Top 10 websites by Share of Search in August 2025.
This report is measured using the top 381 search queries for Life Insurance.
Life Insurance Share of Search Overview (August 2025)
Best performer: allianz.com.au leads with a 21.0% share of search.
Top 3 Websites: Command 50.2% of total share of search.
Keyword Coverage: Ranges from 1 to 1081 appearances, averaging 394 per website.
Share of Search Distribution for Life Insurance in August 2025
Top 5 websites control 62.7% of the total share of search. The remaining 37.3% is distributed among 45 other websites.
allianz.com.au
moneysmart.gov.au
comparethemarket.com.au
commbank.com.au
realinsurance.com.au
Other websites
Trending up in the top 50
Fastest Growing Share of Search Life Insurance Websites in August 2025
| # | Website | Monthly Change |
|---|---|---|
| 11 |  zurich.com.au | +13 |
| 36 |  finder.com.au | +13 |
| 29 |  seniors.com.au | +11 |
| 30 |  fsc.org.au | +8 |
| 12 |  canstar.com.au | +7 |
Trending down in the top 50
Fastest Declining Share of Search Life Insurance Websites in August 2025
| # | Website | Monthly Change |
|---|---|---|
| 49 |  nib.com.au | -16 |
| 23 |  nrma.com.au | -11 |
| 44 |  cgu.com.au | -10 |
| 28 |  gio.com.au | -8 |
| 20 |  bupa.com.au | -6 |
zurich.com.au: Climbed 13 positions to rank #11 globally.
finder.com.au: Moved up 13 positions to #36 globally.
seniors.com.au, fsc.org.au, canstar.com.au: Gained 11, 8, 7 positions, respectively.
nib.com.au: Dropped 16 positions to rank #49 globally.
nrma.com.au: Moved down 11 positions to #23 globally.
cgu.com.au, gio.com.au, bupa.com.au: Lost 10, 8, 6 positions, respectively.
| # | Company | Share of Search | Monthly Change | Keywords Ranking |
|---|---|---|---|---|
| 1 | allianz.com.au | 21.0% | 0 | 1081 |
| 2 | moneysmart.gov.au | 19.5% | 0 | 1023 |
| 3 | comparethemarket.com.au | 9.7% | 0 | 990 |
| 4 | commbank.com.au | 6.8% | 0 | 758 |
| 5 | realinsurance.com.au | 5.7% | +2 | 998 |
| 6 |  tal.com.au | 4.6% | -1 | 1049 |
| 7 |  budgetdirect.com.au | 3.6% | +1 | 729 |
| 8 |  medibank.com.au | 3.3% | -2 | 615 |
| 9 |  iselect.com.au | 3.0% | +2 | 718 |
| 10 |  aami.com.au | 2.3% | -1 | 829 |
| 11 | zurich.com.au | 2.3% | +13 | 481 |
| 12 | canstar.com.au | 1.4% | +7 | 796 |
| 13 |  health.gov.au | 1.3% | -3 | 125 |
| 14 |  qbe.com | 1.1% | -1 | 134 |
| 15 |  insurancewatch.com.au | 1.1% | +1 | 658 |
| 16 |  ahm.com.au | 1.1% | -1 | 217 |
| 17 |  apra.gov.au | 1.1% | 0 | 176 |
| 18 |  suncorp.com.au | 1.0% | +4 | 620 |
| 19 |  aia.com.au | 0.9% | -1 | 538 |
| 20 | bupa.com.au | 0.8% | -6 | 182 |
| 21 |  resolutionlife.com.au | 0.7% | +5 | 241 |
| 22 |  nobleoak.com.au | 0.7% | +1 | 819 |
| 23 | nrma.com.au | 0.6% | -11 | 172 |
| 24 |  metlife.com.au | 0.5% | +6 | 383 |
| 25 |  choosi.com.au | 0.4% | +6 | 532 |
| 26 |  hcf.com.au | 0.4% | -5 | 240 |
| 27 |  lifedesignanalysis.com | 0.4% | 0 | 8 |
| 28 | gio.com.au | 0.4% | -8 | 103 |
| 29 | seniors.com.au | 0.3% | +11 | 456 |
| 30 | fsc.org.au | 0.3% | +8 | 166 |