Top 10 websites by Share of Search in July 2025.
This report is measured using the top 224 search queries for Sports Betting.
Sports Betting Share of Search Overview (July 2025)
Best performer: sportsbet.com.au leads with a 34.5% share of search.
Top 3 Websites: Command 57.5% of total share of search.
Keyword Coverage: Ranges from 3 to 189 appearances, averaging 50 per website.
Share of Search Distribution for Sports Betting in July 2025
Top 5 websites control 70.1% of the total share of search. The remaining 29.9% is distributed among 45 other websites.
sportsbet.com.au
ladbrokes.com.au
tab.com.au
unibet.com.au
betr.com.au
Other websites
| # | Company | Share of Search | Keywords Ranking |
|---|---|---|---|
| 1 | sportsbet.com.au | 34.5% | 189 |
| 2 | ladbrokes.com.au | 12.6% | 92 |
| 3 | tab.com.au | 10.4% | 94 |
| 4 | unibet.com.au | 8.4% | 130 |
| 5 | betr.com.au | 4.1% | 89 |
| 6 |  palmerbet.com | 3.8% | 75 |
| 7 |  aussportsbetting.com | 3.3% | 81 |
| 8 |  bet365.com.au | 3.1% | 65 |
| 9 |  apps.apple.com | 1.5% | 76 |
| 10 |  play.google.com | 1.5% | 41 |
| 11 |  gobet.com.au | 1.3% | 101 |
| 12 |  neds.com.au | 1.1% | 41 |
| 13 |  reddit.com | 0.9% | 120 |
| 14 |  justhorseracing.com.au | 0.9% | 121 |
| 15 |  kruzey.com.au | 0.8% | 66 |
| 16 |  pointsbet.com.au | 0.8% | 43 |
| 17 |  beforeyoubet.com.au | 0.8% | 106 |
| 18 |  nrl.com | 0.7% | 10 |
| 19 |  betright.com.au | 0.7% | 42 |
| 20 |  en.wikipedia.org | 0.6% | 48 |
| 21 |  aifs.gov.au | 0.5% | 33 |
| 22 |  mybettingsites.com | 0.5% | 62 |
| 23 |  odds.com.au | 0.5% | 38 |
| 24 |  betseeker.com.au | 0.5% | 92 |
| 25 |  odds.aussportsbetting.com | 0.4% | 15 |
| 26 |  betus.com.pa | 0.4% | 33 |
| 27 |  sportsbetting.ag | 0.4% | 26 |
| 28 |  bets.com.au | 0.4% | 89 |
| 29 |  bettingsitesaustralia.com.au | 0.3% | 65 |
| 30 |  sportsbook.fanduel.com | 0.3% | 41 |