SEO Market Leaders: Life Insurance

Last updated on July 5, 2025

Top 10 websites by Share of Search in July 2025.

This report is measured using the top 381 search queries for Life Insurance.

allianz.com.au

allianz.com.au

moneysmart.gov.au

moneysmart.gov.au

comparethemarket.com.au

comparethemarket.com.au

commbank.com.au

commbank.com.au

tal.com.au

tal.com.au

medibank.com.au

medibank.com.au

realinsurance.com.au

realinsurance.com.au

budgetdirect.com.au

budgetdirect.com.au

aami.com.au

aami.com.au

health.gov.au

health.gov.au

Life Insurance Share of Search Overview (July 2025)

  • Best performer: allianz.com.au leads with a 22.7% share of search.

  • Top 3 Websites: Command 45.1% of total share of search.

  • Keyword Coverage: Ranges from 1 to 546 appearances, averaging 190 per website.

Share of Search Distribution for Life Insurance in July 2025

Top 5 websites control 55.0% of the total share of search. The remaining 45.0% is distributed among 45 other websites.

allianz.com.au

allianz.com.au

22.7%
moneysmart.gov.au

moneysmart.gov.au

13.7%
comparethemarket.com.au

comparethemarket.com.au

8.7%
commbank.com.au

commbank.com.au

5.1%
tal.com.au

tal.com.au

4.8%

Other websites

45.0%
# Company Share of SearchKeywords Ranking
1
allianz.com.au

allianz.com.au

22.7%
527
2
moneysmart.gov.au

moneysmart.gov.au

13.7%
514
3
comparethemarket.com.au

comparethemarket.com.au

8.7%
505
4
commbank.com.au

commbank.com.au

5.1%
372
5
tal.com.au

tal.com.au

4.8%
546
6
medibank.com.au

medibank.com.au

4.6%
285
7
realinsurance.com.au

realinsurance.com.au

4.0%
468
8
budgetdirect.com.au

budgetdirect.com.au

3.8%
386
9
aami.com.au

aami.com.au

3.3%
453
10
health.gov.au

health.gov.au

3.1%
66
11
iselect.com.au

iselect.com.au

2.7%
372
12
nrma.com.au

nrma.com.au

2.7%
75
13
qbe.com

qbe.com

2.6%
76
14
bupa.com.au

bupa.com.au

1.5%
97
15
ahm.com.au

ahm.com.au

1.3%
107
16
insurancewatch.com.au

insurancewatch.com.au

1.2%
341
17
apra.gov.au

apra.gov.au

1.2%
92
18
aia.com.au

aia.com.au

1.1%
280
19
canstar.com.au

canstar.com.au

1.0%
358
20
gio.com.au

gio.com.au

0.8%
56
21
hcf.com.au

hcf.com.au

0.8%
116
22
suncorp.com.au

suncorp.com.au

0.7%
303
23
nobleoak.com.au

nobleoak.com.au

0.6%
408
24
zurich.com.au

zurich.com.au

0.6%
212
25
insurancecouncil.com.au

insurancecouncil.com.au

0.5%
21
26
resolutionlife.com.au

resolutionlife.com.au

0.5%
84
27
lifedesignanalysis.com

lifedesignanalysis.com

0.5%
4
28
bingle.com.au

bingle.com.au

0.5%
40
29
mflinsurance.com

mflinsurance.com

0.4%
1
30
metlife.com.au

metlife.com.au

0.4%
184

*Websites can appear more than once for the same query.

FAQs about Share of Search Analysis in Australia for Desktop Users

What is the current share of search Life Insurance leader in July 2025 for Desktop users in Australia?

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