Top 10 websites by Share of Search in September 2025.
This report is measured using the top 284 search queries for Share Trading.
Share Trading Share of Search Overview (September 2025)
Best performer: moneysmart.gov.au leads with a 25.5% share of search.
Top 3 Websites: Command 58.9% of total share of search.
Keyword Coverage: Ranges from 18 to 788 appearances, averaging 173 per website.
Share of Search Distribution for Share Trading in September 2025
Top 5 websites control 70.2% of the total share of search. The remaining 29.8% is distributed among 45 other websites.
moneysmart.gov.au
commbank.com.au
commsec.com.au
fool.com.au
westpac.com.au
Other websites
Trending up in the top 50
Fastest Growing Share of Search Share Trading Websites in September 2025
| # | Website | Monthly Change |
|---|---|---|
| 32 |  belldirect.com.au | +4 |
| 9 |  ato.gov.au | +3 |
| 16 |  finder.com.au | +3 |
| 27 |  hsbc.com.au | +3 |
| 44 |  arielle.com.au | +3 |
Trending down in the top 50
Fastest Declining Share of Search Share Trading Websites in September 2025
| # | Website | Monthly Change |
|---|---|---|
| 48 |  moomoo.com | -7 |
| 46 |  findastockbroker.com.au | -6 |
| 20 |  investors.com | -5 |
| 29 |  forbes.com | -5 |
| 41 |  turtons.com | -4 |
belldirect.com.au: Climbed 4 positions to rank #32 globally.
ato.gov.au: Moved up 3 positions to #9 globally.
finder.com.au, hsbc.com.au, arielle.com.au: Gained 3, 3, 3 positions, respectively.
moomoo.com: Dropped 7 positions to rank #48 globally.
findastockbroker.com.au: Moved down 6 positions to #46 globally.
investors.com, forbes.com, turtons.com: Lost 5, 5, 4 positions, respectively.
| # | Company | Share of Search | Monthly Change | Keywords Ranking |
|---|---|---|---|---|
| 1 | moneysmart.gov.au | 25.5% | 0 | 625 |
| 2 | commbank.com.au | 17.3% | 0 | 526 |
| 3 | commsec.com.au | 16.1% | 0 | 788 |
| 4 | fool.com.au | 6.5% | 0 | 476 |
| 5 | westpac.com.au | 4.8% | 0 | 459 |
| 6 |  vanguard.com.au | 4.3% | 0 | 206 |
| 7 |  undertheradarreport.com.au | 2.8% | 0 | 155 |
| 8 |  nabtrade.com.au | 2.5% | +1 | 376 |
| 9 | ato.gov.au | 2.1% | +3 | 200 |
| 10 |  asx.com.au | 1.8% | -2 | 259 |
| 11 |  ig.com | 1.7% | -1 | 448 |
| 12 |  stgeorge.com.au | 1.5% | -1 | 257 |
| 13 |  reddit.com | 1.2% | 0 | 275 |
| 14 |  canstar.com.au | 0.9% | +2 | 241 |
| 15 |  etoro.com | 0.8% | -1 | 138 |
| 16 | finder.com.au | 0.7% | +3 | 283 |
| 17 |  cmcmarkets.com | 0.6% | 0 | 199 |
| 18 |  investopedia.com | 0.6% | 0 | 112 |
| 19 |  anz.com | 0.6% | +2 | 69 |
| 20 | investors.com | 0.6% | -5 | 92 |
| 21 |  morningstar.com.au | 0.5% | -1 | 119 |
| 22 |  hellostake.com | 0.5% | 0 | 239 |
| 23 |  bendigobank.com.au | 0.5% | 0 | 168 |
| 24 |  youtube.com | 0.4% | +1 | 185 |
| 25 |  sharesies.com.au | 0.4% | +1 | 122 |
| 26 |  perthmint.com | 0.4% | +2 | 42 |
| 27 | hsbc.com.au | 0.4% | +3 | 108 |
| 28 |  marketindex.com.au | 0.3% | +1 | 150 |
| 29 | forbes.com | 0.3% | -5 | 138 |
| 30 |  finance.yahoo.com | 0.3% | -3 | 102 |