SEO Market Leaders: Women’s Footwear

Last updated on May 20, 2025

Top 10 Womens Shoes websites by Share of Search in December 2025.

This report is measured using the top 500 search queries for Womens Shoes.

theathletesfoot.com.au

theathletesfoot.com.au

6.9% ↑

novoshoes.com.au

novoshoes.com.au

5.7% ↓

hushpuppies.com.au

hushpuppies.com.au

5.4% ↓

newbalance.com.au

newbalance.com.au

5.3% ↑

famousfootwear.com.au

famousfootwear.com.au

4.7% ↓

nike.com

nike.com

4.7% ↓

platypusshoes.com.au

platypusshoes.com.au

4.3% ↓

spendless.com.au

spendless.com.au

4.2% ↑

rebelsport.com.au

rebelsport.com.au

3.6% ↑

shoewarehouse.com.au

shoewarehouse.com.au

3.5% ↑

Womens Shoes Share of Search Overview (December 2025)

//Best performer

theathletesfoot.com.au leads the market with

6.9%

share of search

//Top 3 Websites

combined command total of

18.1%

share of search

//Keyword Coverage

Ranges from 157 to 1856 appearances

670

average per website

Share of Search Distribution for Womens Shoes in December 2025

Top 5 websites control 28.1% of the total share of search. The remaining 71.9% is distributed among 45 other websites.

theathletesfoot.com.au

theathletesfoot.com.au

6.9%
novoshoes.com.au

novoshoes.com.au

5.7%
hushpuppies.com.au

hushpuppies.com.au

5.4%
newbalance.com.au

newbalance.com.au

5.3%
famousfootwear.com.au

famousfootwear.com.au

4.7%

Other websites

71.9%

Trending up in the top 50

Fastest Growing Share of Search Womens Shoes Websites in December 2025

#WebsiteMonthly Change
27
footgear.com.au

footgear.com.au

+5
9
rebelsport.com.au

rebelsport.com.au

+3
14
hypedc.com

hypedc.com

+3
4
newbalance.com.au

newbalance.com.au

+2
17
runnersworld.com

runnersworld.com

+2

Trending down in the top 50

Fastest Declining Share of Search Womens Shoes Websites in December 2025

#WebsiteMonthly Change
33
shoehq.com.au

shoehq.com.au

-7
40
tonybianco.com.au

tonybianco.com.au

-5
50
activefeet.com.au

activefeet.com.au

-5
46
dianaferrari.com.au

dianaferrari.com.au

-4
32
merrellaustralia.com.au

merrellaustralia.com.au

-3

Top position changes for Womens Shoes in December 2025

  • footgear.com.au: Climbed 5 positions to rank #27 globally.

  • rebelsport.com.au: Moved up 3 positions to #9 globally.

  • hypedc.com, newbalance.com.au, runnersworld.com: Gained 3, 2, 2 positions, respectively.

  • shoehq.com.au: Dropped 7 positions to rank #33 globally.

  • tonybianco.com.au: Moved down 5 positions to #40 globally.

  • activefeet.com.au, dianaferrari.com.au, merrellaustralia.com.au: Lost 5, 4, 3 positions, respectively.

# Company Share of SearchMonthly ChangeKeywords Ranking
1
theathletesfoot.com.au

theathletesfoot.com.au

6.9%
+1
1032
2
novoshoes.com.au

novoshoes.com.au

5.7%
-1
916
3
hushpuppies.com.au

hushpuppies.com.au

5.4%
0
1090
4
newbalance.com.au

newbalance.com.au

5.3%
+2
951
5
famousfootwear.com.au

famousfootwear.com.au

4.7%
-1
946
6
nike.com

nike.com

4.7%
+1
1856
7
platypusshoes.com.au

platypusshoes.com.au

4.3%
-2
705
8
spendless.com.au

spendless.com.au

4.2%
0
1237
9
rebelsport.com.au

rebelsport.com.au

3.6%
+3
920
10
shoewarehouse.com.au

shoewarehouse.com.au

3.5%
0
816
11
betts.com.au

betts.com.au

3.4%
-2
1006
12
theiconic.com.au

theiconic.com.au

3.0%
-1
1610
13
wittner.com.au

wittner.com.au

2.7%
0
685
14
hypedc.com

hypedc.com

2.6%
+3
475
15
skechers.com.au

skechers.com.au

2.6%
0
1020
16
myer.com.au

myer.com.au

2.4%
-2
1405
17
runnersworld.com

runnersworld.com

2.4%
+2
157
18
williamsshoes.com.au

williamsshoes.com.au

2.3%
-2
1270
19
frankie4.com

frankie4.com

2.1%
-1
648
20
jomercer.com.au

jomercer.com.au

2.0%
0
408
21
adidas.com.au

adidas.com.au

1.8%
+2
1298
22
billini.com

billini.com

1.7%
-1
437
23
footlocker.com.au

footlocker.com.au

1.5%
-1
619
24
clarks.com.au

clarks.com.au

1.2%
+1
511
25
midasshoes.com.au

midasshoes.com.au

1.1%
-1
405
26
baredfootwear.com

baredfootwear.com

1.1%
+2
746
27
footgear.com.au

footgear.com.au

1.1%
+5
507
28
on.com

on.com

1.1%
0
326
29
marieclaireshoes.com.au

marieclaireshoes.com.au

1.1%
-2
250
30
asics.com

asics.com

1.0%
0
693

*Websites can appear more than once for the same query.

Frequently asked questions about

Share of Search Analysis in Australia for Mobile users.

What is the current share of search Womens Shoes leader in December 2025 for Mobile users in Australia?

Which is the top share of search trending Womens Shoes websites in Australia for Mobile users in December 2025?

Which is the fastest declining Womens Shoes website in Australia for Mobile users in December 2025?

What are the most significant changes in the Womens Shoes rankings for Australia in December 2025?

Marketing Pty Ltd t/a Ecommerce.com.au - Australia - All Rights Reserved © 2026