Top 10 websites by Share of Search in October 2025.
This report is measured using the top 381 search queries for Life Insurance.
Life Insurance Share of Search Overview (October 2025)
Best performer: moneysmart.gov.au leads with a 22.5% share of search.
Top 3 Websites: Command 50.6% of total share of search.
Keyword Coverage: Ranges from 1 to 1786 appearances, averaging 622 per website.
7% of search queries in the Life Insurance report trigger AI Overview results. When weighted by search traffic, AI Overviews appear for 7% of total search volume.
Share of Search Distribution for Life Insurance in October 2025
Top 5 websites control 61.3% of the total share of search. The remaining 38.7% is distributed among 45 other websites.
moneysmart.gov.au
allianz.com.au
comparethemarket.com.au
commbank.com.au
tal.com.au
Other websites
Trending up in the top 50
Fastest Growing Share of Search Life Insurance Websites in October 2025
| # | Website | Monthly Change |
|---|---|---|
| 36 |  en.wikipedia.org Wikipedia | +10 |
| 10 |  health.gov.au health | +7 |
| 38 |  mlc.com.au | +7 |
| 17 |  bupa.com.au Bupa | +6 |
| 18 |  fsc.org.au Financial Services Council (FSC) | +6 |
Trending down in the top 50
Fastest Declining Share of Search Life Insurance Websites in October 2025
| # | Website | Monthly Change |
|---|---|---|
| 47 |  cgu.com.au | -19 |
| 25 |  nrma.com.au Nrma | -13 |
| 42 |  gio.com.au | -12 |
| 22 |  qbe.com QBE | -8 |
| 19 |  suncorp.com.au Suncorp | -3 |
en.wikipedia.org: Climbed 10 positions to rank #36 globally.
health.gov.au: Moved up 7 positions to #10 globally.
mlc.com.au, bupa.com.au, fsc.org.au: Gained 7, 6, 6 positions, respectively.
cgu.com.au: Dropped 19 positions to rank #47 globally.
nrma.com.au: Moved down 13 positions to #25 globally.
gio.com.au, qbe.com, suncorp.com.au: Lost 12, 8, 3 positions, respectively.
| # | Company | Share of Search | Monthly Change | Keywords Ranking |
|---|---|---|---|---|
| 1 | moneysmart.gov.au Moneysmart | 22.5% | +1 | 1694 |
| 2 | allianz.com.au Allianz | 19.2% | -1 | 1786 |
| 3 | comparethemarket.com.au Compare the Market AU | 8.9% | 0 | 1548 |
| 4 | commbank.com.au Commonwealth Bank | 5.5% | 0 | 1208 |
| 5 | tal.com.au TAL | 5.2% | +1 | 1702 |
| 6 |  realinsurance.com.au Real Insurance | 4.9% | -1 | 1605 |
| 7 |  medibank.com.au Medibank | 3.8% | +2 | 984 |
| 8 |  zurich.com.au Zurich | 2.9% | 0 | 801 |
| 9 |  budgetdirect.com.au Auto & General | 2.9% | -2 | 1095 |
| 10 | health.gov.au health | 2.5% | +7 | 206 |
| 11 |  iselect.com.au iSelect | 2.3% | 0 | 1121 |
| 12 |  aami.com.au Suncorp Group | 1.6% | -2 | 1239 |
| 13 |  canstar.com.au Canstar | 1.5% | 0 | 1284 |
| 14 |  ahm.com.au Medibank | 1.3% | +4 | 342 |
| 15 |  resolutionlife.com.au | 1.3% | 0 | 422 |
| 16 |  nobleoak.com.au Westpac | 1.1% | +5 | 1316 |
| 17 | bupa.com.au Bupa | 1.0% | +6 | 290 |
| 18 | fsc.org.au Financial Services Council (FSC) | 1.0% | +6 | 222 |
| 19 | suncorp.com.au Suncorp | 0.9% | -3 | 989 |
| 20 |  apra.gov.au APRA | 0.8% | -1 | 279 |
| 21 |  insurancewatch.com.au Insurance Watch Australia | 0.8% | -1 | 999 |
| 22 | qbe.com QBE | 0.8% | -8 | 206 |
| 23 |  aia.com.au AIA | 0.7% | -1 | 850 |
| 24 |  hcf.com.au HCF | 0.6% | +5 | 379 |
| 25 | nrma.com.au Nrma | 0.6% | -13 | 291 |
| 26 |  metlife.com.au Metlife | 0.5% | -1 | 599 |
| 27 |  australianretirementtrust.com.au ART | 0.4% | 0 | 285 |
| 28 |  lifeinsurancedirect.com.au Life Insurance Direct | 0.3% | +6 | 899 |
| 29 |  choosi.com.au Choosi | 0.3% | -3 | 790 |
| 30 |  lifedesignanalysis.com Lifedesignanalysis | 0.3% | +2 | 14 |