Paid Search Advertising

Optimising and excelling in one of the most important performance marketing channels.

Using a combination of extensive keyword selection, customer profiling, website analytics and conversion optimisation, our team focuses on bringing the right customers to your site, at the right time, to drive efficiency.

Building an optimised and well managed paid search account is just one part of the channel. Our team also looks at a wider view to create a paid search strategy that best suits your business, taking into account several touch points along the customer journey.

We work with you to create a website measurement plan that establishes the benchmark and ensures we are all working towards the primary and secondary goals most appropriate for your business needs.

Whether starting a new paid search account or building on top of an already established one, we utilise practices learnt in the industry to find improved cost efficiencies and conversion performance. After which we use analysis of your customer profiles, business data and analytics to continually improve and optimise your accounts further.

The way we work is no secret and through regular, insightful reporting with actionable updates, we keep you involved in the process and increase your knowledge whilst doing so.

Competitive Verticals

We have worked in some of the most competitive verticals such as pharmaceuticals, insurance and FMCGs, understanding the challenges and pitfalls of each vertical and how to face them. Using this knowledge, we highlight areas that will get you the best return for your investment and depending on the competition in your industry, what is required to reach various levels of industry performance.

In Australia, we worked closely with Domino’s Pizza on a market leading strategy to ensure they were the positioned number one pizza brand on a range of highly competitive key terms.

Cross-Market Roll Up

Our team has extensive experience in managing several paid search accounts across multiple markets. Facing challenges such as varying use of local terminology, differences in buying behaviour and in some cases, use of different languages.

Working with global pharmaceutical brand, Colgate-Palmolive, we defined top-level strategy across EMEA, rolling down into 18 different local market implementations. We then combined reporting across all markets, the total performance of the presence within EMEA.

Targeted Remarketing

Using technologies such as Google Tag Manager and the accompanying data layer, we utilise data gathered when customers visit your website to define a wide variety of remarketing strategies.

These lists are segmented to narrow down the targeting, in-turn, allowing your message to speak directly to the most relevant audience at the time they search.

Audiences can also be utilised for branding, creating display banners with content that talks directly to the customer’s latest interests, actions or desires.

OUR EXPERIENCE

Our clients are successful, enterprise level ecommerce corporations seeking to develop profitable, long-term content marketing campaigns.

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TESTIMONIAL

PLATFORM WE SPECIALISE IN

We work frequently with businesses built on Magento, Demandware and Shopify Plus, and our team has unique expertise tailored specifically to each of these platforms.

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Lets Talk Business

Contact us for a free, confidential chat about how we can increase traffic to your business.