Top 10 websites by Share of Search in September 2025.
This report is measured using the top 381 search queries for Life Insurance.
Life Insurance Share of Search Overview (September 2025)
Best performer: allianz.com.au leads with a 21.0% share of search.
Top 3 Websites: Command 50.8% of total share of search.
Keyword Coverage: Ranges from 1 to 1664 appearances, averaging 602 per website.
Share of Search Distribution for Life Insurance in September 2025
Top 5 websites control 61.9% of the total share of search. The remaining 38.1% is distributed among 45 other websites.
allianz.com.au
moneysmart.gov.au
comparethemarket.com.au
commbank.com.au
realinsurance.com.au
Other websites
Trending up in the top 50
Fastest Growing Share of Search Life Insurance Websites in September 2025
| # | Website | Monthly Change |
|---|---|---|
| 28 |  cgu.com.au | +16 |
| 27 |  australianretirementtrust.com.au | +13 |
| 12 |  nrma.com.au | +11 |
| 15 |  resolutionlife.com.au | +6 |
| 24 |  fsc.org.au | +6 |
Trending down in the top 50
Fastest Declining Share of Search Life Insurance Websites in September 2025
| # | Website | Monthly Change |
|---|---|---|
| 42 |  mflinsurance.com | -9 |
| 48 |  brainyquote.com | -9 |
| 49 |  compareclub.com.au | -7 |
| 47 |  insuranceline.com.au | -6 |
| 20 |  insurancewatch.com.au | -5 |
cgu.com.au: Climbed 16 positions to rank #28 globally.
australianretirementtrust.com.au: Moved up 13 positions to #27 globally.
nrma.com.au, resolutionlife.com.au, fsc.org.au: Gained 11, 6, 6 positions, respectively.
mflinsurance.com: Dropped 9 positions to rank #42 globally.
brainyquote.com: Moved down 9 positions to #48 globally.
compareclub.com.au, insuranceline.com.au, insurancewatch.com.au: Lost 7, 6, 5 positions, respectively.
| # | Company | Share of Search | Monthly Change | Keywords Ranking |
|---|---|---|---|---|
| 1 | allianz.com.au | 21.0% | 0 | 1664 |
| 2 | moneysmart.gov.au | 20.9% | 0 | 1573 |
| 3 | comparethemarket.com.au | 8.9% | 0 | 1484 |
| 4 | commbank.com.au | 5.8% | 0 | 1179 |
| 5 | realinsurance.com.au | 5.3% | 0 | 1534 |
| 6 |  tal.com.au | 4.5% | 0 | 1579 |
| 7 |  budgetdirect.com.au | 3.1% | 0 | 1074 |
| 8 |  zurich.com.au | 2.9% | +3 | 758 |
| 9 |  medibank.com.au | 2.8% | -1 | 961 |
| 10 |  aami.com.au | 2.5% | 0 | 1207 |
| 11 |  iselect.com.au | 2.5% | -2 | 1075 |
| 12 | nrma.com.au | 1.8% | +11 | 295 |
| 13 |  canstar.com.au | 1.3% | -1 | 1231 |
| 14 |  qbe.com | 1.3% | 0 | 219 |
| 15 | resolutionlife.com.au | 1.2% | +6 | 413 |
| 16 |  suncorp.com.au | 1.1% | +2 | 970 |
| 17 |  health.gov.au | 1.0% | -4 | 208 |
| 18 |  ahm.com.au | 0.9% | -2 | 344 |
| 19 |  apra.gov.au | 0.9% | -2 | 272 |
| 20 | insurancewatch.com.au | 0.8% | -5 | 965 |
| 21 |  nobleoak.com.au | 0.8% | +1 | 1288 |
| 22 |  aia.com.au | 0.8% | -3 | 845 |
| 23 |  bupa.com.au | 0.8% | -3 | 295 |
| 24 | fsc.org.au | 0.6% | +6 | 219 |
| 25 |  metlife.com.au | 0.5% | -1 | 593 |
| 26 |  choosi.com.au | 0.4% | -1 | 767 |
| 27 | australianretirementtrust.com.au | 0.4% | +13 | 278 |
| 28 | cgu.com.au | 0.3% | +16 | 113 |
| 29 |  hcf.com.au | 0.3% | -3 | 385 |
| 30 |  gio.com.au | 0.3% | -2 | 158 |