Top 10 websites by Share of Search in August 2025.
This report is measured using the top 225 search queries for Sports Betting.
Sports Betting Share of Search Overview (August 2025)
Best performer: sportsbet.com.au leads with a 32.9% share of search.
Top 3 Websites: Command 50.8% of total share of search.
Keyword Coverage: Ranges from 3 to 375 appearances, averaging 101 per website.
Share of Search Distribution for Sports Betting in August 2025
Top 5 websites control 60.3% of the total share of search. The remaining 39.7% is distributed among 45 other websites.
sportsbet.com.au
tab.com.au
unibet.com.au
aussportsbetting.com
ladbrokes.com.au
Other websites
Trending up in the top 50
Fastest Growing Share of Search Sports Betting Websites in August 2025
| # | Website | Monthly Change |
|---|---|---|
| 29 |  sportsbet.io | +21 |
| 33 |  oddsjam.com | +16 |
| 31 |  centsports.com | +14 |
| 34 |  tips.betdeluxe.com.au | +14 |
| 16 |  bets.com.au | +12 |
Trending down in the top 50
Fastest Declining Share of Search Sports Betting Websites in August 2025
| # | Website | Monthly Change |
|---|---|---|
| 48 |  betus.com.pa | -22 |
| 35 |  betright.com.au | -16 |
| 15 |  palmerbet.com | -9 |
| 39 |  sportsbook.fanduel.com | -9 |
| 19 |  neds.com.au | -7 |
sportsbet.io: Climbed 21 positions to rank #29 globally.
oddsjam.com: Moved up 16 positions to #33 globally.
centsports.com, tips.betdeluxe.com.au, bets.com.au: Gained 14, 14, 12 positions, respectively.
betus.com.pa: Dropped 22 positions to rank #48 globally.
betright.com.au: Moved down 16 positions to #35 globally.
palmerbet.com, sportsbook.fanduel.com, neds.com.au: Lost 9, 9, 7 positions, respectively.
| # | Company | Share of Search | Monthly Change | Keywords Ranking |
|---|---|---|---|---|
| 1 | sportsbet.com.au | 32.9% | 0 | 375 |
| 2 | tab.com.au | 10.1% | +1 | 194 |
| 3 | unibet.com.au | 7.8% | +1 | 254 |
| 4 | aussportsbetting.com | 5.3% | +3 | 171 |
| 5 | ladbrokes.com.au | 4.3% | -3 | 173 |
| 6 |  betr.com.au | 4.2% | -1 | 186 |
| 7 |  bet365.com.au | 2.9% | +1 | 129 |
| 8 |  gobet.com.au | 2.7% | +3 | 217 |
| 9 |  justhorseracing.com.au | 2.2% | +5 | 240 |
| 10 |  kruzey.com.au | 2.0% | +5 | 134 |
| 11 |  reddit.com | 1.9% | +2 | 239 |
| 12 |  apps.apple.com | 1.8% | -3 | 157 |
| 13 |  beforeyoubet.com.au | 1.5% | +4 | 219 |
| 14 |  play.google.com | 1.5% | -4 | 90 |
| 15 | palmerbet.com | 1.5% | -9 | 140 |
| 16 | bets.com.au | 1.4% | +12 | 201 |
| 17 |  nrl.com | 1.2% | +1 | 21 |
| 18 |  en.wikipedia.org | 0.9% | +2 | 90 |
| 19 | neds.com.au | 0.9% | -7 | 94 |
| 20 |  pointsbet.com.au | 0.9% | -4 | 91 |
| 21 |  odds.com.au | 0.8% | +2 | 87 |
| 22 |  odds.aussportsbetting.com | 0.8% | +3 | 33 |
| 23 |  aifs.gov.au | 0.8% | -2 | 62 |
| 24 |  mybettingsites.com | 0.7% | -2 | 110 |
| 25 |  betseeker.com.au | 0.6% | -1 | 152 |
| 26 |  sportsbook.draftkings.com | 0.5% | +5 | 85 |
| 27 |  bettingsitesaustralia.com.au | 0.5% | +2 | 109 |
| 28 |  acma.gov.au | 0.5% | +7 | 55 |
| 29 | sportsbet.io | 0.4% | +21 | 25 |
| 30 |  dexsport.io | 0.4% | +3 | 6 |