Top 10 Protein Powder websites by Share of Search in December 2025.
This report is measured using the top 647 search queries for Protein Powder.
Protein Powder Share of Search Overview (December 2025)
//Best performer
trueprotein.com.au leads the market with
17.2%
share of search
//Top 3 Websites
combined command total of
35.0%
share of search
//Keyword Coverage
Ranges from 15 to 1972 appearances
450
average per website
Share of Search Distribution for Protein Powder in December 2025
Top 5 websites control 47.8% of the total share of search. The remaining 52.2% is distributed among 45 other websites.
trueprotein.com.au
au.myprotein.com
bulknutrients.com.au
elitesupps.com.au
musashi.com
Other websites
Trending up in the top 50
Fastest Growing Share of Search Protein Powder Websites in December 2025
| # | Website | Monthly Change |
|---|---|---|
| 41 |  suppsrus.com.au | +6 |
| 27 |  vpa.com.au | +3 |
| 28 |  optimumnutrition.com | +3 |
| 5 | musashi.com | +2 |
| 11 |  musclenation.org | +2 |
Trending down in the top 50
Fastest Declining Share of Search Protein Powder Websites in December 2025
| # | Website | Monthly Change |
|---|---|---|
| 26 |  nutraorganics.com.au | -8 |
| 13 |  amazon.com.au | -2 |
| 25 |  reddit.com | -2 |
| 29 |  shakesphere.com.au | -2 |
| 30 |  proteinsuppliesaustralia.com.au | -2 |
Top position changes for Protein Powder in December 2025
suppsrus.com.au: Climbed 6 positions to rank #41 globally.
vpa.com.au: Moved up 3 positions to #27 globally.
optimumnutrition.com, musashi.com, musclenation.org: Gained 3, 2, 2 positions, respectively.
nutraorganics.com.au: Dropped 8 positions to rank #26 globally.
amazon.com.au: Moved down 2 positions to #13 globally.
reddit.com, shakesphere.com.au, proteinsuppliesaustralia.com.au: Lost 2, 2, 2 positions, respectively.
| # | Company | Share of Search | Monthly Change | Keywords Ranking |
|---|---|---|---|---|
| 1 | trueprotein.com.au | 17.2% | 0 | 1181 |
| 2 | au.myprotein.com | 9.7% | 0 | 1164 |
| 3 | bulknutrients.com.au | 8.1% | 0 | 1972 |
| 4 | elitesupps.com.au | 7.8% | 0 | 1088 |
| 5 | musashi.com | 5.0% | +2 | 445 |
| 6 |  chemistwarehouse.com.au | 4.3% | -1 | 1018 |
| 7 |  happyway.com.au | 4.1% | -1 | 1014 |
| 8 |  health.harvard.edu | 3.7% | 0 | 274 |
| 9 |  nutritionwarehouse.com.au | 3.2% | +1 | 910 |
| 10 |  macromike.com.au | 2.8% | -1 | 392 |
| 11 | musclenation.org | 2.6% | +2 | 374 |
| 12 |  australiansportsnutrition.com.au | 2.5% | 0 | 1042 |
| 13 | amazon.com.au | 2.5% | -2 | 1446 |
| 14 |  uprotein.com.au | 2.3% | +1 | 690 |
| 15 |  healthline.com | 2.1% | -1 | 588 |
| 16 |  medicalnewstoday.com | 1.7% | +1 | 123 |
| 17 |  coles.com.au | 1.5% | -1 | 674 |
| 18 |  tastelessprotein.com.au | 1.3% | +2 | 29 |
| 19 |  costpricesupplements.com.au | 1.3% | 0 | 135 |
| 20 |  supplementmart.com.au | 1.2% | +1 | 545 |
| 21 |  amazonia.com | 0.8% | +1 | 250 |
| 22 |  bbcgoodfood.com | 0.8% | +2 | 350 |
| 23 |  bscsupplements.com | 0.8% | +2 | 242 |
| 24 |  mayoclinic.org | 0.8% | +2 | 103 |
| 25 | reddit.com | 0.8% | -2 | 868 |
| 26 | nutraorganics.com.au | 0.8% | -8 | 169 |
| 27 | vpa.com.au | 0.7% | +3 | 725 |
| 28 | optimumnutrition.com | 0.7% | +3 | 384 |
| 29 | shakesphere.com.au | 0.7% | -2 | 16 |
| 30 | proteinsuppliesaustralia.com.au | 0.7% | -2 | 515 |
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