The first step in our CRO process is to thoroughly understand the current customer experience. In order to achieve this understanding, we conduct a series of both qualitative and quantitative tests. In other words, we collect and analyze data at each stage of the funnel AND run actual visitors through the customer journey in order to obtain direct human feedback.

With both styles of testing in place, we are able to gain a thorough understanding of how real visitors are interacting with your ecommerce business.

With a thorough customer understanding in place, our team identifies key friction points in your conversion funnel and predicts opportunities for both small and large improvements. These frictions points will often include things like weak copywriting, confusing navigation, unoptimised segmentation, mismatched offers, or technical errors.’

We use these friction points to predict profitable changes and then turn our hypotheses into a series of A/B and multivariate tests which are run on your site until we achieve statistically significant results.

A/B testing and the CRO process are not meant to be a onetime exercise. After we’ve implemented a full series of split tests, we give our clients the option to either (A) contract our team for ongoing A/B testing, or (B) have us train their inhouse team to continue ongoing tests.

With these systems in place, our clients are able to consistently identify and test new opportunities for optimisation, increasing the rate at which they convert visitors into customers month after month.