SEO Market Leaders: Protein Powder

Last updated on July 4, 2025

Top 10 websites by Share of Search in July 2025.

This report is measured using the top 545 search queries for Protein Powder.

au.myprotein.com

au.myprotein.com

trueprotein.com.au

trueprotein.com.au

elitesupps.com.au

elitesupps.com.au

bulknutrients.com.au

bulknutrients.com.au

happyway.com.au

happyway.com.au

musclenation.org

musclenation.org

chemistwarehouse.com.au

chemistwarehouse.com.au

nutritionwarehouse.com.au

nutritionwarehouse.com.au

australiansportsnutrition.com.au

australiansportsnutrition.com.au

amazon.com.au

amazon.com.au

Protein Powder Share of Search Overview (July 2025)

  • Best performer: au.myprotein.com leads with a 12.6% share of search.

  • Top 3 Websites: Command 34.2% of total share of search.

  • Keyword Coverage: Ranges from 5 to 595 appearances, averaging 135 per website.

Share of Search Distribution for Protein Powder in July 2025

Top 5 websites control 48.7% of the total share of search. The remaining 51.3% is distributed among 45 other websites.

au.myprotein.com

au.myprotein.com

12.6%
trueprotein.com.au

trueprotein.com.au

11.7%
elitesupps.com.au

elitesupps.com.au

9.9%
bulknutrients.com.au

bulknutrients.com.au

7.3%
happyway.com.au

happyway.com.au

7.2%

Other websites

51.3%
# Company Share of SearchKeywords Ranking
1
au.myprotein.com

au.myprotein.com

12.6%
321
2
trueprotein.com.au

trueprotein.com.au

11.7%
345
3
elitesupps.com.au

elitesupps.com.au

9.9%
311
4
bulknutrients.com.au

bulknutrients.com.au

7.3%
595
5
happyway.com.au

happyway.com.au

7.2%
308
6
musclenation.org

musclenation.org

6.2%
88
7
chemistwarehouse.com.au

chemistwarehouse.com.au

5.7%
321
8
nutritionwarehouse.com.au

nutritionwarehouse.com.au

3.4%
297
9
australiansportsnutrition.com.au

australiansportsnutrition.com.au

3.3%
289
10
amazon.com.au

amazon.com.au

2.8%
427
11
healthline.com

healthline.com

2.5%
189
12
health.harvard.edu

health.harvard.edu

2.2%
80
13
macromike.com.au

macromike.com.au

1.9%
76
14
nutraorganics.com.au

nutraorganics.com.au

1.9%
45
15
musashi.com

musashi.com

1.8%
98
16
coles.com.au

coles.com.au

1.7%
189
17
uprotein.com.au

uprotein.com.au

1.3%
186
18
supplementmart.com.au

supplementmart.com.au

1.2%
143
19
medicalnewstoday.com

medicalnewstoday.com

0.9%
49
20
webmd.com

webmd.com

0.9%
46
21
reddit.com

reddit.com

0.9%
237
22
optimumnutrition.com

optimumnutrition.com

0.8%
100
23
bscsupplements.com

bscsupplements.com

0.8%
63
24
shakesphere.com.au

shakesphere.com.au

0.7%
5
25
amazonia.com

amazonia.com

0.7%
74
26
woolworths.com.au

woolworths.com.au

0.7%
168
27
vpa.com.au

vpa.com.au

0.6%
232
28
gogood.com.au

gogood.com.au

0.6%
82
29
professionalwhey.com.au

professionalwhey.com.au

0.5%
78
30
wearechief.com

wearechief.com

0.5%
22

*Websites can appear more than once for the same query.

FAQs about Share of Search Analysis in Australia for Desktop Users

What is the current share of search Protein Powder leader in July 2025 for Desktop users in Australia?

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