SEO Market Leaders: Vitamins & Supplements

Last updated on July 23, 2025

Top 10 websites by Share of Search in July 2025.

This report is measured using the top 467 search queries for Vitamins and Supplements.

swisse.com.au

swisse.com.au

ods.od.nih.gov

ods.od.nih.gov

chemistwarehouse.com.au

chemistwarehouse.com.au

supplementmart.com.au

supplementmart.com.au

webmd.com

webmd.com

elitesupps.com.au

elitesupps.com.au

nutritionwarehouse.com.au

nutritionwarehouse.com.au

healthline.com

healthline.com

ostelin.com.au

ostelin.com.au

mayoclinic.org

mayoclinic.org

Vitamins and Supplements Share of Search Overview (July 2025)

  • Best performer: swisse.com.au leads with a 8.2% share of search.

  • Top 3 Websites: Command 23.8% of total share of search.

  • Keyword Coverage: Ranges from 8 to 286 appearances, averaging 83 per website.

Share of Search Distribution for Vitamins and Supplements in July 2025

Top 5 websites control 36.6% of the total share of search. The remaining 63.4% is distributed among 45 other websites.

swisse.com.au

swisse.com.au

8.2%
ods.od.nih.gov

ods.od.nih.gov

7.8%
chemistwarehouse.com.au

chemistwarehouse.com.au

7.8%
supplementmart.com.au

supplementmart.com.au

7.3%
webmd.com

webmd.com

5.5%

Other websites

63.4%
# Company Share of SearchKeywords Ranking
1
swisse.com.au

swisse.com.au

8.2%
128
2
ods.od.nih.gov

ods.od.nih.gov

7.8%
71
3
chemistwarehouse.com.au

chemistwarehouse.com.au

7.8%
273
4
supplementmart.com.au

supplementmart.com.au

7.3%
133
5
webmd.com

webmd.com

5.5%
166
6
elitesupps.com.au

elitesupps.com.au

5.5%
152
7
nutritionwarehouse.com.au

nutritionwarehouse.com.au

4.9%
144
8
healthline.com

healthline.com

4.9%
248
9
ostelin.com.au

ostelin.com.au

3.4%
8
10
mayoclinic.org

mayoclinic.org

2.8%
107
11
healthdirect.gov.au

healthdirect.gov.au

2.7%
73
12
supplementwarehouse.com.au

supplementwarehouse.com.au

2.5%
73
13
amazon.com.au

amazon.com.au

2.4%
286
14
bulknutrients.com.au

bulknutrients.com.au

2.3%
153
15
metagenics.com.au

metagenics.com.au

2.0%
110
16
my.clevelandclinic.org

my.clevelandclinic.org

2.0%
64
17
ethicalnutrients.com.au

ethicalnutrients.com.au

1.9%
63
18
australiansportsnutrition.com.au

australiansportsnutrition.com.au

1.8%
134
19
priceline.com.au

priceline.com.au

1.6%
90
20
mrsupplement.com.au

mrsupplement.com.au

1.6%
94
21
medlineplus.gov

medlineplus.gov

1.5%
22
22
blackmores.com.au

blackmores.com.au

1.3%
137
23
healthylife.com.au

healthylife.com.au

1.3%
154
24
au.iherb.com

au.iherb.com

1.2%
166
25
health.harvard.edu

health.harvard.edu

1.1%
77
26
nhs.uk

nhs.uk

1.1%
53
27
maltofer.com.au

maltofer.com.au

1.0%
8
28
ausnz.vidaglow.com

ausnz.vidaglow.com

0.9%
10
29
health.com

health.com

0.8%
50
30
nccih.nih.gov

nccih.nih.gov

0.8%
9

*Websites can appear more than once for the same query.

FAQs about Share of Search Analysis in Australia for Desktop Users

What is the current share of search Vitamins and Supplements leader in July 2025 for Desktop users in Australia?

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