SEO Market Leaders: Savings

Last updated on July 5, 2025

Top 10 websites by Share of Search in October 2025.

This report is measured using the top 910 search queries for Savings.

money.com.au

money.com.au

24.2% ↑

canstar.com.au

canstar.com.au

18.5% ↑

commbank.com.au

commbank.com.au

11.3% ↓

savings.com.au

savings.com.au

11.2% ↓

nab.com.au

nab.com.au

5.4% ↓

boq.com.au

boq.com.au

4.9% ↑

infochoice.com.au

infochoice.com.au

2.9% ↓

ing.com.au

ing.com.au

2.8% ↑

moneysmart.gov.au

moneysmart.gov.au

1.6% ↑

finder.com.au

finder.com.au

1.3% ↓

Savings Share of Search Overview (October 2025)

  • Best performer: money.com.au leads with a 24.2% share of search.

  • Top 3 Websites: Command 54.1% of total share of search.

  • Keyword Coverage: Ranges from 223 to 5392 appearances, averaging 2324 per website.

  • 14% of search queries in the Savings report trigger AI Overview results. When weighted by search traffic, AI Overviews appear for 20% of total search volume.

Share of Search Distribution for Savings in October 2025

Top 5 websites control 70.7% of the total share of search. The remaining 29.3% is distributed among 45 other websites.

money.com.au

money.com.au

24.2%
canstar.com.au

canstar.com.au

18.5%
commbank.com.au

commbank.com.au

11.3%
savings.com.au

savings.com.au

11.2%
nab.com.au

nab.com.au

5.4%

Other websites

29.3%

Trending up in the top 50

Fastest Growing Share of Search Savings Websites in October 2025

#WebsiteMonthly Change
34
bcu.com.au

bcu.com.au

+7
43
boqspecialist.com.au

boqspecialist.com.au

+7
28
pnbank.com.au

pnbank.com.au

P&N Bank

+6
14
rabobank.com.au

rabobank.com.au

Rabobank

+5
16
peopleschoice.com.au

peopleschoice.com.au

People's Choice

+5

Trending down in the top 50

Fastest Declining Share of Search Savings Websites in October 2025

#WebsiteMonthly Change
42
themutual.com.au

themutual.com.au

-12
44
unitybank.com.au

unitybank.com.au

-8
15
westpac.com.au

westpac.com.au

Westpac

-6
33
bankofmelbourne.com.au

bankofmelbourne.com.au

-6
49
newcastlepermanent.com.au

newcastlepermanent.com.au

-5
  • bcu.com.au: Climbed 7 positions to rank #34 globally.

  • boqspecialist.com.au: Moved up 7 positions to #43 globally.

  • pnbank.com.au, rabobank.com.au, peopleschoice.com.au: Gained 6, 5, 5 positions, respectively.

  • themutual.com.au: Dropped 12 positions to rank #42 globally.

  • unitybank.com.au: Moved down 8 positions to #44 globally.

  • westpac.com.au, bankofmelbourne.com.au, newcastlepermanent.com.au: Lost 6, 6, 5 positions, respectively.

# Company Share of SearchMonthly ChangeKeywords Ranking
1
money.com.au

money.com.au

Money

24.2%
0
3972
2
canstar.com.au

canstar.com.au

Canstar

18.5%
0
4579
3
commbank.com.au

commbank.com.au

Commonwealth Bank

11.3%
0
5392
4
savings.com.au

savings.com.au

Savings.com.au

11.2%
0
2783
5
nab.com.au

nab.com.au

National Australia Bank

5.4%
0
4283
6
boq.com.au

boq.com.au

Bank of Queensland

4.9%
+1
4335
7
infochoice.com.au

infochoice.com.au

InfoChoice

2.9%
-1
2910
8
ing.com.au

ing.com.au

ING

2.8%
0
3777
9
moneysmart.gov.au

moneysmart.gov.au

Moneysmart

1.6%
+4
2709
10
finder.com.au

finder.com.au

Finder

1.3%
+1
3481
11
macquarie.com.au

macquarie.com.au

Macquarie

1.3%
+1
3596
12
bendigobank.com.au

bendigobank.com.au

Bendigo Bank

1.3%
-2
4385
13
greatsouthernbank.com.au

greatsouthernbank.com.au

Great Southern Bank

1.1%
+1
3876
14
rabobank.com.au

rabobank.com.au

Rabobank

1.1%
+5
3053
15
westpac.com.au

westpac.com.au

Westpac

1.0%
-6
4875
16
peopleschoice.com.au

peopleschoice.com.au

People's Choice

0.9%
+5
2126
17
ubank.com.au

ubank.com.au

NAB

0.9%
+1
2491
18
anz.com.au

anz.com.au

ANZ

0.8%
-2
4202
19
bankwest.com.au

bankwest.com.au

Bankwest

0.8%
-4
3723
20
reddit.com

reddit.com

Reddit

0.8%
-3
1878
21
suncorpbank.com.au

suncorpbank.com.au

Suncorp Bank

0.7%
+2
2147
22
mebank.com.au

mebank.com.au

ME

0.6%
0
3753
23
choice.com.au

choice.com.au

CHOICE

0.5%
-3
2154
24
hsbc.com.au

hsbc.com.au

HSBC Bank Australia

0.5%
0
4225
25
amp.com.au

amp.com.au

AMP

0.3%
+1
2018
26
stgeorge.com.au

stgeorge.com.au

Westpac Banking

0.3%
-1
2803
27
greater.com.au

greater.com.au

Greater Bank

0.2%
+2
2193
28
pnbank.com.au

pnbank.com.au

P&N Bank

0.2%
+6
1201
29
mozo.com.au

mozo.com.au

Mozo

0.2%
-1
1939
30
virginmoney.com.au

virginmoney.com.au

Virgin Money

0.2%
+5
1741

*Websites can appear more than once for the same query.

FAQs about Share of Search Analysis in Australia for Desktop Users

What is the current share of search Savings leader in October 2025 for Desktop users in Australia?

Which is the top share of search trending Savings websites in Australia for Desktop users in October 2025?

Which is the fastest declining Savings website in Australia for Desktop users in October 2025?

What are the most significant changes in the Savings rankings for Australia in October 2025?

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