Top 10 websites by Share of Search in October 2025.
This report is measured using the top 284 search queries for Share Trading.
Share Trading Share of Search Overview (October 2025)
Best performer: moneysmart.gov.au leads with a 25.9% share of search.
Top 3 Websites: Command 59.9% of total share of search.
Keyword Coverage: Ranges from 19 to 846 appearances, averaging 179 per website.
1% of search queries in the Share Trading report trigger AI Overview results. When weighted by search traffic, AI Overviews appear for 5% of total search volume.
Share of Search Distribution for Share Trading in October 2025
Top 5 websites control 70.7% of the total share of search. The remaining 29.3% is distributed among 45 other websites.
moneysmart.gov.au
commbank.com.au
commsec.com.au
fool.com.au
westpac.com.au
Other websites
Trending up in the top 50
Fastest Growing Share of Search Share Trading Websites in October 2025
| # | Website | Monthly Change |
|---|---|---|
| 7 |  nabtrade.com.au | +1 |
| 19 |  investors.com | +1 |
| 32 |  myracehorse.com | +1 |
| 37 |  interactivebrokers.com.au | +1 |
| 40 |  turtons.com | +1 |
Trending down in the top 50
Fastest Declining Share of Search Share Trading Websites in October 2025
| # | Website | Monthly Change |
|---|---|---|
| 8 |  undertheradarreport.com.au | -1 |
| 20 |  anz.com | -1 |
| 33 |  belldirect.com.au | -1 |
| 38 |  tipranks.com | -1 |
| 41 |  computershare.com | -1 |
nabtrade.com.au: Climbed 1 positions to rank #7 globally.
investors.com: Moved up 1 positions to #19 globally.
myracehorse.com, interactivebrokers.com.au, turtons.com: Gained 1, 1, 1 positions, respectively.
undertheradarreport.com.au: Dropped 1 positions to rank #8 globally.
anz.com: Moved down 1 positions to #20 globally.
belldirect.com.au, tipranks.com, computershare.com: Lost 1, 1, 1 positions, respectively.
| # | Company | Share of Search | Monthly Change | Keywords Ranking |
|---|---|---|---|---|
| 1 | moneysmart.gov.au | 25.9% | 0 | 665 |
| 2 | commbank.com.au | 17.5% | 0 | 553 |
| 3 | commsec.com.au | 16.5% | 0 | 846 |
| 4 | fool.com.au | 6.1% | 0 | 498 |
| 5 | westpac.com.au | 4.8% | 0 | 479 |
| 6 |  vanguard.com.au | 4.3% | 0 | 218 |
| 7 | nabtrade.com.au | 2.6% | +1 | 392 |
| 8 | undertheradarreport.com.au | 2.6% | -1 | 162 |
| 9 |  ato.gov.au | 2.2% | 0 | 207 |
| 10 |  asx.com.au | 2.0% | 0 | 267 |
| 11 |  ig.com | 1.6% | 0 | 454 |
| 12 |  stgeorge.com.au | 1.5% | 0 | 266 |
| 13 |  reddit.com | 1.2% | 0 | 283 |
| 14 |  canstar.com.au | 0.9% | 0 | 245 |
| 15 |  etoro.com | 0.8% | 0 | 148 |
| 16 |  finder.com.au | 0.7% | 0 | 290 |
| 17 |  cmcmarkets.com | 0.6% | 0 | 202 |
| 18 |  investopedia.com | 0.6% | 0 | 114 |
| 19 | investors.com | 0.5% | +1 | 92 |
| 20 | anz.com | 0.5% | -1 | 69 |
| 21 |  morningstar.com.au | 0.5% | 0 | 120 |
| 22 |  hellostake.com | 0.5% | 0 | 242 |
| 23 |  bendigobank.com.au | 0.4% | 0 | 168 |
| 24 |  youtube.com | 0.4% | 0 | 187 |
| 25 |  sharesies.com.au | 0.3% | 0 | 124 |
| 26 |  perthmint.com | 0.3% | 0 | 43 |
| 27 |  hsbc.com.au | 0.3% | 0 | 108 |
| 28 |  marketindex.com.au | 0.3% | 0 | 154 |
| 29 |  forbes.com | 0.3% | 0 | 136 |
| 30 |  finance.yahoo.com | 0.3% | 0 | 105 |