Top 10 websites by Share of Search in October 2025.
This report is measured using the top 488 search queries for Vitamins and Supplements.
Vitamins and Supplements Share of Search Overview (October 2025)
Best performer: chemistwarehouse.com.au leads with a 11.4% share of search.
Top 3 Websites: Command 26.0% of total share of search.
Keyword Coverage: Ranges from 27 to 1050 appearances, averaging 288 per website.
Share of Search Distribution for Vitamins and Supplements in October 2025
Top 5 websites control 38.1% of the total share of search. The remaining 61.9% is distributed among 45 other websites.
chemistwarehouse.com.au
ods.od.nih.gov
supplementmart.com.au
swisse.com.au
elitesupps.com.au
Other websites
Trending up in the top 50
Fastest Growing Share of Search Vitamins and Supplements Websites in October 2025
| # | Website | Monthly Change |
|---|---|---|
| 24 |  musclenation.org | +10 |
| 28 |  en.wikipedia.org Wikipedia | +4 |
| 6 |  healthline.com Healthline | +1 |
| 9 |  mayoclinic.org Mayo Clinic | +1 |
| 14 |  my.clevelandclinic.org Cleveland Clinic | +1 |
Trending down in the top 50
Fastest Declining Share of Search Vitamins and Supplements Websites in October 2025
| # | Website | Monthly Change |
|---|---|---|
| 31 |  ausnz.vidaglow.com | -4 |
| 35 |  mrsupplement.com.au | -4 |
| 33 |  au.iherb.com | -3 |
| 45 |  nutritioncapital.com.au | -3 |
| 25 |  supplementwarehouse.com.au | -2 |
musclenation.org: Climbed 10 positions to rank #24 globally.
en.wikipedia.org: Moved up 4 positions to #28 globally.
healthline.com, mayoclinic.org, my.clevelandclinic.org: Gained 1, 1, 1 positions, respectively.
ausnz.vidaglow.com: Dropped 4 positions to rank #31 globally.
mrsupplement.com.au: Moved down 4 positions to #35 globally.
au.iherb.com, nutritioncapital.com.au, supplementwarehouse.com.au: Lost 3, 3, 2 positions, respectively.
| # | Company | Share of Search | Monthly Change | Keywords Ranking |
|---|---|---|---|---|
| 1 | chemistwarehouse.com.au | 11.4% | 0 | 1050 |
| 2 | ods.od.nih.gov | 8.1% | 0 | 251 |
| 3 | supplementmart.com.au | 6.5% | 0 | 474 |
| 4 | swisse.com.au | 6.4% | 0 | 491 |
| 5 | elitesupps.com.au | 5.7% | 0 | 552 |
| 6 | healthline.com Healthline | 4.8% | +1 | 913 |
| 7 |  nutritionwarehouse.com.au | 4.8% | -1 | 486 |
| 8 |  bulknutrients.com.au | 4.8% | 0 | 554 |
| 9 | mayoclinic.org Mayo Clinic | 4.4% | +1 | 393 |
| 10 |  webmd.com WebMD | 3.7% | -1 | 556 |
| 11 |  ostelin.com.au | 2.7% | 0 | 30 |
| 12 |  australiansportsnutrition.com.au | 2.1% | 0 | 492 |
| 13 |  healthdirect.gov.au healthdirect | 2.0% | 0 | 276 |
| 14 | my.clevelandclinic.org Cleveland Clinic | 2.0% | +1 | 225 |
| 15 |  ethicalnutrients.com.au | 1.9% | -1 | 208 |
| 16 |  amazon.com.au Amazon | 1.8% | 0 | 975 |
| 17 |  priceline.com.au | 1.8% | 0 | 316 |
| 18 |  metagenics.com.au | 1.8% | 0 | 380 |
| 19 |  health.harvard.edu | 1.4% | +1 | 289 |
| 20 |  blackmores.com.au | 1.3% | -1 | 477 |
| 21 |  nhs.uk | 1.3% | +1 | 198 |
| 22 |  maltofer.com.au | 1.2% | -1 | 27 |
| 23 |  bbc.com | 1.2% | +1 | 40 |
| 24 | musclenation.org | 1.1% | +10 | 79 |
| 25 | supplementwarehouse.com.au | 1.0% | -2 | 202 |
| 26 |  medlineplus.gov | 1.0% | 0 | 70 |
| 27 |  healthylife.com.au | 0.9% | -2 | 510 |
| 28 | en.wikipedia.org Wikipedia | 0.9% | +4 | 154 |
| 29 |  mysupplementstore.com.au | 0.9% | -1 | 148 |
| 30 |  nccih.nih.gov | 0.9% | -1 | 42 |