Top 10 Luxury Travel & Hotels websites by Share of Search in December 2025.
This report is measured using the top 541 search queries for Luxury Travel & Hotels.
Luxury Travel & Hotels Share of Search Overview (December 2025)
//Best performer
luxuryescapes.com leads the market with
15.2%
share of search
//Top 3 Websites
combined command total of
37.5%
share of search
//Keyword Coverage
Ranges from 8 to 1936 appearances
320
average per website
Share of Search Distribution for Luxury Travel & Hotels in December 2025
Top 5 websites control 51.6% of the total share of search. The remaining 48.4% is distributed among 45 other websites.
luxuryescapes.com
forbestravelguide.com
mrandmrssmith.com
tripadvisor.com.au
cntraveller.com
Other websites
Trending up in the top 50
Fastest Growing Share of Search Luxury Travel & Hotels Websites in December 2025
| # | Website | Monthly Change |
|---|---|---|
| 33 |  luxurytravelmag.com.au | +6 |
| 40 |  aman.com | +6 |
| 22 |  theluxuryeditor.com | +5 |
| 27 |  sofitelsydneydarlingharbour.com.au | +5 |
| 37 |  virtuoso.com.au | +5 |
Trending down in the top 50
Fastest Declining Share of Search Luxury Travel & Hotels Websites in December 2025
| # | Website | Monthly Change |
|---|---|---|
| 31 |  luxurylodgesofaustralia.com.au | -8 |
| 46 |  sofiteladelaide.com.au | -8 |
| 36 |  1hotels.com | -6 |
| 39 |  eatdrinkandbekerry.net | -6 |
| 30 |  qantas.com | -5 |
Top position changes for Luxury Travel & Hotels in December 2025
luxurytravelmag.com.au: Climbed 6 positions to rank #33 globally.
aman.com: Moved up 6 positions to #40 globally.
theluxuryeditor.com, sofitelsydneydarlingharbour.com.au, virtuoso.com.au: Gained 5, 5, 5 positions, respectively.
luxurylodgesofaustralia.com.au: Dropped 8 positions to rank #31 globally.
sofiteladelaide.com.au: Moved down 8 positions to #46 globally.
1hotels.com, eatdrinkandbekerry.net, qantas.com: Lost 6, 6, 5 positions, respectively.
| # | Company | Share of Search | Monthly Change | Keywords Ranking |
|---|---|---|---|---|
| 1 | luxuryescapes.com | 15.2% | 0 | 1936 |
| 2 | forbestravelguide.com | 11.3% | 0 | 683 |
| 3 | mrandmrssmith.com | 11.1% | 0 | 1454 |
| 4 | tripadvisor.com.au | 8.2% | 0 | 1678 |
| 5 | cntraveller.com | 5.9% | 0 | 691 |
| 6 |  booking.com | 4.4% | 0 | 1262 |
| 7 |  langhamhotels.com | 4.2% | 0 | 204 |
| 8 |  capellahotels.com | 3.8% | 0 | 125 |
| 9 |  americanexpress.com | 2.2% | +1 | 767 |
| 10 |  pennywatson.com.au | 1.9% | +1 | 31 |
| 11 |  thehoteljournal.com | 1.8% | -2 | 231 |
| 12 |  shangri-la.com | 1.6% | +1 | 156 |
| 13 |  crownhotels.com.au | 1.4% | +1 | 119 |
| 14 |  slh.com | 1.4% | +1 | 920 |
| 15 |  sofitelbrisbane.com.au | 1.4% | -3 | 25 |
| 16 |  cntraveler.com | 1.4% | 0 | 555 |
| 17 |  fourseasons.com | 1.0% | 0 | 281 |
| 18 |  theaustralian.com.au | 1.0% | +2 | 44 |
| 19 |  sofitel-melbourne.com.au | 0.9% | 0 | 20 |
| 20 |  ritzcarlton.com | 0.9% | -2 | 262 |
| 21 |  balihoneymoon.com | 0.9% | 0 | 16 |
| 22 | theluxuryeditor.com | 0.9% | +5 | 445 |
| 23 |  dorsiatravel.com | 0.8% | +3 | 33 |
| 24 |  crystalbrookcollection.com | 0.8% | -2 | 115 |
| 25 |  roycehotel.com.au | 0.8% | -1 | 36 |
| 26 |  marriott.com | 0.8% | +2 | 352 |
| 27 | sofitelsydneydarlingharbour.com.au | 0.8% | +5 | 32 |
| 28 |  expedia.com.au | 0.7% | +3 | 836 |
| 29 |  guide.michelin.com | 0.7% | 0 | 233 |
| 30 | qantas.com | 0.7% | -5 | 321 |
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