Top 10 Sports Betting websites by Share of Search in November 2025.
This report is measured using the top 225 search queries for Sports Betting.
Sports Betting Share of Search Overview (November 2025)
//Best performer
sportsbet.com.au leads the market with
32.5%
share of search
//Top 3 Websites
combined command total of
54.6%
share of search
//Keyword Coverage
Ranges from 12 to 625 appearances
157
average per website
Share of Search Distribution for Sports Betting in November 2025
Top 5 websites control 68.0% of the total share of search. The remaining 32.0% is distributed among 45 other websites.
sportsbet.com.au
ladbrokes.com.au
unibet.com.au
tab.com.au
betr.com.au
Other websites
Trending up in the top 50
Fastest Growing Share of Search Sports Betting Websites in November 2025
| # | Website | Monthly Change |
|---|---|---|
| 36 |  cloudbet.com | +12 |
| 28 |  sportsbet.io | +5 |
| 39 |  oddsjam.com | +5 |
| 35 |  arbitragecalc.com | +3 |
| 13 |  reddit.com | +2 |
Trending down in the top 50
Fastest Declining Share of Search Sports Betting Websites in November 2025
| # | Website | Monthly Change |
|---|---|---|
| 48 |  bettingsite.com.au | -11 |
| 42 |  sportybet.com | -3 |
| 49 |  888sport.com | -3 |
| 37 |  betfair.com | -2 |
| 38 |  centsports.com | -2 |
Top position changes for Sports Betting in November 2025
cloudbet.com: Climbed 12 positions to rank #36 globally.
sportsbet.io: Moved up 5 positions to #28 globally.
oddsjam.com, arbitragecalc.com, reddit.com: Gained 5, 3, 2 positions, respectively.
bettingsite.com.au: Dropped 11 positions to rank #48 globally.
sportybet.com: Moved down 3 positions to #42 globally.
888sport.com, betfair.com, centsports.com: Lost 3, 2, 2 positions, respectively.
| # | Company | Share of Search | Monthly Change | Keywords Ranking |
|---|---|---|---|---|
| 1 | sportsbet.com.au | 32.5% | 0 | 625 |
| 2 | ladbrokes.com.au | 11.5% | 0 | 269 |
| 3 | unibet.com.au | 10.5% | 0 | 403 |
| 4 | tab.com.au | 9.3% | 0 | 328 |
| 5 | betr.com.au | 4.1% | 0 | 318 |
| 6 |  aussportsbetting.com | 4.0% | 0 | 274 |
| 7 |  palmerbet.com | 3.1% | 0 | 218 |
| 8 |  bet365.com.au | 2.9% | 0 | 200 |
| 9 |  neds.com.au | 2.6% | 0 | 166 |
| 10 |  apps.apple.com | 2.0% | 0 | 246 |
| 11 |  gobet.com.au | 1.8% | 0 | 357 |
| 12 |  play.google.com | 1.4% | 0 | 163 |
| 13 | reddit.com | 1.1% | +2 | 373 |
| 14 |  bets.com.au | 1.1% | -1 | 359 |
| 15 |  justhorseracing.com.au | 1.0% | -1 | 362 |
| 16 |  kruzey.com.au | 0.8% | 0 | 198 |
| 17 |  en.wikipedia.org | 0.7% | 0 | 151 |
| 18 |  aifs.gov.au | 0.7% | +2 | 91 |
| 19 |  beforeyoubet.com.au | 0.7% | -1 | 339 |
| 20 |  tabtouch.mobi | 0.6% | -1 | 81 |
| 21 |  betright.com.au | 0.5% | 0 | 128 |
| 22 |  pointsbet.com.au | 0.5% | 0 | 145 |
| 23 |  odds.aussportsbetting.com | 0.5% | 0 | 55 |
| 24 |  odds.com.au | 0.4% | 0 | 128 |
| 25 |  betseeker.com.au | 0.3% | +2 | 236 |
| 26 |  mybettingsites.com | 0.3% | -1 | 169 |
| 27 |  sportsbook.draftkings.com | 0.3% | -1 | 122 |
| 28 | sportsbet.io | 0.3% | +5 | 38 |
| 29 |  sportsbetting.ag | 0.3% | -1 | 58 |
| 30 |  acma.gov.au | 0.3% | -1 | 83 |
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