SEO Market Leaders: Savings

Last updated on July 5, 2025

Top 10 Savings websites by Share of Search in December 2025.

This report is measured using the top 910 search queries for Savings.

canstar.com.au

canstar.com.au

19.1% ↓

money.com.au

money.com.au

18.6% ↓

commbank.com.au

commbank.com.au

15.2% ↑

savings.com.au

savings.com.au

9.6% ↓

nab.com.au

nab.com.au

7.4% ↑

infochoice.com.au

infochoice.com.au

3.9% ↑

boq.com.au

boq.com.au

3.4% ↓

finder.com.au

finder.com.au

1.9% ↑

moneysmart.gov.au

moneysmart.gov.au

1.7% ↑

westpac.com.au

westpac.com.au

1.7% ↑

Savings Share of Search Overview (December 2025)

//Best performer

canstar.com.au leads the market with

19.1%

share of search

//Top 3 Websites

combined command total of

52.8%

share of search

//Keyword Coverage

Ranges from 246 to 5792 appearances

2443

average per website

Share of Search Distribution for Savings in December 2025

Top 5 websites control 69.8% of the total share of search. The remaining 30.2% is distributed among 45 other websites.

canstar.com.au

canstar.com.au

19.1%
money.com.au

money.com.au

18.6%
commbank.com.au

commbank.com.au

15.2%
savings.com.au

savings.com.au

9.6%
nab.com.au

nab.com.au

7.4%

Other websites

30.2%

Trending up in the top 50

Fastest Growing Share of Search Savings Websites in December 2025

#WebsiteMonthly Change
30
wise.com

wise.com

+13
29
themutual.com.au

themutual.com.au

+12
35
unitybank.com.au

unitybank.com.au

+10
27
bankofmelbourne.com.au

bankofmelbourne.com.au

+6
31
bankaust.com.au

bankaust.com.au

+6

Trending down in the top 50

Fastest Declining Share of Search Savings Websites in December 2025

#WebsiteMonthly Change
43
bcu.com.au

bcu.com.au

-9
21
rabobank.com.au

rabobank.com.au

-7
36
pnbank.com.au

pnbank.com.au

-7
37
virginmoney.com.au

virginmoney.com.au

-7
33
greater.com.au

greater.com.au

-6

Top position changes for Savings in December 2025

  • wise.com: Climbed 13 positions to rank #30 globally.

  • themutual.com.au: Moved up 12 positions to #29 globally.

  • unitybank.com.au, bankofmelbourne.com.au, bankaust.com.au: Gained 10, 6, 6 positions, respectively.

  • bcu.com.au: Dropped 9 positions to rank #43 globally.

  • rabobank.com.au: Moved down 7 positions to #21 globally.

  • pnbank.com.au, virginmoney.com.au, greater.com.au: Lost 7, 7, 6 positions, respectively.

# Company Share of SearchMonthly ChangeKeywords Ranking
1
canstar.com.au

canstar.com.au

19.1%
+1
5026
2
money.com.au

money.com.au

18.6%
-1
4267
3
commbank.com.au

commbank.com.au

15.2%
0
5792
4
savings.com.au

savings.com.au

9.6%
0
2909
5
nab.com.au

nab.com.au

7.4%
0
4592
6
infochoice.com.au

infochoice.com.au

3.9%
+1
3051
7
boq.com.au

boq.com.au

3.4%
-1
4670
8
finder.com.au

finder.com.au

1.9%
+2
3619
9
moneysmart.gov.au

moneysmart.gov.au

1.7%
0
2954
10
westpac.com.au

westpac.com.au

1.7%
+5
5041
11
macquarie.com.au

macquarie.com.au

1.6%
0
3755
12
bendigobank.com.au

bendigobank.com.au

1.6%
0
4628
13
ing.com.au

ing.com.au

1.5%
-5
4012
14
reddit.com

reddit.com

1.4%
+4
2026
15
greatsouthernbank.com.au

greatsouthernbank.com.au

1.1%
-2
4063
16
bankwest.com.au

bankwest.com.au

1.0%
+3
3751
17
anz.com.au

anz.com.au

0.9%
+4
4368
18
choice.com.au

choice.com.au

0.7%
+5
2179
19
peopleschoice.com.au

peopleschoice.com.au

0.6%
-3
2267
20
suncorpbank.com.au

suncorpbank.com.au

0.6%
0
2365
21
rabobank.com.au

rabobank.com.au

0.6%
-7
3159
22
ubank.com.au

ubank.com.au

0.6%
-5
2516
23
hsbc.com.au

hsbc.com.au

0.5%
+1
4398
24
mebank.com.au

mebank.com.au

0.5%
-2
3878
25
amp.com.au

amp.com.au

0.4%
0
2161
26
stgeorge.com.au

stgeorge.com.au

0.4%
0
2935
27
bankofmelbourne.com.au

bankofmelbourne.com.au

0.4%
+6
1109
28
mozo.com.au

mozo.com.au

0.3%
0
2043
29
themutual.com.au

themutual.com.au

0.3%
+12
380
30
wise.com

wise.com

0.2%
+13
246

*Websites can appear more than once for the same query.

Frequently asked questions about

Share of Search Analysis in Australia for Desktop users.

What is the current share of search Savings leader in December 2025 for Desktop users in Australia?

Which is the top share of search trending Savings websites in Australia for Desktop users in December 2025?

Which is the fastest declining Savings website in Australia for Desktop users in December 2025?

What are the most significant changes in the Savings rankings for Australia in December 2025?

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