Top 10 websites by Share of Search in October 2025.
This report is measured using the top 451 search queries for Superannuation .
Superannuation Share of Search Overview (October 2025)
Best performer: australiansuper.com leads with a 25.9% share of search.
Top 3 Websites: Command 63.3% of total share of search.
Keyword Coverage: Ranges from 42 to 2953 appearances, averaging 783 per website.
5% of search queries in the Superannuation report trigger AI Overview results. When weighted by search traffic, AI Overviews appear for 1% of total search volume.
Share of Search Distribution for Superannuation in October 2025
Top 5 websites control 71.8% of the total share of search. The remaining 28.2% is distributed among 45 other websites.
australiansuper.com
ato.gov.au
moneysmart.gov.au
australianretirementtrust.com.au
aware.com.au
Other websites
Trending up in the top 50
Fastest Growing Share of Search Superannuation Websites in October 2025
| # | Website | Monthly Change |
|---|---|---|
| 43 |  lonsec.com.au | +5 |
| 20 |  canstar.com.au Canstar | +2 |
| 40 |  pbo.gov.au | +2 |
| 45 |  finder.com.au Finder | +2 |
| 48 |  vanguard.com.au | +2 |
Trending down in the top 50
Fastest Declining Share of Search Superannuation Websites in October 2025
| # | Website | Monthly Change |
|---|---|---|
| 49 |  equipsuper.com.au | -4 |
| 46 |  teamsuper.com | -2 |
| 9 |  en.wikipedia.org Wikipedia | -1 |
| 21 |  business.gov.au | -1 |
| 22 |  hesta.com.au | -1 |
lonsec.com.au: Climbed 5 positions to rank #43 globally.
canstar.com.au: Moved up 2 positions to #20 globally.
pbo.gov.au, finder.com.au, vanguard.com.au: Gained 2, 2, 2 positions, respectively.
equipsuper.com.au: Dropped 4 positions to rank #49 globally.
teamsuper.com: Moved down 2 positions to #46 globally.
en.wikipedia.org, business.gov.au, hesta.com.au: Lost 1, 1, 1 positions, respectively.
| # | Company | Share of Search | Monthly Change | Keywords Ranking |
|---|---|---|---|---|
| 1 | australiansuper.com | 25.9% | 0 | 2584 |
| 2 | ato.gov.au | 21.9% | 0 | 2953 |
| 3 | moneysmart.gov.au Moneysmart | 15.5% | 0 | 2188 |
| 4 | australianretirementtrust.com.au ART | 6.0% | 0 | 1934 |
| 5 | aware.com.au | 2.5% | 0 | 1297 |
| 6 |  superguide.com.au | 2.4% | 0 | 1272 |
| 7 |  superratings.com.au | 2.4% | 0 | 252 |
| 8 |  industrysuper.com | 1.9% | +1 | 1534 |
| 9 | en.wikipedia.org Wikipedia | 1.9% | -1 | 758 |
| 10 |  qsuper.qld.gov.au | 1.6% | 0 | 1194 |
| 11 |  rest.com.au | 1.4% | 0 | 1335 |
| 12 |  fairwork.gov.au | 1.3% | 0 | 655 |
| 13 |  hostplus.com.au | 1.3% | 0 | 782 |
| 14 |  unisuper.com.au | 1.2% | 0 | 1598 |
| 15 |  superfundlookup.gov.au | 1.1% | 0 | 523 |
| 16 |  ngssuper.com.au | 1.1% | 0 | 548 |
| 17 |  nationwidesuper.com.au | 1.1% | 0 | 865 |
| 18 |  csc.gov.au | 1.0% | 0 | 1200 |
| 19 |  superannuation.asn.au | 0.9% | 0 | 786 |
| 20 | canstar.com.au Canstar | 0.6% | +2 | 808 |
| 21 | business.gov.au | 0.6% | -1 | 738 |
| 22 | hesta.com.au | 0.6% | -1 | 932 |
| 23 |  caresuper.com.au | 0.5% | 0 | 628 |
| 24 |  cbussuper.com.au | 0.4% | 0 | 532 |
| 25 |  servicesaustralia.gov.au | 0.4% | 0 | 751 |
| 26 |  apra.gov.au APRA | 0.4% | 0 | 702 |
| 27 |  mercersuper.com.au | 0.3% | 0 | 589 |
| 28 |  noelwhittaker.com.au | 0.3% | 0 | 115 |
| 29 |  telstrasuper.com.au | 0.3% | 0 | 535 |
| 30 |  firstsuper.com.au | 0.3% | 0 | 799 |