Top 10 Share Trading websites by Share of Search in December 2025.
This report is measured using the top 284 search queries for Share Trading.
Share Trading Share of Search Overview (December 2025)
//Best performer
moneysmart.gov.au leads the market with
25.1%
share of search
//Top 3 Websites
combined command total of
60.5%
share of search
//Keyword Coverage
Ranges from 19 to 924 appearances
192
average per website
Share of Search Distribution for Share Trading in December 2025
Top 5 websites control 70.9% of the total share of search. The remaining 29.1% is distributed among 45 other websites.
moneysmart.gov.au
commbank.com.au
commsec.com.au
fool.com.au
westpac.com.au
Other websites
Trending up in the top 50
Fastest Growing Share of Search Share Trading Websites in December 2025
| # | Website | Monthly Change |
|---|---|---|
| 17 |  morningstar.com.au | +5 |
| 26 |  marketindex.com.au | +4 |
| 7 |  asx.com.au | +3 |
| 19 |  perthmint.com | +2 |
| 23 |  bendigobank.com.au | +1 |
Trending down in the top 50
Fastest Declining Share of Search Share Trading Websites in December 2025
| # | Website | Monthly Change |
|---|---|---|
| 21 |  investors.com | -3 |
| 22 |  investopedia.com | -2 |
| 48 |  indmoney.com | -2 |
| 8 |  nabtrade.com.au | -1 |
| 9 |  ato.gov.au | -1 |
Top position changes for Share Trading in December 2025
morningstar.com.au: Climbed 5 positions to rank #17 globally.
marketindex.com.au: Moved up 4 positions to #26 globally.
asx.com.au, perthmint.com, bendigobank.com.au: Gained 3, 2, 1 positions, respectively.
investors.com: Dropped 3 positions to rank #21 globally.
investopedia.com: Moved down 2 positions to #22 globally.
indmoney.com, nabtrade.com.au, ato.gov.au: Lost 2, 1, 1 positions, respectively.
| # | Company | Share of Search | Monthly Change | Keywords Ranking |
|---|---|---|---|---|
| 1 | moneysmart.gov.au | 25.1% | 0 | 724 |
| 2 | commbank.com.au | 19.0% | 0 | 609 |
| 3 | commsec.com.au | 16.3% | 0 | 924 |
| 4 | fool.com.au | 5.5% | 0 | 522 |
| 5 | westpac.com.au | 4.9% | 0 | 525 |
| 6 |  vanguard.com.au | 4.4% | 0 | 243 |
| 7 | asx.com.au | 2.6% | +3 | 301 |
| 8 | nabtrade.com.au | 2.6% | -1 | 418 |
| 9 | ato.gov.au | 2.4% | -1 | 225 |
| 10 |  undertheradarreport.com.au | 2.2% | -1 | 175 |
| 11 |  stgeorge.com.au | 1.5% | 0 | 289 |
| 12 |  ig.com | 1.4% | 0 | 479 |
| 13 |  reddit.com | 1.2% | 0 | 315 |
| 14 |  canstar.com.au | 0.8% | 0 | 254 |
| 15 |  etoro.com | 0.7% | 0 | 160 |
| 16 |  finder.com.au | 0.7% | 0 | 303 |
| 17 | morningstar.com.au | 0.6% | +5 | 126 |
| 18 |  cmcmarkets.com | 0.5% | -1 | 210 |
| 19 | perthmint.com | 0.5% | +2 | 51 |
| 20 |  anz.com | 0.5% | -1 | 68 |
| 21 | investors.com | 0.5% | -3 | 97 |
| 22 | investopedia.com | 0.5% | -2 | 119 |
| 23 | bendigobank.com.au | 0.4% | +1 | 175 |
| 24 |  hellostake.com | 0.4% | -1 | 258 |
| 25 |  sharesies.com.au | 0.4% | 0 | 127 |
| 26 | marketindex.com.au | 0.3% | +4 | 157 |
| 27 |  youtube.com | 0.3% | -1 | 199 |
| 28 |  hsbc.com.au | 0.3% | -1 | 109 |
| 29 |  forbes.com | 0.3% | -1 | 143 |
| 30 |  finance.yahoo.com | 0.3% | -1 | 119 |
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