Top 10 websites by Share of Search in August 2025.
This report is measured using the top 38 search queries for Pet Insurance.
Pet Insurance Share of Search Overview (August 2025)
Best performer: comparethemarket.com.au leads with a 21.8% share of search.
Top 3 Websites: Command 48.8% of total share of search.
Keyword Coverage: Ranges from 1 to 86 appearances, averaging 25 per website.
Share of Search Distribution for Pet Insurance in August 2025
Top 5 websites control 62.1% of the total share of search. The remaining 37.9% is distributed among 45 other websites.
comparethemarket.com.au
rspcapetinsurance.org.au
petinsuranceaustralia.com.au
lgra.com
petinsurance.com.au
Other websites
Trending up in the top 50
Fastest Growing Share of Search Pet Insurance Websites in August 2025
| # | Website | Monthly Change |
|---|---|---|
| 30 |  ing.com.au | +14 |
| 35 |  fetchpet.com.au | +14 |
| 33 |  moneysmart.gov.au | +12 |
| 18 |  guidedogsinsurance.org.au | +11 |
| 31 |  realinsurance.com.au | +8 |
Trending down in the top 50
Fastest Declining Share of Search Pet Insurance Websites in August 2025
| # | Website | Monthly Change |
|---|---|---|
| 41 |  ai-cio.com | -14 |
| 43 |  gaponly.com.au | -11 |
| 40 |  hif.com.au | -10 |
| 46 |  institutional.massmutual.com | -10 |
| 36 |  petsecure.com.au | -8 |
ing.com.au: Climbed 14 positions to rank #30 globally.
fetchpet.com.au: Moved up 14 positions to #35 globally.
moneysmart.gov.au, guidedogsinsurance.org.au, realinsurance.com.au: Gained 12, 11, 8 positions, respectively.
ai-cio.com: Dropped 14 positions to rank #41 globally.
gaponly.com.au: Moved down 11 positions to #43 globally.
hif.com.au, institutional.massmutual.com, petsecure.com.au: Lost 10, 10, 8 positions, respectively.
| # | Company | Share of Search | Monthly Change | Keywords Ranking |
|---|---|---|---|---|
| 1 | comparethemarket.com.au | 21.8% | 0 | 86 |
| 2 | rspcapetinsurance.org.au | 15.8% | 0 | 81 |
| 3 | petinsuranceaustralia.com.au | 11.2% | +2 | 53 |
| 4 | lgra.com | 7.5% | -1 | 4 |
| 5 | petinsurance.com.au | 5.8% | -1 | 52 |
| 6 |  medibank.com.au | 4.4% | 0 | 73 |
| 7 |  insurance.everyday.com.au | 4.3% | +1 | 71 |
| 8 |  investopedia.com | 3.1% | +2 | 2 |
| 9 |  iselect.com.au | 3.0% | +2 | 44 |
| 10 |  bowwowinsurance.com.au | 3.0% | -3 | 56 |
| 11 |  bupa.com.au | 1.9% | +3 | 39 |
| 12 |  commbank.com.au | 1.7% | -3 | 45 |
| 13 |  alight.com | 1.2% | 0 | 1 |
| 14 |  content.naic.org | 1.1% | -2 | 2 |
| 15 |  budgetdirect.com.au | 1.1% | +1 | 62 |
| 16 |  legalandgeneral.com | 1.0% | +1 | 3 |
| 17 |  petsy.com.au | 0.9% | -4 | 33 |
| 18 | guidedogsinsurance.org.au | 0.7% | +11 | 26 |
| 19 |  aon.com | 0.7% | +4 | 2 |
| 20 |  prtinsurance.com | 0.7% | -5 | 4 |
| 21 |  petcovergroup.com | 0.7% | -2 | 45 |
| 22 |  knose.com.au | 0.7% | -1 | 34 |
| 23 |  racq.com.au | 0.6% | -5 | 26 |
| 24 |  petbarn.com.au | 0.6% | -4 | 23 |
| 25 |  rac.com.au | 0.6% | -3 | 22 |
| 26 |  canstar.com.au | 0.5% | +7 | 29 |
| 27 |  northerntrust.com | 0.4% | -3 | 2 |
| 28 |  aami.com.au | 0.4% | -3 | 39 |
| 29 |  reddit.com | 0.3% | +6 | 13 |
| 30 | ing.com.au | 0.3% | +14 | 17 |