Top 10 websites by Share of Search in September 2025.
This report is measured using the top 488 search queries for Vitamins and Supplements.
Vitamins and Supplements Share of Search Overview (September 2025)
Best performer: chemistwarehouse.com.au leads with a 9.6% share of search.
Top 3 Websites: Command 24.7% of total share of search.
Keyword Coverage: Ranges from 22 to 832 appearances, averaging 248 per website.
Share of Search Distribution for Vitamins and Supplements in September 2025
Top 5 websites control 36.7% of the total share of search. The remaining 63.3% is distributed among 45 other websites.
chemistwarehouse.com.au
ods.od.nih.gov
supplementmart.com.au
swisse.com.au
elitesupps.com.au
Other websites
Trending up in the top 50
Fastest Growing Share of Search Vitamins and Supplements Websites in September 2025
| # | Website | Monthly Change |
|---|---|---|
| 28 |  mysupplementstore.com.au | +14 |
| 27 |  ausnz.vidaglow.com | +11 |
| 19 |  blackmores.com.au | +6 |
| 12 |  australiansportsnutrition.com.au | +4 |
| 36 |  dietitiansaustralia.org.au | +3 |
Trending down in the top 50
Fastest Declining Share of Search Vitamins and Supplements Websites in September 2025
| # | Website | Monthly Change |
|---|---|---|
| 38 |  houseofsupplements.com.au | -6 |
| 23 |  supplementwarehouse.com.au | -4 |
| 31 |  mrsupplement.com.au | -4 |
| 45 |  wearechief.com | -4 |
| 16 |  amazon.com.au | -3 |
mysupplementstore.com.au: Climbed 14 positions to rank #28 globally.
ausnz.vidaglow.com: Moved up 11 positions to #27 globally.
blackmores.com.au, australiansportsnutrition.com.au, dietitiansaustralia.org.au: Gained 6, 4, 3 positions, respectively.
houseofsupplements.com.au: Dropped 6 positions to rank #38 globally.
supplementwarehouse.com.au: Moved down 4 positions to #23 globally.
mrsupplement.com.au, wearechief.com, amazon.com.au: Lost 4, 4, 3 positions, respectively.
| # | Company | Share of Search | Monthly Change | Keywords Ranking |
|---|---|---|---|---|
| 1 | chemistwarehouse.com.au | 9.6% | +1 | 812 |
| 2 | ods.od.nih.gov | 8.7% | -1 | 210 |
| 3 | supplementmart.com.au | 6.4% | +2 | 411 |
| 4 | swisse.com.au | 6.3% | -1 | 392 |
| 5 | elitesupps.com.au | 5.7% | -1 | 453 |
| 6 |  nutritionwarehouse.com.au | 4.8% | 0 | 406 |
| 7 |  healthline.com | 4.7% | +1 | 763 |
| 8 |  bulknutrients.com.au | 4.5% | +1 | 473 |
| 9 |  webmd.com | 4.1% | -2 | 487 |
| 10 |  mayoclinic.org | 3.9% | +1 | 335 |
| 11 |  ostelin.com.au | 3.4% | -1 | 24 |
| 12 | australiansportsnutrition.com.au | 2.2% | +4 | 413 |
| 13 |  healthdirect.gov.au | 2.1% | +1 | 246 |
| 14 |  ethicalnutrients.com.au | 2.1% | -2 | 181 |
| 15 |  my.clevelandclinic.org | 1.9% | 0 | 198 |
| 16 | amazon.com.au | 1.9% | -3 | 832 |
| 17 |  priceline.com.au | 1.8% | 0 | 271 |
| 18 |  metagenics.com.au | 1.5% | 0 | 317 |
| 19 | blackmores.com.au | 1.4% | +6 | 415 |
| 20 |  health.harvard.edu | 1.3% | +1 | 244 |
| 21 |  maltofer.com.au | 1.3% | -1 | 22 |
| 22 |  nhs.uk | 1.2% | +1 | 179 |
| 23 | supplementwarehouse.com.au | 1.2% | -4 | 184 |
| 24 |  bbc.com | 1.2% | -2 | 34 |
| 25 |  healthylife.com.au | 1.2% | +1 | 465 |
| 26 |  medlineplus.gov | 1.2% | -2 | 66 |
| 27 | ausnz.vidaglow.com | 1.0% | +11 | 26 |
| 28 | mysupplementstore.com.au | 0.9% | +14 | 145 |
| 29 |  nccih.nih.gov | 0.8% | +1 | 35 |
| 30 |  au.iherb.com | 0.8% | -2 | 496 |