SEO Market Leaders: Luggage & Travel

Last updated on July 4, 2025

Top 10 websites by Share of Search in June 2025.

This report is measured using the top 638 search queries for Travel & Luggage.

strandbags.com.au

strandbags.com.au

Strandbags

antler.com.au

antler.com.au

Antler

luggagedirect.com.au

luggagedirect.com.au

Luggage Direct

samsonite.com.au

samsonite.com.au

Samsonite Australia

bonmaxie.com.au

bonmaxie.com.au

myer.com.au

myer.com.au

Myer Pty Ltd.

bigw.com.au

bigw.com.au

Woolworths Group

kmart.com.au

kmart.com.au

Wesfarmers

americantourister.com.au

americantourister.com.au

july.com

july.com

July

Travel & Luggage Share of Search Overview (June 2025)

  • Best performer: strandbags.com.au leads with a 30.9% share of search.

  • Top 3 Websites: Command 45.4% of total share of search.

  • Keyword Coverage: Ranges from 1 to 648 appearances, averaging 213 per website.

Share of Search Distribution for Travel & Luggage in June 2025

Top 5 websites control 52.8% of the total share of search. The remaining 47.2% is distributed among 45 other websites.

strandbags.com.au

strandbags.com.au

30.9%
antler.com.au

antler.com.au

10.1%
luggagedirect.com.au

luggagedirect.com.au

4.4%
samsonite.com.au

samsonite.com.au

3.8%
bonmaxie.com.au

bonmaxie.com.au

3.6%

Other websites

47.2%
# Company Share of SearchKeywords Ranking
1
strandbags.com.au

strandbags.com.au

Strandbags

30.9%
648
2
antler.com.au

antler.com.au

Antler

10.1%
412
3
luggagedirect.com.au

luggagedirect.com.au

Luggage Direct

4.4%
515
4
samsonite.com.au

samsonite.com.au

Samsonite Australia

3.8%
422
5
bonmaxie.com.au

bonmaxie.com.au

3.6%
172
6
myer.com.au

myer.com.au

Myer Pty Ltd.

3.5%
528
7
bigw.com.au

bigw.com.au

Woolworths Group

3.5%
486
8
kmart.com.au

kmart.com.au

Wesfarmers

2.5%
428
9
americantourister.com.au

americantourister.com.au

2.4%
158
10
july.com

july.com

July

2.3%
514
11
amazon.com.au

amazon.com.au

Amazon

2.2%
591
12
bagworld.com.au

bagworld.com.au

Bagworld

2.0%
316
13
travelandleisure.com

travelandleisure.com

travel + leisure

1.7%
369
14
bellroy.com

bellroy.com

Bellroy

1.7%
161
15
theiconic.com.au

theiconic.com.au

THE ICONIC

1.5%
353
16
kikki-k.com

kikki-k.com

Kikki.K

1.5%
144
17
jbhifi.com.au

jbhifi.com.au

JB Hi-Fi

1.5%
71
18
caribee.com

caribee.com

Caribee

1.4%
108
19
target.com

target.com

Target

1.3%
187
20
wickedsista.com

wickedsista.com

1.3%
55
21
louenhide.com.au

louenhide.com.au

Louenhide

1.2%
98
22
zoomlite.com.au

zoomlite.com.au

Zoomlite

1.0%
255
23
davidjones.com

davidjones.com

David Jones

0.9%
366
24
au.trtltravel.com

au.trtltravel.com

TrtlTravel

0.9%
39
25
bagstogo.com.au

bagstogo.com.au

Bags To Go

0.9%
379
26
officeworks.com.au

officeworks.com.au

Wesfarmers

0.8%
106
27
qantas.com

qantas.com

Qantas

0.7%
125
28
korjo.com

korjo.com

Korjo

0.7%
35
29
thedailyedited.com

thedailyedited.com

The Daily Edited

0.7%
80
30
toscatravelgoods.com.au

toscatravelgoods.com.au

Tosca Travelgoods

0.7%
344

*Websites can appear more than once for the same query.

FAQs about Share of Search Analysis in Australia for Mobile Users

What is the current share of search Travel & Luggage leader in June 2025 for Mobile users in Australia?

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