Top 10 websites by Share of Search in September 2025.
This report is measured using the top 451 search queries for Superannuation .
Superannuation Share of Search Overview (September 2025)
Best performer: australiansuper.com leads with a 26.6% share of search.
Top 3 Websites: Command 63.5% of total share of search.
Keyword Coverage: Ranges from 38 to 2794 appearances, averaging 765 per website.
Share of Search Distribution for Superannuation in September 2025
Top 5 websites control 72.1% of the total share of search. The remaining 27.9% is distributed among 45 other websites.
australiansuper.com
ato.gov.au
moneysmart.gov.au
australianretirementtrust.com.au
aware.com.au
Other websites
Trending up in the top 50
Fastest Growing Share of Search Superannuation Websites in September 2025
| # | Website | Monthly Change |
|---|---|---|
| 28 |  noelwhittaker.com.au | +8 |
| 42 |  pbo.gov.au | +5 |
| 7 |  superratings.com.au | +4 |
| 45 |  equipsuper.com.au | +4 |
| 12 |  fairwork.gov.au | +3 |
Trending down in the top 50
Fastest Declining Share of Search Superannuation Websites in September 2025
| # | Website | Monthly Change |
|---|---|---|
| 50 |  vanguard.com.au | -8 |
| 36 |  treasury.gov.au | -4 |
| 13 |  hostplus.com.au | -3 |
| 17 |  nationwidesuper.com.au | -3 |
| 33 |  mlc.com.au | -3 |
noelwhittaker.com.au: Climbed 8 positions to rank #28 globally.
pbo.gov.au: Moved up 5 positions to #42 globally.
superratings.com.au, equipsuper.com.au, fairwork.gov.au: Gained 4, 4, 3 positions, respectively.
vanguard.com.au: Dropped 8 positions to rank #50 globally.
treasury.gov.au: Moved down 4 positions to #36 globally.
hostplus.com.au, nationwidesuper.com.au, mlc.com.au: Lost 3, 3, 3 positions, respectively.
| # | Company | Share of Search | Monthly Change | Keywords Ranking |
|---|---|---|---|---|
| 1 | australiansuper.com | 26.6% | 0 | 2490 |
| 2 | ato.gov.au | 21.6% | 0 | 2794 |
| 3 | moneysmart.gov.au | 15.2% | 0 | 2103 |
| 4 | australianretirementtrust.com.au | 6.2% | 0 | 1883 |
| 5 | aware.com.au | 2.5% | 0 | 1266 |
| 6 |  superguide.com.au | 2.3% | 0 | 1248 |
| 7 | superratings.com.au | 2.1% | +4 | 239 |
| 8 |  en.wikipedia.org | 1.9% | -1 | 737 |
| 9 |  industrysuper.com | 1.7% | -1 | 1517 |
| 10 |  qsuper.qld.gov.au | 1.6% | -1 | 1176 |
| 11 |  rest.com.au | 1.4% | +1 | 1306 |
| 12 | fairwork.gov.au | 1.4% | +3 | 629 |
| 13 | hostplus.com.au | 1.3% | -3 | 770 |
| 14 |  unisuper.com.au | 1.2% | -1 | 1573 |
| 15 |  superfundlookup.gov.au | 1.2% | +1 | 510 |
| 16 |  ngssuper.com.au | 1.1% | +2 | 536 |
| 17 | nationwidesuper.com.au | 1.0% | -3 | 849 |
| 18 |  csc.gov.au | 1.0% | +1 | 1177 |
| 19 |  superannuation.asn.au | 0.9% | -2 | 778 |
| 20 |  business.gov.au | 0.6% | 0 | 730 |
| 21 |  hesta.com.au | 0.6% | 0 | 922 |
| 22 |  canstar.com.au | 0.5% | 0 | 788 |
| 23 |  caresuper.com.au | 0.5% | +1 | 623 |
| 24 |  cbussuper.com.au | 0.5% | +1 | 528 |
| 25 |  servicesaustralia.gov.au | 0.5% | -2 | 746 |
| 26 |  apra.gov.au | 0.4% | 0 | 689 |
| 27 |  mercersuper.com.au | 0.3% | 0 | 578 |
| 28 | noelwhittaker.com.au | 0.3% | +8 | 115 |
| 29 |  telstrasuper.com.au | 0.3% | -1 | 531 |
| 30 |  firstsuper.com.au | 0.3% | +3 | 796 |