoak.com.au | 1.2% | 0 | 184 |