Top 10 Protein Powder websites by Share of Search in October 2025.
This report is measured using the top 647 search queries for Protein Powder.
Protein Powder Share of Search Overview (October 2025)
//Best performer
trueprotein.com.au leads the market with
17.2%
share of search
//Top 3 Websites
combined command total of
36.2%
share of search
//Keyword Coverage
Ranges from 14 to 1792 appearances
416
average per website
Share of Search Distribution for Protein Powder in October 2025
Top 5 websites control 48.0% of the total share of search. The remaining 52.0% is distributed among 45 other websites.
trueprotein.com.au
au.myprotein.com
elitesupps.com.au
bulknutrients.com.au
chemistwarehouse.com.au
Other websites
Trending up in the top 50
Fastest Growing Share of Search Protein Powder Websites in October 2025
| # | Website | Monthly Change |
|---|---|---|
| 34 |  hempfoods.com.au | +6 |
| 33 |  rebelsport.com.au | +5 |
| 22 |  amazonia.com | +4 |
| 24 |  shakesphere.com.au | +4 |
| 26 |  fortune.com | +4 |
Trending down in the top 50
Fastest Declining Share of Search Protein Powder Websites in October 2025
| # | Website | Monthly Change |
|---|---|---|
| 50 |  health.clevelandclinic.org | -16 |
| 36 |  webmd.com | -13 |
| 30 |  nutraorganics.com.au | -11 |
| 46 |  professionalwhey.com.au | -10 |
| 13 |  musclenation.org | -6 |
Top position changes for Protein Powder in October 2025
hempfoods.com.au: Climbed 6 positions to rank #34 globally.
rebelsport.com.au: Moved up 5 positions to #33 globally.
amazonia.com, shakesphere.com.au, fortune.com: Gained 4, 4, 4 positions, respectively.
health.clevelandclinic.org: Dropped 16 positions to rank #50 globally.
webmd.com: Moved down 13 positions to #36 globally.
nutraorganics.com.au, professionalwhey.com.au, musclenation.org: Lost 11, 10, 6 positions, respectively.
| # | Company | Share of Search | Monthly Change | Keywords Ranking |
|---|---|---|---|---|
| 1 | trueprotein.com.au | 17.2% | 0 | 1054 |
| 2 | au.myprotein.com | 11.0% | 0 | 1059 |
| 3 | elitesupps.com.au | 8.0% | +1 | 991 |
| 4 | bulknutrients.com.au | 7.4% | -1 | 1792 |
| 5 | chemistwarehouse.com.au | 4.4% | +1 | 905 |
| 6 |  health.harvard.edu | 4.3% | +3 | 270 |
| 7 |  musashi.com | 4.1% | +1 | 400 |
| 8 |  happyway.com.au | 3.9% | -3 | 888 |
| 9 |  macromike.com.au | 3.0% | +1 | 366 |
| 10 |  australiansportsnutrition.com.au | 2.9% | +1 | 939 |
| 11 |  nutritionwarehouse.com.au | 2.9% | +1 | 840 |
| 12 |  amazon.com.au | 2.7% | +1 | 1327 |
| 13 | musclenation.org | 2.5% | -6 | 332 |
| 14 |  medicalnewstoday.com | 2.1% | +3 | 111 |
| 15 |  healthline.com | 2.0% | +1 | 518 |
| 16 |  coles.com.au | 1.8% | -2 | 626 |
| 17 |  uprotein.com.au | 1.8% | -2 | 634 |
| 18 |  optimumnutrition.com | 1.1% | 0 | 353 |
| 19 |  supplementmart.com.au | 1.1% | +1 | 500 |
| 20 |  bbcgoodfood.com | 1.0% | +1 | 320 |
| 21 |  reddit.com | 0.9% | +1 | 815 |
| 22 | amazonia.com | 0.9% | +4 | 226 |
| 23 |  bscsupplements.com | 0.9% | +1 | 217 |
| 24 | shakesphere.com.au | 0.8% | +4 | 14 |
| 25 |  forbes.com | 0.8% | +2 | 200 |
| 26 | fortune.com | 0.7% | +4 | 37 |
| 27 |  woolworths.com.au | 0.6% | +4 | 505 |
| 28 |  vpa.com.au | 0.6% | -3 | 664 |
| 29 |  proteinsuppliesaustralia.com.au | 0.6% | 0 | 454 |
| 30 | nutraorganics.com.au | 0.6% | -11 | 129 |
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