Top 10 websites by Share of Search in October 2025.
This report is measured using the top 225 search queries for Sports Betting.
Sports Betting Share of Search Overview (October 2025)
Best performer: sportsbet.com.au leads with a 32.9% share of search.
Top 3 Websites: Command 55.0% of total share of search.
Keyword Coverage: Ranges from 4 to 599 appearances, averaging 153 per website.
0% of search queries in the Sports Betting report trigger AI Overview results. When weighted by search traffic, AI Overviews appear for 0% of total search volume.
Share of Search Distribution for Sports Betting in October 2025
Top 5 websites control 68.4% of the total share of search. The remaining 31.6% is distributed among 45 other websites.
sportsbet.com.au
ladbrokes.com.au
unibet.com.au
tab.com.au
betr.com.au
Other websites
Trending up in the top 50
Fastest Growing Share of Search Sports Betting Websites in October 2025
| # | Website | Monthly Change |
|---|---|---|
| 38 |  arbitragecalc.com | +9 |
| 25 |  mybettingsites.com Best Betting Sites UK | +5 |
| 31 |  dexsport.io Dexsport | +4 |
| 29 |  acma.gov.au ACMA | +3 |
| 42 |  dabble.com.au | +3 |
Trending down in the top 50
Fastest Declining Share of Search Sports Betting Websites in October 2025
| # | Website | Monthly Change |
|---|---|---|
| 22 |  pointsbet.com.au PointsBet | -6 |
| 24 |  odds.com.au Best Odds | -2 |
| 30 |  betus.com.pa | -2 |
| 45 |  boylesports.com | -2 |
| 27 |  betseeker.com.au | -1 |
arbitragecalc.com: Climbed 9 positions to rank #38 globally.
mybettingsites.com: Moved up 5 positions to #25 globally.
dexsport.io, acma.gov.au, dabble.com.au: Gained 4, 3, 3 positions, respectively.
pointsbet.com.au: Dropped 6 positions to rank #22 globally.
odds.com.au: Moved down 2 positions to #24 globally.
betus.com.pa, boylesports.com, betseeker.com.au: Lost 2, 2, 1 positions, respectively.
| # | Company | Share of Search | Monthly Change | Keywords Ranking |
|---|---|---|---|---|
| 1 | sportsbet.com.au Sportsbet | 32.9% | 0 | 599 |
| 2 | ladbrokes.com.au Ladbrokes | 11.7% | 0 | 265 |
| 3 | unibet.com.au Unibet | 10.4% | 0 | 386 |
| 4 | tab.com.au Sunshine TAB | 9.2% | 0 | 309 |
| 5 | betr.com.au betr | 4.2% | 0 | 294 |
| 6 |  aussportsbetting.com Australia Sports Betting | 3.2% | 0 | 265 |
| 7 |  palmerbet.com Palmerbet | 3.2% | 0 | 216 |
| 8 |  bet365.com.au Bet365 | 2.9% | 0 | 192 |
| 9 |  neds.com.au Neds | 2.7% | 0 | 160 |
| 10 |  apps.apple.com Apple | 2.1% | 0 | 247 |
| 11 |  gobet.com.au Gobet | 1.8% | 0 | 339 |
| 12 |  play.google.com | 1.4% | 0 | 162 |
| 13 |  bets.com.au | 1.1% | 0 | 346 |
| 14 |  justhorseracing.com.au Just Horse Racing | 1.1% | 0 | 357 |
| 15 |  reddit.com | 1.1% | 0 | 360 |
| 16 |  kruzey.com.au KRUZEY | 0.9% | +1 | 208 |
| 17 |  en.wikipedia.org Wikipedia | 0.7% | +2 | 147 |
| 18 |  beforeyoubet.com.au Before You Bet | 0.7% | 0 | 344 |
| 19 |  tabtouch.mobi | 0.7% | +1 | 81 |
| 20 |  aifs.gov.au Australian Institute of Family Studies | 0.6% | +1 | 90 |
| 21 |  betright.com.au | 0.5% | +2 | 129 |
| 22 | pointsbet.com.au PointsBet | 0.5% | -6 | 141 |
| 23 |  odds.aussportsbetting.com Australia Sports Betting | 0.5% | +2 | 57 |
| 24 | odds.com.au Best Odds | 0.4% | -2 | 131 |
| 25 | mybettingsites.com Best Betting Sites UK | 0.3% | +5 | 172 |
| 26 |  sportsbook.draftkings.com DraftKings | 0.3% | +1 | 126 |
| 27 | betseeker.com.au | 0.3% | -1 | 243 |
| 28 |  sportsbetting.ag SportsBetting. | 0.3% | +1 | 64 |
| 29 | acma.gov.au ACMA | 0.3% | +3 | 83 |
| 30 | betus.com.pa | 0.3% | -2 | 95 |