SEO Market Leaders: Pet Insurance

Last updated on July 5, 2025

Top 10 websites by Share of Search in July 2025.

This report is measured using the top 38 search queries for Pet Insurance.

comparethemarket.com.au

comparethemarket.com.au

rspcapetinsurance.org.au

rspcapetinsurance.org.au

lgra.com

lgra.com

petinsurance.com.au

petinsurance.com.au

petinsuranceaustralia.com.au

petinsuranceaustralia.com.au

medibank.com.au

medibank.com.au

bowwowinsurance.com.au

bowwowinsurance.com.au

insurance.everyday.com.au

insurance.everyday.com.au

commbank.com.au

commbank.com.au

investopedia.com

investopedia.com

Pet Insurance Share of Search Overview (July 2025)

  • Best performer: comparethemarket.com.au leads with a 22.7% share of search.

  • Top 3 Websites: Command 50.3% of total share of search.

  • Keyword Coverage: Ranges from 1 to 43 appearances, averaging 13 per website.

Share of Search Distribution for Pet Insurance in July 2025

Top 5 websites control 64.3% of the total share of search. The remaining 35.7% is distributed among 45 other websites.

comparethemarket.com.au

comparethemarket.com.au

22.7%
rspcapetinsurance.org.au

rspcapetinsurance.org.au

20.2%
lgra.com

lgra.com

7.3%
petinsurance.com.au

petinsurance.com.au

7.2%
petinsuranceaustralia.com.au

petinsuranceaustralia.com.au

6.8%

Other websites

35.7%
# Company Share of SearchKeywords Ranking
1
comparethemarket.com.au

comparethemarket.com.au

22.7%
43
2
rspcapetinsurance.org.au

rspcapetinsurance.org.au

20.2%
39
3
lgra.com

lgra.com

7.3%
2
4
petinsurance.com.au

petinsurance.com.au

7.2%
30
5
petinsuranceaustralia.com.au

petinsuranceaustralia.com.au

6.8%
26
6
medibank.com.au

medibank.com.au

4.4%
38
7
bowwowinsurance.com.au

bowwowinsurance.com.au

4.2%
29
8
insurance.everyday.com.au

insurance.everyday.com.au

2.9%
35
9
commbank.com.au

commbank.com.au

2.5%
22
10
investopedia.com

investopedia.com

2.3%
1
11
iselect.com.au

iselect.com.au

1.6%
23
12
content.naic.org

content.naic.org

1.6%
1
13
petsy.com.au

petsy.com.au

1.4%
16
14
bupa.com.au

bupa.com.au

1.2%
22
15
prtinsurance.com

prtinsurance.com

1.2%
2
16
budgetdirect.com.au

budgetdirect.com.au

1.0%
30
17
legalandgeneral.com

legalandgeneral.com

0.9%
2
18
racq.com.au

racq.com.au

0.8%
12
19
petcovergroup.com

petcovergroup.com

0.8%
23
20
petbarn.com.au

petbarn.com.au

0.7%
11
21
knose.com.au

knose.com.au

0.7%
17
22
rac.com.au

rac.com.au

0.7%
10
23
aon.com

aon.com

0.6%
1
24
northerntrust.com

northerntrust.com

0.5%
1
25
aami.com.au

aami.com.au

0.5%
21
26
vetschoice.guildinsurance.com.au

vetschoice.guildinsurance.com.au

0.4%
11
27
ai-cio.com

ai-cio.com

0.3%
2
28
petsecure.com.au

petsecure.com.au

0.3%
9
29
guidedogsinsurance.org.au

guidedogsinsurance.org.au

0.3%
12
30
hif.com.au

hif.com.au

0.3%
7

*Websites can appear more than once for the same query.

FAQs about Share of Search Analysis in Australia for Desktop Users

What is the current share of search Pet Insurance leader in July 2025 for Desktop users in Australia?

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