Top 10 websites by Share of Search in August 2025.
This report is measured using the top 284 search queries for Share Trading.
Share Trading Share of Search Overview (August 2025)
Best performer: moneysmart.gov.au leads with a 26.1% share of search.
Top 3 Websites: Command 60.3% of total share of search.
Keyword Coverage: Ranges from 12 to 530 appearances, averaging 119 per website.
Share of Search Distribution for Share Trading in August 2025
Top 5 websites control 72.5% of the total share of search. The remaining 27.5% is distributed among 45 other websites.
moneysmart.gov.au
commbank.com.au
commsec.com.au
fool.com.au
westpac.com.au
Other websites
Trending up in the top 50
Fastest Growing Share of Search Share Trading Websites in August 2025
| # | Website | Monthly Change |
|---|---|---|
| 20 |  morningstar.com.au | +10 |
| 26 |  sharesies.com.au | +5 |
| 37 |  turtons.com | +5 |
| 45 |  asic.gov.au | +5 |
| 22 |  hellostake.com | +4 |
Trending down in the top 50
Fastest Declining Share of Search Share Trading Websites in August 2025
| # | Website | Monthly Change |
|---|---|---|
| 46 |  morningstar.com | -10 |
| 49 |  raskmedia.com.au | -8 |
| 24 |  forbes.com | -7 |
| 33 |  anz.com.au | -6 |
| 41 |  moomoo.com | -6 |
morningstar.com.au: Climbed 10 positions to rank #20 globally.
sharesies.com.au: Moved up 5 positions to #26 globally.
turtons.com, asic.gov.au, hellostake.com: Gained 5, 5, 4 positions, respectively.
morningstar.com: Dropped 10 positions to rank #46 globally.
raskmedia.com.au: Moved down 8 positions to #49 globally.
forbes.com, anz.com.au, moomoo.com: Lost 7, 6, 6 positions, respectively.
| # | Company | Share of Search | Monthly Change | Keywords Ranking |
|---|---|---|---|---|
| 1 | moneysmart.gov.au | 26.1% | 0 | 421 |
| 2 | commbank.com.au | 18.8% | 0 | 374 |
| 3 | commsec.com.au | 15.3% | 0 | 530 |
| 4 | fool.com.au | 7.0% | 0 | 326 |
| 5 | westpac.com.au | 5.1% | 0 | 317 |
| 6 |  vanguard.com.au | 4.2% | 0 | 143 |
| 7 |  undertheradarreport.com.au | 2.5% | 0 | 103 |
| 8 |  asx.com.au | 1.9% | +2 | 176 |
| 9 |  nabtrade.com.au | 1.9% | 0 | 245 |
| 10 |  ig.com | 1.6% | -2 | 313 |
| 11 |  stgeorge.com.au | 1.4% | 0 | 178 |
| 12 |  ato.gov.au | 1.2% | +1 | 133 |
| 13 |  reddit.com | 1.1% | +2 | 187 |
| 14 |  etoro.com | 1.0% | -2 | 102 |
| 15 |  investors.com | 0.7% | +1 | 78 |
| 16 |  canstar.com.au | 0.7% | +2 | 150 |
| 17 |  cmcmarkets.com | 0.7% | -3 | 141 |
| 18 |  investopedia.com | 0.6% | +2 | 79 |
| 19 |  finder.com.au | 0.6% | +2 | 185 |
| 20 | morningstar.com.au | 0.5% | +10 | 88 |
| 21 |  anz.com | 0.5% | +2 | 47 |
| 22 | hellostake.com | 0.5% | +4 | 155 |
| 23 |  bendigobank.com.au | 0.5% | -4 | 114 |
| 24 | forbes.com | 0.4% | -7 | 113 |
| 25 |  youtube.com | 0.4% | -1 | 140 |
| 26 | sharesies.com.au | 0.3% | +5 | 75 |
| 27 |  finance.yahoo.com | 0.3% | -5 | 76 |
| 28 |  perthmint.com | 0.3% | 0 | 27 |
| 29 |  marketindex.com.au | 0.3% | -4 | 112 |
| 30 |  hsbc.com.au | 0.3% | -1 | 71 |