Top 10 websites by Share of Search in September 2025.
This report is measured using the top 38 search queries for Pet Insurance.
Pet Insurance Share of Search Overview (September 2025)
Best performer: comparethemarket.com.au leads with a 21.9% share of search.
Top 3 Websites: Command 52.2% of total share of search.
Keyword Coverage: Ranges from 1 to 133 appearances, averaging 37 per website.
Share of Search Distribution for Pet Insurance in September 2025
Top 5 websites control 63.1% of the total share of search. The remaining 36.9% is distributed among 45 other websites.
comparethemarket.com.au
rspcapetinsurance.org.au
petinsuranceaustralia.com.au
lgra.com
petinsurance.com.au
Other websites
Trending up in the top 50
Fastest Growing Share of Search Pet Insurance Websites in September 2025
| # | Website | Monthly Change |
|---|---|---|
| 23 |  fetchpet.com.au | +12 |
| 33 |  gaponly.com.au | +10 |
| 11 |  aon.com | +8 |
| 20 |  canstar.com.au | +6 |
| 14 |  petsy.com.au | +3 |
Trending down in the top 50
Fastest Declining Share of Search Pet Insurance Websites in September 2025
| # | Website | Monthly Change |
|---|---|---|
| 43 |  petsecure.com.au | -7 |
| 48 |  ai-cio.com | -7 |
| 32 |  northerntrust.com | -5 |
| 36 |  realinsurance.com.au | -5 |
| 37 |  vetschoice.guildinsurance.com.au | -5 |
fetchpet.com.au: Climbed 12 positions to rank #23 globally.
gaponly.com.au: Moved up 10 positions to #33 globally.
aon.com, canstar.com.au, petsy.com.au: Gained 8, 6, 3 positions, respectively.
petsecure.com.au: Dropped 7 positions to rank #43 globally.
ai-cio.com: Moved down 7 positions to #48 globally.
northerntrust.com, realinsurance.com.au, vetschoice.guildinsurance.com.au: Lost 5, 5, 5 positions, respectively.
| # | Company | Share of Search | Monthly Change | Keywords Ranking |
|---|---|---|---|---|
| 1 | comparethemarket.com.au | 21.9% | 0 | 133 |
| 2 | rspcapetinsurance.org.au | 18.6% | 0 | 125 |
| 3 | petinsuranceaustralia.com.au | 11.6% | 0 | 80 |
| 4 | lgra.com | 5.9% | 0 | 6 |
| 5 | petinsurance.com.au | 5.0% | 0 | 75 |
| 6 |  medibank.com.au | 4.2% | 0 | 105 |
| 7 |  insurance.everyday.com.au | 4.0% | 0 | 102 |
| 8 |  bowwowinsurance.com.au | 2.8% | +2 | 80 |
| 9 |  investopedia.com | 2.4% | -1 | 3 |
| 10 |  iselect.com.au | 2.3% | -1 | 57 |
| 11 | aon.com | 1.8% | +8 | 3 |
| 12 |  commbank.com.au | 1.6% | 0 | 63 |
| 13 |  bupa.com.au | 1.6% | -2 | 58 |
| 14 | petsy.com.au | 1.4% | +3 | 52 |
| 15 |  alight.com | 1.3% | -2 | 2 |
| 16 |  budgetdirect.com.au | 1.0% | -1 | 92 |
| 17 |  legalandgeneral.com | 0.9% | -1 | 5 |
| 18 |  content.naic.org | 0.8% | -4 | 3 |
| 19 |  petcovergroup.com | 0.7% | +2 | 59 |
| 20 | canstar.com.au | 0.6% | +6 | 42 |
| 21 |  knose.com.au | 0.6% | +1 | 51 |
| 22 |  guidedogsinsurance.org.au | 0.6% | -4 | 37 |
| 23 | fetchpet.com.au | 0.6% | +12 | 35 |
| 24 |  prtinsurance.com | 0.5% | -4 | 6 |
| 25 |  racq.com.au | 0.5% | -2 | 40 |
| 26 |  rac.com.au | 0.5% | -1 | 34 |
| 27 |  petsure.com.au | 0.5% | 0 | 8 |
| 28 |  petbarn.com.au | 0.5% | -4 | 34 |
| 29 |  aami.com.au | 0.4% | -1 | 56 |
| 30 |  ing.com.au | 0.4% | 0 | 26 |