SEO Market Leaders: Superannuation

Last updated on July 5, 2025

Top 10 websites by Share of Search in August 2025.

This report is measured using the top 451 search queries for Superannuation .

australiansuper.com

australiansuper.com

27.3% ↑

ato.gov.au

ato.gov.au

23.1% ↓

moneysmart.gov.au

moneysmart.gov.au

13.9% ↑

australianretirementtrust.com.au

australianretirementtrust.com.au

6.4% ↓

aware.com.au

aware.com.au

2.6% ↑

superguide.com.au

superguide.com.au

2.4% ↑

en.wikipedia.org

en.wikipedia.org

2.2% ↓

industrysuper.com

industrysuper.com

1.8% ↓

qsuper.qld.gov.au

qsuper.qld.gov.au

1.6% ↓

hostplus.com.au

hostplus.com.au

1.5% ↓

Superannuation Share of Search Overview (August 2025)

  • Best performer: australiansuper.com leads with a 27.3% share of search.

  • Top 3 Websites: Command 64.3% of total share of search.

  • Keyword Coverage: Ranges from 29 to 1840 appearances, averaging 511 per website.

Share of Search Distribution for Superannuation in August 2025

Top 5 websites control 73.3% of the total share of search. The remaining 26.7% is distributed among 45 other websites.

australiansuper.com

australiansuper.com

27.3%
ato.gov.au

ato.gov.au

23.1%
moneysmart.gov.au

moneysmart.gov.au

13.9%
australianretirementtrust.com.au

australianretirementtrust.com.au

6.4%
aware.com.au

aware.com.au

2.6%

Other websites

26.7%

Trending up in the top 50

Fastest Growing Share of Search Superannuation Websites in August 2025

#WebsiteMonthly Change
38
amp.com.au

amp.com.au

+10
41
visionsuper.com.au

visionsuper.com.au

+8
11
superratings.com.au

superratings.com.au

+7
28
telstrasuper.com.au

telstrasuper.com.au

+7
39
gesb.wa.gov.au

gesb.wa.gov.au

+7

Trending down in the top 50

Fastest Declining Share of Search Superannuation Websites in August 2025

#WebsiteMonthly Change
50
youtube.com

youtube.com

-8
14
nationwidesuper.com.au

nationwidesuper.com.au

-7
44
forbes.com

forbes.com

-7
42
vanguard.com.au

vanguard.com.au

-6
45
teamsuper.com

teamsuper.com

-6
  • amp.com.au: Climbed 10 positions to rank #38 globally.

  • visionsuper.com.au: Moved up 8 positions to #41 globally.

  • superratings.com.au, telstrasuper.com.au, gesb.wa.gov.au: Gained 7, 7, 7 positions, respectively.

  • youtube.com: Dropped 8 positions to rank #50 globally.

  • nationwidesuper.com.au: Moved down 7 positions to #14 globally.

  • forbes.com, vanguard.com.au, teamsuper.com: Lost 7, 6, 6 positions, respectively.

# Company Share of SearchMonthly ChangeKeywords Ranking
1
australiansuper.com

australiansuper.com

27.3%
+1
1663
2
ato.gov.au

ato.gov.au

23.1%
-1
1840
3
moneysmart.gov.au

moneysmart.gov.au

13.9%
0
1406
4
australianretirementtrust.com.au

australianretirementtrust.com.au

6.4%
0
1235
5
aware.com.au

aware.com.au

2.6%
+5
843
6
superguide.com.au

superguide.com.au

2.4%
+5
839
7
en.wikipedia.org

en.wikipedia.org

2.2%
-2
527
8
industrysuper.com

industrysuper.com

1.8%
-2
1012
9
qsuper.qld.gov.au

qsuper.qld.gov.au

1.6%
-1
772
10
hostplus.com.au

hostplus.com.au

1.5%
-1
526
11
superratings.com.au

superratings.com.au

1.4%
+7
158
12
rest.com.au

rest.com.au

1.3%
+4
869
13
unisuper.com.au

unisuper.com.au

1.2%
0
1024
14
nationwidesuper.com.au

nationwidesuper.com.au

1.1%
-7
554
15
fairwork.gov.au

fairwork.gov.au

1.1%
-3
422
16
superfundlookup.gov.au

superfundlookup.gov.au

1.1%
+5
354
17
superannuation.asn.au

superannuation.asn.au

0.9%
-3
513
18
ngssuper.com.au

ngssuper.com.au

0.9%
+2
362
19
csc.gov.au

csc.gov.au

0.8%
-2
770
20
business.gov.au

business.gov.au

0.8%
-5
498
21
hesta.com.au

hesta.com.au

0.6%
-2
601
22
canstar.com.au

canstar.com.au

0.5%
+2
505
23
servicesaustralia.gov.au

servicesaustralia.gov.au

0.5%
-1
482
24
caresuper.com.au

caresuper.com.au

0.4%
+1
416
25
cbussuper.com.au

cbussuper.com.au

0.4%
-2
376
26
apra.gov.au

apra.gov.au

0.4%
0
452
27
mercersuper.com.au

mercersuper.com.au

0.3%
+3
374
28
telstrasuper.com.au

telstrasuper.com.au

0.3%
+7
371
29
commbank.com.au

commbank.com.au

0.2%
-2
385
30
mlc.com.au

mlc.com.au

0.2%
+4
422

*Websites can appear more than once for the same query.

FAQs about Share of Search Analysis in Australia for Desktop Users

What is the current share of search Superannuation leader in August 2025 for Desktop users in Australia?

Which is the top share of search trending Superannuation websites in Australia for Desktop users in August 2025?

Which is the fastest declining Superannuation website in Australia for Desktop users in August 2025?

What are the most significant changes in the Superannuation rankings for Australia in August 2025?

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